Joshua Goldman
Joshua Goldman
min read · October 16, 2025 · Entertainment

Victoria's Secret Rekindles Its Glam: A Return to 'Unapologetically Sexy'

Madison Beer, 26, kicked off the Victoria's Secret Fashion Show red carpet in New York on Wednesday

VICTORIA'S SECRET REVIVAL: ANGELS FLAUNT THEIR STUFF ON PINK CARPET

In a shocking return to form, Victoria's Secret has ditched its woke rebrand and brought back its signature "unapologetically sexy" vibe for its highly-anticipated fashion show in New York. The catwalk event, which aired live on Amazon Prime Video, marked the brand's second year back after a six-year hiatus that had many speculating about its future.

This time around, however, it was clear that Victoria's Secret is committed to reclaiming its crown as the ultimate destination for lingerie lovers. Gone are the days of plus-size and transgender models; in their place, we saw some of the most stunning supermodels strutting their stuff on the catwalk.

Madison looked sultry in a sheer black dress that left very little to the imagination. The design gave peek at the black lingerie Madison wore underneath, and featured two revealing slits

Among them were Bella Hadid, Adriana Lima, and Gigi Hadid, who stole the show with their sizzling performances. The trio brought back the classic "glitzy and sensual" style that Victoria's Secret was known for in its heyday, complete with daring lingerie and racy poses.

But it wasn't just the models who turned heads on the pink carpet; the A-list celebrities in attendance also gave us a glimpse into their glamorous lives. We spotted Sarah Jessica Parker looking chic in a black dress and matching coat, while Kylie Jenner's former BFF Jordyn Woods rocked a cheetah-print puffer coat and platform heels.

Other notable attendees included actress Karen Gillan, who wore a sheer black dress that left little to the imagination, and Idris Elba's daughter Isan, who wowed in a lace-up mini dress that showcased her toned legs. Andie MacDowell's daughter Rainey Qualley also made an appearance, flashing her legs in a white lace mini.

Her sizzling looks comes after Victoria's Secret's new CEO announced plans to return to its 'unapologetically sexy' branding as it moves away from its woke rebrand

But what really got our attention was the return of Victoria's Secret to its bombshell roots after years of struggling sales and a tepid response to its diverse catwalk last year. CEO Hillary Super, 53, who took on the role in September, has admitted that her predecessors had allowed the brand to become "watered down."

"We had to correct those mistakes," Super told The Wall Street Journal in an interview. But it seems that the brand's new direction is more than just a correction – it's a full-blown revival.

Under Super's leadership, Victoria's Secret has been working hard to reclaim its reputation as a bastion of seductive lingerie and bold style. And judging by this year's fashion show, it looks like they're finally back on track.

Jodie put her cleavage and legs on display in her plunging frilly dress

The event featured a star-studded lineup, including Missy Elliott, Karol G, K-Pop group TWICE, and Madison Beer, who kicked off the pink carpet looking sultry in a sheer black dress that left very little to the imagination. Past musical performers at the event included Rihanna, Justin Bieber, Bruno Mars, Taylor Swift, and Cher.

But what really made this year's fashion show stand out was the diversity of its models. Gone are the days of just skinny white girls; instead, we saw plus-size and transgender models strutting their stuff alongside the traditional supermodels.

In fact, the brand has been working hard to promote body positivity and inclusivity in recent years. Last year, they hired Valentina Sampaio, their first transgender model, to star in their VS Pink campaign after former chief marketing officer Ed Razek left.

The actress accessorized with a chunky necklace

However, it seems that Victoria's Secret has learned from its past mistakes. This year's fashion show was all about embracing the brand's bombshell roots and celebrating the beauty of women in all shapes and sizes.

So, what's next for Victoria's Secret? With its revamped direction and commitment to inclusivity, it looks like this lingerie giant is finally back on track. And if this year's fashion show is anything to go by, we can't wait to see what they have in store for us next.

THE RISE AND FALL OF VICTORIA'S SECRET

Rainey looked chic in her strapless mini

For decades, Victoria's Secret was the ultimate destination for lingerie lovers. Its annual fashion show was one of the most coveted runway events in the world, featuring some of the biggest models and A-list celebrities on the planet.

But in 2019, the brand faced a wave of criticism over its lack of diversity among its models. The CFO of Victoria's Secret's parent company Stuart Burgdoerfer announced that the annual VS Fashion Show would be canceled, citing poor quality and a lack of diversity.

The move was seen as a major blow to the brand, which had been struggling with declining sales and a tepid response to its diverse catwalk last year. But it seems that Victoria's Secret has learned from its mistakes and is now working hard to reclaim its reputation as a bastion of seductive lingerie and bold style.

Tessa Brooks, 26, turned heads in a plunging black dress

Under new CEO Hillary Super, the brand has made a concerted effort to promote body positivity and inclusivity. They've hired plus-size and transgender models, including Ashley Graham and Valentina Sampaio, to star in their campaigns.

And this year's fashion show was all about embracing the brand's bombshell roots and celebrating the beauty of women in all shapes and sizes. With its revamped direction and commitment to inclusivity, it looks like Victoria's Secret is finally back on track.

THE CONTROVERSY BEHIND VICTORIA'S SECRET

Kylie Jenner's former BFF Jordyn Woods, 28, rocked a cheetah print puffer coat, black tights, and platform heels

But Victoria's Secret has faced its fair share of controversy over the years. In 2019, a former public relations employee for the company, Casey Crowe Taylor, spoke out about the brand's problematic environment.

"What was most alarming to me, as someone who was always raised as an independent woman, was just how ingrained this behavior was," she told The Wall Street Journal. "This abuse was just laughed off and accepted as normal. It was almost like brainwashing."

Razek denied the allegations at the time and declared them "categorically untrue" or "taken out of context." But it seems that Victoria's Secret has finally taken steps to address these issues.

She drew attention to her cleavage in the sexy look

Under Super's leadership, the brand has made a concerted effort to promote body positivity and inclusivity. They've hired plus-size and transgender models, including Ashley Graham and Valentina Sampaio, to star in their campaigns.

And this year's fashion show was all about embracing the brand's bombshell roots and celebrating the beauty of women in all shapes and sizes. With its revamped direction and commitment to inclusivity, it looks like Victoria's Secret is finally back on track.

THE FUTURE OF VICTORIA'S SECRET

Chloe Sevigny, 50, matched the show's aesthetic in a pink mini dress with a frilly collar

So what's next for Victoria's Secret? With its revamped direction and commitment to inclusivity, it looks like this lingerie giant is finally back on track. And if this year's fashion show is anything to go by, we can't wait to see what they have in store for us next.

Will the brand continue to push the boundaries of diversity and inclusivity? Only time will tell. But one thing's for sure: Victoria's Secret is back, and it's here to stay.

The Brown Bunny actress wore her blonde tresses in loose curls

Danish model Helena Christensen, 56, was a vision in an off-shoulder black dress

Xandra Pohl, Ashtin Earle and Micaela Erlanger all sizzled in black ensembles

Actress Karen Gillan, 37, wore a sheer black dress that showed off her black bra underneath

Her auburn hair provided stunning contrast to the dress

Sex and the City star Sarah Jessica Parker, 60, looked stylish in a black dress and a matching black coat

The star's blonde hair was pinned halfway back

She donned sparkling diamonds in her ears

Idris Elba's daughter, Isan, 23, wowed in a lace-up black mini dress that showed off her toned legs

Her dark tresses cascaded in voluminous curls

Kysre Gondrezick was the ultimate bombshell in a very racy look

Indya Moore was vibrant in a red lace slip dress