The Truth Behind Kim Kardashian's Controversial Face Wrap: A Skincare Expert Weighs In
KIM KARDASHIAN'S SKIMS Brand Sparks Fury with £40 Face Wrap that Promises Overnight Jawline Sculpting - But Dermatologists Warn it's a Recipe for Disaster!
In the latest scandal surrounding Kim Kardashian's lucrative shapewear brand, SKIMS, experts are sounding the alarm over a new product that promises to sculpt women's jawlines overnight. The Seamless Sculpt Face Wrap, launched last week at an eye-watering £40, has left skincare professionals scratching their heads in dismay.
This bizarre beauty trend, which has gained traction on social media platform TikTok, involves layering serums and moisturizers under a sheet mask, strapping the face with chin bands, taping the mouth shut, and covering the head with a bonnet. The idea is that by sealing everything in overnight, women can wake up to a more youthful appearance - but dermatologists are having none of it.
Leading consultant dermatologist Dr. Anjali Mahto slammed the trend as an "imperfect alternative to expensive cosmetic treatments" and warned that these increasingly complex night-time rituals can trigger inflammation, damage the skin barrier, and even lead to breathing problems.
"This is a worrying escalation in the 'ugly sleep' trend," she told TheScholarlyNote.com. "These extreme rituals are more about performative perfection than results backed by science. We're seeing young women sacrificing their health for a perceived beauty benefit that doesn't exist."
Dr. Mahto also criticized face-taping, using strips of kinesiology tape to immobilize the face in an attempt to prevent wrinkles. "It's ineffective and unnecessary," she said bluntly.
But what's perhaps most alarming is the growing trend of mouth-taping during sleep, which involves securing the mouth shut with adhesive tape to encourage nasal breathing. Experts warn that this could actually block airflow and increase the risk of suffocation.
"There is no proven benefit to mouth-taping," Dr. Mahto emphasized. "Anything that limits oxygen intake during sleep is potentially deadly."
Despite the warnings, videos tagged #uglysleeproutine have racked up millions of views on TikTok, with influencers claiming, "The uglier you go to bed, the hotter you wake up." But experts say this trend preys on teenage insecurities and is driven by viral marketing rather than any real skincare benefit.
"Wrinkles are not just about movement; they involve collagen loss and changes in fat distribution," Dr. Mahto explained. "Taping cannot reverse or prevent those processes."
Another consultant dermatologist chimed in, cautioning against the fine line between boosting hydration and overdoing it with products like overnight sheet masks. "At night, the skin becomes more permeable, absorbing active ingredients more efficiently," they said. "But anything that increases skin sensitivity, like retinoids or exfoliating acids, is usually better applied at night when the skin is not exposed to UV or environmental pollutants."
However, other experts warn against the toxic trend of layering occlusive products like overnight sheet masks, neck straps, and face tapes, which can trigger skin sensitivity, breakouts, and even allergic reactions - particularly in teenagers using skincare products intended for adults only.
"This is a ticking time bomb," Dr. Cristina Psomadakis, a consultant dermatologist, told TheScholarlyNote.com. "We're seeing young women overdoing it by following skin trends or layering on products that shouldn't be combined."
The British Association for Dermatologists has warned of the risks associated with these anti-aging products in younger generations, triggering irritation and contact allergies.
"The best thing you can do at night is wash off the remains of the day, including your face sunscreen or makeup that clogs pores," Dr. Psomadakis advised.
This isn't the first time experts have sounded the alarm over the viral sleep trend of mouth-taping. Earlier this year, scientists discovered an alarming risk of potentially fatal suffocation for millions who naturally breathe more easily through their mouth.
"Many people are not suitable for mouth-taping, and in some cases, it can lead to serious health harm," Dr. Brian Rotenberg, an ENT specialist, explained.
It seems Kim Kardashian's SKIMS brand is at the center of another controversy - but will she listen to the experts or continue cashing in on a trend that could be putting young women's lives at risk? Only time will tell.