Joshua Goldman
Joshua Goldman
min read · August 2, 2025 · Entertainment

Sydney Sweeney Speaks Out Amid Nazi Backlash Over American Eagle Campaign

Sydney Sweeney made a rare return to social media following widespread backlash over her American Eagle denim campaign

Sydney Sweeney's "Great Jeans" Campaign Sparks Outrage: Is it Nazi Propaganda or Just a Denim Ad?

The drama is brewing, and Sydney Sweeney is right in the middle of it! The 27-year-old actress, known for her stunning looks and talented performances in hit shows like Euphoria and Once Upon a Time... in Hollywood, has found herself embroiled in a controversy surrounding American Eagle's latest denim campaign. The ad, which features Sweeney modeling various styles with the catchy slogan "Sydney Sweeney Has Great Jeans," has been accused of promoting Nazi propaganda and eugenics.

But what exactly is going on here? And why are fans going wild on social media?

On Saturday, Sydney shared a cryptic and rare post on Instagram: a photo of a bouquet of pale pink roses with a white heart sticker attached, leaving fans guessing

According to critics, the problem lies in the use of the word "genes" instead of "jeans." The tagline "My genes are blue" was seen as a veiled reference to Sweeney's mixed European ancestry and her rural Idaho upbringing. Some interpreted it as a nod to the idea that certain physical characteristics, such as blonde hair and blue eyes, are superior.

The criticism quickly escalated into outrage, with some fans calling the campaign "Nazi propaganda" and accusing American Eagle of promoting eugenics. The hashtag #SydneySweeneyHasGreatGenes began trending on Twitter, with users sharing their disgust and horror at what they saw as a blatant example of racist and ableist messaging.

But not everyone was buying into the outrage. Many fans rushed to Sweeney's defense, branding the backlash "unhinged" and insisting that the campaign was simply a fun and playful ad for denim.

So, what do we really know about this controversy? Let's break it down:

The Ad Campaign

American Eagle's fall campaign features Sweeney modeling various denim styles, including jeans and a plunging jumpsuit. In one of the ads, she buttons up her jeans and reflects on how "genes" can determine traits like hair color, personality, and eye color. She then exclaims, "My genes are blue!" The camera cuts back to her face, where she's seen smiling and seemingly proud of her physical characteristics.

The Criticism

Critics argue that the ad campaign is promoting a problematic idea – that certain physical characteristics are superior or more desirable. They point out that the use of the word "genes" instead of "jeans" creates a link between Sweeney's ancestry and her physical appearance, which they see as a nod to eugenics.

The Backlash

Fans took to social media to express their outrage, with many calling the campaign "Nazi propaganda." One user quipped that it was giving off a "1930s Germany" vibe. Others shared similar sentiments, with one user writing, "It's like they're trying to make us believe that blonde hair and blue eyes are the only desirable traits."

The Defense

But not everyone is convinced that the campaign is as problematic as some fans claim. Many rushed to Sweeney's defense, insisting that the ad was simply a fun and playful take on denim. One user wrote, "If you think this is 'Nazi propaganda' then maybe you need to put the phone down for a while." Others shared similar sentiments, with one user saying, "It's just a denim campaign, not a manifesto."

The Verdict

So, what's really going on here? Is American Eagle promoting Nazi propaganda or simply trying to create a catchy ad campaign? The answer may lie in intention vs. interpretation.

As the controversy continues to brew, it's clear that fans are divided on the issue. Some see it as a harmless take on denim, while others believe it promotes a problematic and racist ideology.

What do you think? Is Sydney Sweeney's "Great Jeans" campaign promoting Nazi propaganda or just a fun ad for denim?

TheScholarlyNote.com reached out to reps for Sweeney and American Eagle for further comment on the story.

A Statement from American Eagle Outfitters President Jennifer Foyle

"This fall season, American Eagle is celebrating what makes our brand iconic – trendsetting denim that leads, never follows," said Foyle in a statement. "Innovative fits and endless versatility reflect how our community wears their denim: mixed, matched, layered and lived in."

Foyle continued, "With Sydney Sweeney front and center, she brings the allure, and we add the flawless wardrobe for the winning combo of ease, attitude and a little mischief."

A Statement from Sydney Sweeney

"I'm not sure how to say this nicely," said Sweeney in a statement. "But if you think a jeans ad with a pun about me being pretty is a Nazi dogwhistle, then maybe you need to put the phone down for a while."

The controversy continues to unfold, and it's clear that fans are divided on the issue. Stay tuned for more updates as this drama unfolds!