Joshua Goldman
Joshua Goldman
min read · September 4, 2025 · Entertainment

Will Smith and Jada's Reunion: Hollywood Comeback or AI Blunder?

Will Smith has reunited with his estranged wife Jada as part of his comeback, as their entertainment company have signed a new first-look deal with Paramount

THE BIGGEST COMEBACK OF THE YEAR: WILL SMITH REUNITES WITH WIFE JADA FOR NEW BUSINESS VENTURE AS HE ATTEMPTS TO REVIVE HIS CAREER AFTER THE OSCARS SLAP GATE

The drama, the scandal, and the controversy surrounding Will Smith's career have finally subsided, but not without a hint of irony. The 56-year-old actor, who was slapped with a massive fine for slapping Chris Rock on stage at the Oscars, has made a shocking move by reuniting with his estranged wife Jada Pinkett Smith for a new business venture. Yes, you read that right! The power couple is back together, and this time, they're looking to revive Will's flagging career.

The news of their reunion comes as a surprise to many, considering the public scrutiny they faced after Jada admitted to having an affair with singer August Alsina in 2020. But it seems like love is in the air once again for the Smiths, and this time, it's all about business. Their entertainment company, Westbrook, has signed a massive deal with Paramount Pictures to produce global, four-quadrant theatrical movies with franchise potential.

The performer sparked backlash on social media last month when fans spotted he'd used AI to generate crowds of fans in a video to promote his UK tour

But here's the twist: Will will be starring in projects developed under the partnership, while Jada will take on producing roles. It's like they're trying to prove that their love is stronger than any scandal or controversy. The question on everyone's mind is: will this new venture be enough to revive Will's career and erase the memory of his infamous Oscars slap?

THE PARTNERSHIP THAT COULD CHANGE IT ALL

The deal between Westbrook and Paramount Pictures is a massive one, with the latter agreeing to give the former a first-look deal. This means that any project developed by Westbrook will be given priority consideration for production at Paramount. The partnership is expected to produce two films in the coming months: Sugar Bandits, a thriller adapted from Chuck Hogan's novel Devils in Exile, and Rabbit Hole, written by Jon Spaihts, one of the credited screenwriters of the Dune films.

Social media users have pointed out a number of bizarre visual errors in the clip, such as blurred faces

But here's what's even more interesting: Paramount confirmed that Westbrook will be headquartered on their lot in Hollywood. This is a significant move, considering the recent merger between Paramount and Skydance. The deal was worth $8 billion, and it looks like Paramount is taking no chances with this new partnership.

THE SMITHS' PREVIOUS WORK

Westbrook has previously produced several high-profile titles, including Emancipation, which starred Will in 2022. The film was a commercial success despite the controversy surrounding Will's behavior. Bad Boys: Ride or Die also became a hit in 2024, but it didn't quite erase the memory of the Oscars slap.

Another part of the clip shows a man's knuckle seemingly blur along with his sign, which reads: '

King Richard, released in 2021, won Will an Academy Award for Best Actor, but that night will always be remembered for the unfortunate incident involving Chris Rock and Jada's buzzcut. Will has since apologized multiple times for his behavior, but the damage had already been done.

THE VIRAL VIDEO THAT SPARKED CONTROVERSY

In a bizarre move, Will released a video on social media to promote his upcoming UK tour, which seems like an attempt to revive his career. But what's got everyone talking is that the video appears to have used AI-generated footage. Fans pointed out several visual errors in the clip, including blurred faces and oddly shaped hands.

Will has been largely frozen out of the industry since he slapped actor Chris Rock at the Oscars, but is expected to star in projects developed under this new partnership

One user even joked about how embarrassing it was for Will to use fake crowds and bot comments on his video. Another said: "You used to be cool, but now you're just trying to get attention." The video has been viewed millions of times, with many fans calling out Will for using technology to make it look like he's got more support than he actually does.

THE ALLEGED ROMANCE BETWEEN JADA AND AUGUST ALSINA

In 2020, Jada admitted that she had an affair with singer August Alsina. The news sent shockwaves through the industry, and many fans felt betrayed by Will for not addressing the rumors sooner. In a tearful interview on Red Table Talk, Jada confessed to having an "entanglement" with August, but claimed that they were separated at the time.

However, August's claims that Will gave him permission to pursue a relationship with Jada sparked controversy. The Smiths denied these allegations, but it's clear that their marriage was put through a lot of stress and scrutiny in 2020.

THE BIGGEST QUESTION: WILL THIS PARTNERSHIP BE ENOUGH TO REVIVE WILL'S CAREER?

Only time will tell if this new partnership with Paramount Pictures is enough to revive Will Smith's flagging career. The world is watching, and one thing's for sure: the drama surrounding the Oscars slap has not been forgotten just yet.

Will this be a turning point for Will, or will he continue to face controversy? One thing's certain – we can't wait to see what happens next. Stay tuned!