min read · August 21, 2025 · Entertainment

Thong Bikinis Take Over: Celebrities Leading the Beachwear Revolution

The Bare It All Bikini Trend Takes Over: Celebs and Retailers Embracing the Risqué Look

In a shocking turn of events, the once-daring thong-style bikini has become the ultimate beachwear staple for 2025. Gone are the days of bashful beachgoers; today, it's all about baring it all in the name of body confidence and style.

Love Island, the sizzling reality show that sets pulses racing with its sun-kissed villas and meticulously curated fashion, has been a key driver in popularizing this trend. The program's influence can be seen across social media platforms, where influencers like Hailey Bieber are flaunting their figure-hugging swimwear, sending fans into meltdown.

The 28-year-old model was spotted rocking a barely-there yellow bikini on a boat in Mallorca, leaving little to the imagination. Her friends Kylie Jenner and Carolyn Murphy couldn't help but give it a thumbs up on Instagram, with fans flocking to comment on her "perky bottom" and "amazing woman".

But Hailey's not alone in embracing this risqué trend. Kim Kardashian has been a trailblazer for years, proudly showcasing her G-string bikini in countless Instagram posts. The 44-year-old star has never been afraid to push boundaries, whether it's cartwheeling across a beach or sporting a fitted tank top to accentuate her tiny thong.

Kim's sister Kourtney Kardashian is also a queen of the thong bikini, famously confirming her romance with Travis Barker while clad in one. Her Instagram post, which racked up an impressive £5million likes, told the world that she and her beau were "just like heaven".

Other A-listers who have bravely bared it all include Emily Ratajkowski, who has confessed to being an exhibitionist. In her 2021 essay collection My Body, she wrote: "Making myself big gives me a sense of security... Be the loudest in the room, the most opinionated, the one in the most revealing dress. Do the most."

But while some fans are living their best lives in these teeny tiny bikinis, not everyone is on board with the trend. A recent thread on Reddit sparked a heated debate, with users sharing their disdain for the uncomfortable and revealing designs.

"I hate thongs because they're uncomfortable," wrote one user. "The high-waisted high-leg bikini bottoms just look awful on almost everyone... Bring back 2000s bikini bottoms with coverage on the butt and a low waist. So comfortable! And they look much better on someone like me who has a belly."

Others chimed in, sharing their concerns about body image and self-acceptance: "For real though! I didn't think it was too much to ask to cover my a*! And the high waist doesn't look as good on someone short like me".

Despite the criticism, retailers are responding to the growing demand for these risqué bikinis. Online fashion giant ASOS now boasts an impressive 187 options for thong-style swimwear, ranging from high-leg to side-tie designs.

It seems that body confidence and self-acceptance are no longer just buzzwords; they're becoming a reality. So, if you're ready to bare it all this summer, don't be afraid to join the ranks of these fearless fashionistas. After all, as Emily Ratajkowski so eloquently put it: "Be the loudest in the room, the most opinionated, the one in the most revealing dress. Do the most."

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