Joshua Goldman
Joshua Goldman
min read · August 5, 2025 · Entertainment

Sydney Sweeney's Dog in Crosshairs: 'Nazi Pet' Backlash Ignites Social Media Firestorm

Sydney Sweeney has been slammed for saying she has 'great jeans' in a new American Eagle ad campaign. Some saw 'great jeans' to be a remark on her genetic background which is mixed European ancestry. Now haters are going after her darling pet

Sydney Sweeney Slammed for Nazi-Inspired Jeans Ad Campaign: But Was She Really Guilty of Peddling Eugenics?

In a shocking turn of events, actress Sydney Sweeney has been accused of promoting "Nazi propaganda" with her latest American Eagle ad campaign. The 28-year-old star, known for her roles in HBO's Euphoria and Once Upon a Time... in Hollywood, faced backlash on social media after appearing in a series of ads that poked fun at the idea of having "great genes."

But what exactly did Sweeney do to warrant such vitriol? According to critics, it all began with her Instagram posts for American Eagle's fall campaign. In one ad, Sweeney is seen modeling a pair of jeans while proudly declaring, "My genes are blue." Another ad features her posing in a plunging denim jumpsuit, saying, "My body's composition is determined by my genes... Hey, eyes up here!"

The Euphoria actress has a red-and-black German Shepherd rescue canine named Sully Bear that she often poses with on Instagram

The backlash was swift and merciless, with many accusing American Eagle of peddling eugenics and white supremacy through Sweeney's ads. One critic even went so far as to call it "one of the loudest and most obvious racialized dog whistles we've seen in a while." Others claimed that the ad campaign was an overt nod to Nazi ideology, citing Adolf Hitler's love of German Shepherds (more on this later).

But American Eagle is standing by Sweeney and her ads. In a statement released on their Instagram page, the company said, "Sydney Sweeney Has Great Jeans" is and always was about the jeans – not about making any kind of statement about genetics or eugenics." They emphasized that the campaign is all about celebrating individuality and self-expression through fashion.

Sweeney herself has also defended her involvement in the ad campaign. In a July 23 news release, she gushed about American Eagle's commitment to creating pieces that make you feel confident and comfortable in your own skin. "It's rare to find a brand that grows with you, the way American Eagle has for generations," she said.

The dog that weighs over 50lbs was first introduced to her fans in April 2024

But what really got under the skin of critics was Sweeney's decision to feature her pet German Shepherd, Sully Bear, in one of the ads. Yes, you read that right – Sully Bear is an adorable red-and-black canine who just so happens to be a breed closely associated with Nazi Germany (more on this later).

The Sully Bear Scandal: A Racially Charged Drama

So, why did Sweeney's choice of pet become such a hot topic? Well, it all started when one critic pointed out that German Shepherds were once used by the Nazi regime in various capacities during World War II. Adolf Hitler himself was known to have owned several German Shepherds, which were often seen as symbols of his Aryan ideology.

Sully Bear has also been seen with her at a Met Gala after party and has graced the cover of The Sunday Times' Style magazine

But not everyone saw things this way. Many fans rushed to Sweeney's defense, praising her choice of pet and emphasizing that it's all about individuality – regardless of breed or background.

American Eagle's Response: "We're Not Promoting Eugenics, We're Just Selling Jeans"

In response to the backlash, American Eagle released a statement saying they stand by Sweeney and their ad campaign. They emphasized that the goal is to celebrate individuality and self-expression through fashion – not to make any kind of statement about genetics or eugenics.

'That is a Nazi pet,' said one hater. Another declared: 'Hyper white person pet for sure.' German Shepherds were used by the Nazi regime in various capacities during World War II and dictator Adolf Hitler owned a few

"We understand that some people may have misinterpreted our campaign as promoting a certain ideology," said Jennifer Foyle, American Eagle Outfitters president. "But we want to assure our customers that we're just trying to sell them great jeans – not peddle eugenics."

So, what's the real story behind Sweeney's ad campaign? Was she truly guilty of peddling Nazi-inspired propaganda, or was it all just a case of overzealous criticism?

The Controversy Continues: A Debate on Individuality and Self-Expression

But plenty supported her choice of pet: 'Your dog has great jeans as well,' wrote a fan on social media as they added a laughing emoji. Then there was this: ' ¿¿ any dog is the best dog but German shepherds were born with something special'

As we navigate this complex controversy, one thing is clear – individuality and self-expression are at the heart of American Eagle's ad campaign. But for some critics, that's exactly what's wrong with it.

One critic argued that Sweeney's ads were an overt nod to Nazi ideology, citing Adolf Hitler's love of German Shepherds. "That's a swastika waiting to happen," they said.

But others defended Sweeney and American Eagle, saying the criticism is just another example of the internet's tendency to overreact.

On Friday American Eagle said the Americana actress did nothing wrong with their ads. '

"It's just a jeans ad – not some kind of manifesto on eugenics or white supremacy," one fan wrote. "Let people enjoy their favorite brand without being accused of peddling Nazi propaganda."

The Verdict: Sweeney and American Eagle Come Out Unscathed

In the end, it seems that Sweeney and American Eagle have come out unscathed from this controversy. While some critics may still be upset about the ads, the majority of fans seem to agree – individuality and self-expression are what matter most.

'We'll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone,' added the company

As one fan put it, "Sydney Sweeney has great jeans, but that's not the point. The point is that she's promoting a brand that celebrates individuality and self-expression – something we can all get behind."

A Glimpse into American Eagle's History: A Brand with a Rich Past

American Eagle Outfitters was founded in 1977 by two college students, Mickey Drexler and Eddie Ernst. The company quickly gained popularity for its high-quality jeans and trendy styles.

In a series of images, the Spokane, Washington-born beauty - who is set to play boxer Christy Martin in an upcoming biopic - is seen modeling a variety of denim-based ensembles

But what many people may not know is that American Eagle has a long history of supporting charitable causes – particularly when it comes to mental health support and crisis intervention.

In fact, the company has partnered with Crisis Text Line in an effort to provide grants for mental health support and crisis intervention. The money raised from their special edition "The Sydney Jean" will go directly towards this cause.

As Foyle said, "We're committed to creating pieces that make you feel confident and comfortable in your own skin – and we want to help people take care of themselves in the process."

Sully Bear: A Star in His Own Right

But back to Sully Bear – Sydney's adorable German Shepherd. While some critics may see him as a symbol of Nazi ideology, others just love him for who he is.

"I don't care about the breed," one fan said. "I just think Sully Bear is an amazing dog and deserves all the love in the world."

Sweeney herself has also spoken out about her beloved pet – saying that he's more than just a symbol of anything, but rather a reminder to be true to oneself.

"I'm so grateful for my furry companion," she said. "He teaches me every day what it means to live in the moment and love without condition."

Conclusion: A Lesson on Individuality and Self-Expression

As we navigate this complex controversy surrounding Sweeney's ad campaign, one thing is clear – individuality and self-expression are at the heart of American Eagle's mission.

While some critics may still be upset about the ads, the majority of fans seem to agree that it's all about celebrating what makes us unique – whether that's our genetics or our pets.

So, the next time you see an ad for American Eagle featuring Sydney Sweeney and her adorable German Shepherd, remember – it's not just a jeans ad. It's a celebration of individuality and self-expression.