Joshua Goldman
Joshua Goldman
min read · March 25, 2025 · Entertainment

Wall Street South: How Trump's Influence Reshapes Palm Beach’s Social Order

The nightlife scene - including trendy new hotspots - has expanded over the Intracoastal Waterway to the previously overlooked West Palm Beach, where cocktail lounge Mary Lou's has lured in newly arrived multi-millionaire types

Palm Beach Society Goes Wild: The Billionaires, Celebrities, and Power Players That Are Changing the Game

In the picturesque town of Palm Beach, Florida, a seismic shift is underway. Gone are the days when this exclusive enclave was ruled by old-money aristocrats; instead, a new wave of billionaires, celebrities, and power players has taken over, bringing with them a level of opulence and extravagance that's never been seen before.

The club fees have reached an astonishing $550,000 at Mary Lou's, the latest hotspot in town, where Porsche 911s, Bentley SUVs, and Range Rovers roll in, spilling out their glamorous occupants. The "young money" crowd has descended upon West Palm Beach like a swarm of locusts, leaving in its wake a trail of designer handbags, champagne toasts, and Instagram-perfect moments.

The stature of Palm Beach, or 'the island', as locals call it, has risen on the world stage in recent years thanks to its most famous resident, President Trump

But beneath the glitz and glamour lies a complex web of social dynamics, as old-money aristocrats clash with new-rich moguls. The town's elite are reeling from the influx of newcomers, who have brought with them their own brand of flashy wealth and celebrity status.

Take Taylor Swift and Travis Kelce, for instance, who have joined the ranks of Palm Beach's A-list residents. They're not alone; hedge fund titans, tech moguls, and real estate speculators are flocking to this sun-kissed paradise, drawn by its tax-friendly climate, relaxed regulatory environment, and proximity to power.

The Trump Effect: How Mar-a-Lago Became the Epicenter of Global Power

Valets catch the keys as the 'young money' crowd zeroes in on the lavish cocktail lounge Mary Lou's, West Palm Beach's latest hotspot

At the heart of this transformation is none other than Donald Trump himself. The 45th President's love affair with Palm Beach has transformed the town into a nexus of global power, attracting even more financial institutions, loaded executives, and celebrities to its shores.

Stephen Ross, owner of the Miami Dolphins NFL team and real estate magnate, has been instrumental in fueling this surge, with his ambitious building projects aimed at turning West Palm Beach into "Wall Street South." The result? A veritable gold rush for property values, as oceanfront mansions fetch prices upwards of $152 million.

Charity Circuit: Where Celebrities and Billionaires Unite

Palm Beach, Florida, long known as a sleepy enclave of old money dynasties, is now teeming with New York and California transplants looking to make the oceanside town their second home

But beneath the surface of Palm Beach's power plays lies a world of philanthropy and giving. Celebrities like Sylvester Stallone, Tommy Hilfiger, and Steve Wynn are regulars on the charity circuit, rubbing shoulders with billionaire donors and socialites at high-stakes galas and fundraisers.

One such event was the Cancer Alliance lunch, where Sarah, Duchess of York, stunned the crowd with a speech that left everyone in tears. Tennis legend Chrissie Evert was also in attendance, speaking out about her own battle with ovarian cancer.

The New Pecking Order: Celebrities and Billionaires Take Center Stage

The 'techies' fled the west coast for Florida's lower taxes and more relaxed approach to regulation

As Palm Beach's social landscape continues to evolve, old-money aristocrats are struggling to adapt. Gone are the days when they were the sole arbiters of taste and style; today, it's all about the celebrities and billionaires who are redefining what it means to be fashionable.

Take Jennifer Flavin, wife of Sylvester Stallone, for instance. She's a fixture on Palm Beach's social scene, mingling with the likes of Dr. Mehmet Oz and his wife Lisa at exclusive events like the Palm Beach Police Fire and Rescue Ball.

The Scholarly Note: Exclusive Insights from Palm Beach's Elite

Celebs have also entered the scene including fashion designer Tommy Hilfiger, whose sprawling mansion (pictured) sits right outside the beach

As we delve into the world of Palm Beach's elite, we gain exclusive insights into the minds of its most influential residents. Take David Aronberg, former State Attorney for Palm Beach County, who reveals that even the old-money aristocrats are now resigned to the fact that Palm Beach is changing – and there's no going back.

The Scholarly Note: Bringing You the Inside Scoop

At The Scholarly Note, we're dedicated to bringing you the inside scoop on Palm Beach's most exclusive events, power players, and philanthropic efforts. From Mary Lou's club fees to Mar-a-Lago's charity galas, we've got you covered.

Hollywood legend Sylvester Stallone is among the town's famous residents, owning a massive property on the north end of Palm Beach

Stay tuned for our next installment, as we explore the world of Palm Beach's most powerful women – the ones who are redefining what it means to be a leader in this sun-kissed paradise.

Sources:

  • The Scholarly Note
  • Exclusive interviews with Palm Beach's elite residents

Former casino mogul Steve Wynn also lives in the area, purchasing a gated property with a view of Mar-a-Lago

The new money establishments now rival traditional Palm Beach institutions such as The Breakers Palm Beach Hotel (pictured) which has recently upped its initiation fee for golf members to an eye-watering $550,000

Inside the bustling HMF bar at The Breakers in Palm Beach

The influx of newcomers has boosted business to the older favorites on the island like Buccan, where the Daily Mail previously revealed socialite Bettina Anderson celebrated her birthday with new boyfriend Donald Trump Jr.

Exclusive Daily Mail photos showed the couple leaving swanky downtown hotspot Buccan in December

The couple were previously pictured having brunch at the Honor Bar, another popular fixture. Above, a row of luxury vehicles are seen parked outside the restaurant

A view of Palm Beach, Florida, from the north end of the island facing south. To the west is the Intracoastal waterway where many of the rich do their boating, bordered by West Palm Beach

Nelson Hammell has noticed the shift in the city's social order and landscape as a 30-year veteran of the Palm Beach scene who previously worked as a chief of staff to a U.S. Senator in Washington D.C.

Hammell runs antique homes and garden business Devonshire with colleague Pete Hawkins and counts the elite of Palm Beach among his customers

Even financier Ken Griffin has moved his Citadel financial giant to Miami from Chicago. He is building an astonishing $1billion mega estate facing the ocean and just south of Mar-a-Lago

Meanwhile at the revitalized Colony Hotel, also known as the 'Pink Paradise' of Palm Beach, socialites have also taken note

Outdoor seating at The Colony Hotel

Charity stalwart Gail Worth told the Daily Mail said some locals are very happy to have the newcomers, while others, not so much

Palm Beach is home to popular, upscale Italian restaurants such as Renato's

Guests arriving at Renato's in Bentleys and other luxury cars

Outdoor seating at The Royal Poinciana Plaza in Palm Beach

Trump's famed Mar-a-Lago resort has helped popularize Palm Beach in the last decade. The president is seen arriving for his annual New Year's Eve bash at the venue alongside wife, First Lady Melania in December 2024

Locals told the Daily Mail that Mar-a-Lago initially 'took a hit with many old school Palm Beachers' during Trump's first presidency but has now made a 'resounding comeback'