Joshua Goldman
Joshua Goldman
min read · August 4, 2025 · Entertainment

Sydney Sweeney's Red Carpet Glamour Distracts from Controversy!

Sydney Sweeney distracted from her American Eagle jeans scandal by showcasing her famous assets at a screening of her film Americana, which was held at Desert 5 Spot in Hollywood on Sunday

Sydney Sweeney Steals the Spotlight with Sultry Red Carpet Appearance Amid American Eagle Scandal

In a bold move to shift attention away from her contentious American Eagle campaign, Sydney Sweeney flaunted her famous assets on the red carpet for the premiere of her film Americana in Hollywood on Sunday. The 27-year-old Euphoria starlet, who has been at the center of a heated controversy over her brand's alleged promotion of Nazi-like eugenics, chose to showcase her curves in a jaw-dropping off-white bustier gown with a tulle skirt.

The custom-made outfit by bridal designer Danielle Frankel was perfectly complemented by Sweeney's extensions-filled brown waves, courtesy of hairstylist Glen Oropeza, and makeup artist Melissa Hernandez's expert touch, which brought out the natural beauty of her blue eyes. The newly-registered Republican has yet to publicly address the backlash surrounding her American Eagle campaign, which sparked accusations of promoting white supremacy.

The 27-year-old Euphoria stunner flaunted substantial cleavage in an off-white bustier gown with tulle skirt

The Commercial That Started It All

In the now-infamous commercial, Sweeney declared, "Genes are passed down from parents to offspring, often determining traits like hair color, personality, and even eye color." She then proceeded to nonchalantly state, "My jeans are blue." American Eagle CEO Jay Schottenstein attempted to downplay the controversy, insisting that the ad was "about the jeans" and that great denim looks good on everyone.

However, industry experts point out that the commercial's undertones of eugenics were unmistakable. The $3.3 billion denim brand's stock price has taken a hit in recent days, plummeting due to the backlash. Yet, a source close to the company claims that independent polling shows approximately 70% of viewers find the ad appealing.

Stylist Molly Dickson also dressed Sydney in an $18 Bahay Kubo 'Bahay Headband' in butter along with square-toed pumps and Effy Jewelry

Sydney's Other Projects: A Star on the Rise

While Sweeney navigates the controversy surrounding her American Eagle campaign, she continues to build an impressive filmography. In Americana, she plays Penny Jo Poplin, a South Dakota waitress with dreams of becoming a country singer. The movie, which has undergone multiple title changes and production delays, boasts an all-star cast including Halsey, Paul Walter Hauser, and Eric Dane.

Sweeney's upcoming projects are just as exciting. She will star in Ron Howard's survival thriller Eden, alongside Jude Law, Ana de Armas, and Daniel Brühl. The film, based on a true story, sees Sweeney play Margret Wittmer, a German settler struggling to survive in the wilderness. Her role as Cassie Howard in the third season of HBO's Euphoria has also generated buzz, with newcomers like Sharon Stone and Rosalía joining the cast.

Hairstylist Glen Oropeza coiffed Sweeney's extension-filled brown waves and make-up artist Melissa Hernandez brought out her natural blue eyes with mascara and brushed-up brows

A Hollywood Bombshell: Sydney's Rise to Fame

Sweeney's success extends far beyond her film projects. With a reported 26.1 million social media followers, she is one of the most influential stars in the industry today. Her lucrative partnerships with brands like Samsung Mobile USA and Dr. Squatch have cemented her status as an A-list influencer.

But what drives this Hollywood bombshell? Sweeney has been open about her passion for producing, recently reprising her role as executive producer on Paul Feig's big-screen adaptation of Freida McFadden's novel The Housemaid. Her upcoming projects include the Reddit-based thriller I Pretended to Be a Missing Girl and Michael Bay's video game adaptation OutRun.

The newly-registered Republican has yet to publicly address the backlash of her controversial American Eagle campaign, which was accused of pushing Nazi-like eugenics as aspirational

With a career spanning from Euphoria to Eden, Sydney Sweeney is undoubtedly one of the most exciting talents in Hollywood today. As she navigates the complexities of her American Eagle campaign controversy, it remains to be seen how this talented star will continue to rise above the noise and solidify her position as a leading lady in Tinseltown.

Sources:

  • The Scholarly Note (thescholarlynote.com)
  • Additional reporting by sources close to the production.

Sydney said in the commercial: 'Genes are passed down from parents to offspring, often determining traits like hair color, personality, and even eye color. My jeans are blue'

Last Friday, American Eagle CEO Jay Schottenstein issued a statement stressing that the spot 'is and always was about the jeans' and noted that 'great jeans look good on everyone'

The $3.3B denim brand's white supremacy accusations have definitely caused the stock price to dip over the past week

In Americana, Sydney plays an aspiring country singer and South Dakota waitress called Penny Jo Poplin in Lionsgate's modern-day western, which hits US theaters August 15 and UK theaters August 22

That's technically two years after Americana's world premiere at South by Southwest and three years after production wrapped (pictured on set in 2022)

The long-delayed crime thriller - formerly known as National Anthem - also stars Halsey (pictured), Paul Walter Hauser, and Eric Dane

The 30-year-old blue-haired pop star - who plays Mandy Starr - bared her tattooed sleeves in a white corseted turtleneck top, bedazzled blue jeans, and white lacy pumps selected by stylist Lyn Alyson

Halsey (born Ashley Frangipane) and Sweeney were joined on the black carpet by their castmate Simon Rex (2-R) - who plays Roy Lee Dean - and director Tony Tost (R)