Joshua Goldman
Joshua Goldman
min read · October 20, 2025 · Entertainment

Unlock Youthful Radiance at 68: Bobbi Brown's Top Beauty Secrets

Make-up artist Bobbi Brown remembers mixing her own lipsticks out of taupe pencils, balm and cream blush to get the shades she wanted

The Unbridled Story of Bobbi Brown: A Journey of Self-Discovery, Love, and Beauty

As I sit here, sipping my morning coffee, I am reminded of the countless moments that have led me to where I am today - a renowned entrepreneur, makeup mogul, and beauty icon. My name is Bobbi Brown, and I've lived a life that's been nothing short of extraordinary. With nine books under my belt and a legacy that spans decades, I'm thrilled to share with you the unbridled story of my journey.

From Humble Beginnings to Stardom

From mixing her own colours, Ms Brown went on to develop a proper lipstick range with ten shades - and thus Bobbi Brown Essentials was born

Growing up in the 1970s, I was no stranger to fad diets. My mother would try out every new trend that came along, and I'd follow suit, much to my detriment. But it wasn't until I attended college and discovered my passion for makeup artistry that I found my true calling. After graduating in 1980, I made the bold decision to move to New York City with a one-way ticket, armed with nothing but determination and a dream.

Within four years of arriving in the Big Apple, my career took off like wildfire. Working alongside the legendary photographer Bruce Weber on an Italian Vogue cover featuring Matt Dillon and Talisa Soto was just the beginning. The exposure led to a coveted spot as a make-up artist for US Vogue, working with none other than Naomi Campbell. It was during this period that I developed my signature natural look, which would soon become synonymous with my brand.

The Birth of Bobbi Brown Essentials

Ms Brown's ethos with Jones Road Beauty was 'clean, simple formulas to make women look like themselves, only better'

In 1989, fate intervened when I married and discovered I was pregnant with my first child, Dylan (now 35). Little did I know that this new chapter in my life would also mark the beginning of a game-changing partnership. A Kiehl's Pharmacy chemist approached me with an offer to create a lipstick using my signature formula. We crafted ten shades - mostly nudes, plus a pink and a red - which would become the foundation of Bobbi Brown Essentials.

The response was overwhelming, selling 100 lipsticks in just one day! Within three years, I had secured top-selling status at both Bergdorf Goodman and Neiman Marcus. It was an exhilarating time, surrounded by A-listers like Meryl Streep, Susan Sarandon, and supermodels galore.

Betrayal and Redemption

After years of quietly working behind the scenes, Ms Brown felt 'reborn' when Jones Road exploded

But, as they say, "pride comes before a fall." In 2012, Leonard Lauder's departure from Estee Lauder marked the beginning of a new era. I soon found myself at odds with executives who prioritized profits over passion projects. The situation became unbearable by 2016, and I made the difficult decision to step down.

The aftermath was a whirlwind of emotions - grief, sadness, and anger. But as I navigated this dark period, I found solace in friendship and tequila-fueled therapy sessions. It wasn't until Leonard Lauder's passing in 2025 that I finally had closure on our tumultuous relationship.

The Rise of Jones Road

My focus now is the future of Jones Road, writes Ms Brown

Post-Bobbi Brown, I embarked on a new chapter with the launch of Jones Road Beauty in October 2020. This time around, I was determined to create products that spoke to my core values - clean, simple formulas that empower women to look and feel their best. The response has been nothing short of phenomenal, with celebrities like Hannah Waddingham and (rumor has it) Kate Middleton discovering the magic.

My Journey to Self-Discovery

So, what drives this beauty icon? For me, it's about confidence and embracing one's natural beauty. I've always been vocal about my disdain for contouring and plastic surgery, but I respect those who choose to pursue these options as a means of self-expression. My friend Kris Jenner has spoken candidly about her facelifts; that's her choice, and I commend her authenticity.

Jones Road is only five years old this month, and Ms Brown is keen to show it off to celebrities who haven't yet given it a shot

As I approach my 70th birthday (yes, you read that right!), I'm more committed than ever to pushing limits and having fun. Weightlifting for bone health, creatine for brain function, and hip-hop dance lessons have become an integral part of my self-care routine.

Beauty Secrets Revealed

So, what's the secret behind my radiant complexion at 68? Let me share some of my tried-and-true beauty tips:

I have no intention of slowing down, writes Ms Brown. I don’t even like taking a ten-day holiday! I’ll definitely still be working when I’m 80

  • Lasers are my jam: I swear by Ultherapy for a lifted appearance, Pico for spot reduction, and Sofwave for rejuvenation.
  • Sleep is key: Get those zzz's to take years off your face!
  • Hydrate from the inside out: Drink water, eat healthy fats, and use a super-hydrating moisturizer on your face, neck, and hands.
  • Just Enough Tinted Moisturiser: My go-to product for everyday coverage and hydration.
  • Get rid of redness: Use Face Pencils to even out skin tone and conceal dark circles.
  • Be a glow getter: Apply Miracle Balm for an instant radiant glow.

Supplements That Keep Me Going

As someone who abhors swallowing pills, I've found solace in powders, gummies, and the occasional capsule. My daily routine includes:

  • Athletic Greens AG1 greens powder for energy and immune support
  • Fish oil with Neurocalm to manage cortisol and stress symptoms
  • Digestive enzyme to prevent tummy troubles
  • Calm Gummies to wind down at night (and I kid you not - they're amazing!)
  • MindBodyGreen Sleep Support+ vitamin for a restful slumber

And Never Forget to Move!

As a self-proclaimed fitness enthusiast, I prioritize strength training and walking up to 90 minutes daily. My motto? "Move with intention, age with vitality."

In conclusion, my story is one of resilience, authenticity, and reinvention. As you embark on your own journey, remember that every decade requires adaptability and courage. Don't be afraid to try new things, explore your passions, and most importantly, love yourself unconditionally.

Get Ready for a New Era with Jones Road

With five years under its belt, Jones Road Beauty is poised to take the beauty world by storm. Stay tuned for more updates on this exciting journey as I continue to push boundaries and redefine what it means to be beautiful at every age.

This article has been brought to you by The Scholarly Note (thescholarlynote.com).