Joshua Goldman
Joshua Goldman
min read · July 15, 2025 · Entertainment

Sydney Sweeney's Lingerie Line: Bond Girl Buzz and Bezos Backing

Sydney Sweeney, 27, is reportedly launching a new lingerie line with the help of Amazon billionaire Jeff Bezos, 61

The Sizzling Scoop: Sydney Sweeney's Lingerie Line and Bond Girl Dreams, Backed by Jeff Bezos!

Hollywood sweetheart Sydney Sweeney is about to heat up the lingerie game with a sultry new line, and we've got the scoop! The Euphoria star, 27, has been cooking up this steamy venture for the past year, and it seems that Amazon mogul Jeff Bezos is more than happy to help her bring it to life.

The unlikely duo's partnership has raised eyebrows, considering Sydney wasn't exactly BFFs with the Bezos clan – until she crashed their lavish wedding in Venice, Italy, that is! The star-studded shindig saw A-listers like Orlando Bloom and Oprah Winfrey rubbing shoulders with the couple, but Sweeney's presence was particularly puzzling given her lack of close ties to the pair.

The Emmy-nominated actress is 'launching a lingerie line very soon,' a source told Us Weekly on Monday. 'This has been a huge project for her and something she¿s been working on for the last year,' the insider added

It turns out that Sydney's inclusion at the wedding was a nod to Bezos himself – a sign of respect for her future boss! The reason behind this unexpected invite? Her upcoming role in the video game adaptation of Split Fiction, which just so happened to be picked up by Amazon MGM Studios. Talk about a clever career move!

Now, we can confirm that Sydney is indeed launching a lingerie line, and it's going to be HUGE! With Ben Schwerin, partner at private equity firm Coatue, backing her venture, this is one project she's been pouring her heart (and probably some of her bathwater) into.

But wait, there's more! Sweeney's connection to Bezos has also brought her closer to the coveted role of a Bond Girl. A movie source spills the beans: "Sydney is the top name on the casting sheet for Bond. Denis believes she is hugely talented, as well as having an alluring appeal to younger generations, vital in modernizing the franchise..."

She raised eyebrows after attending the tech tycoon's lavish wedding to Lauren Sánchez, 55, in Venice, Italy, last month, despite not being friends with the pair; Seen arriving at the wedding

It seems that Sydney's got a lot more than just her acting chops going for her. She's been building a business empire, partnering with brands like Dr. Squatch (where she even launched a limited-edition soap bar containing actual droplets of her used bathwater – yes, you read that right!) and serving as a global ambassador for Laneige skincare, Kérastase haircare, HeyDude footwear, and Bai beverages.

When she's not busy being a Hollywood star or a lingerie mogul, Sweeney can be found reprising her role as Cassie Howard on HBO's Euphoria. She's also set to appear in Apple TV Plus' Echo Valley alongside Julianne Moore and is currently working on a biopic about trailblazing female boxer Christy Martin.

With an estimated net worth of $40 million and a spot on Forbes' 30 Under 30 list, Sydney Sweeney is the epitome of entrepreneurial spirit. And if you thought her love life was a little dramatic – well, let's just say she's been through a few "rough patches" with ex-fiancé Jonathan Davino. But don't worry, we're sure she'll find her perfect match (or lingerie partner) soon enough!

But it seems the new project might partly be why, as Jeff and his wife have reportedly 'invested' in her venture, according to Us Weekly; The trio seen in March

Stay tuned for more updates on Sydney Sweeney's sizzling projects and get ready to swoon over this Hollywood darling!

The lingerie line is being backed by Ben Schwerin, a partner at private equity firm Coatue according to Puck. The company recently had a $1 billion from Bezos and fellow tech giant Michael Dell via their Coatue Innovation Fund; Bezos seen on June 27

Sydney's invitation to Bezos's wedding also appears to be linked to another recent business deal. In March, she was cast as the star of the video game adaptation Split Fiction. Then, in early June, Amazon MGM Studios acquired the project

A source admitted Sweeney, 'is not friends with either [Jeff or Lauren],' but added she, 'came to pay respect to the

Though Sydney is primarily known for her acting career, she's also been growing a business empire and serves as a global ambassador for brands including Laneige skincare, Kérastase haircare, HeyDude footwear, and Bai beverages; pictured in February