Sydney Sweeney: From 'Good Jeans' Controversy to Devil Wears Prada Sequel?
SYDNEY SWEENEY'S STAR CONTINUES TO RISE, BUT CAN SHE BOUNCE BACK FROM THE 'GENES' CONTROVERSY?
The 27-year-old Euphoria actress is taking Manhattan by storm as she arrives on the set of The Devil Wears Prada 2, but her rise to fame has been marred by a recent controversy surrounding her American Eagle "good jeans" campaign. Despite the backlash, Sweeney's team and the retailer itself have come out in support of the star, insisting that the advertising campaign was all about the jeans – not genetics.
Sources close to the production confirmed that Sweeney was spotted arriving at the set of the highly anticipated sequel, which boasts an all-star cast including Anne Hathaway, Emily Blunt, Meryl Streep, and Stanley Tucci. While it's unclear whether she'll be making a cameo appearance or simply visiting a friend on set, insiders claim that her presence is likely to generate major buzz.
However, Sweeney's involvement in the campaign has been met with widespread criticism online, with many accusing American Eagle of making a tasteless reference to eugenics. The retailer's cheeky tagline – "Sydney Sweeney Has Great Jeans" – was intended to poke fun at the actress's own confidence and style, but it appears to have backfired in a big way.
In response to the backlash, American Eagle took to Instagram to set the record straight: "Sydney Sweeney Has Great Jeans is and always was about the jeans. Her jeans. Her story." The company emphasized that their campaign celebrates individuality and self-expression – not genetics or selective breeding.
But Sweeney herself seems unfazed by the controversy, telling People in a recent interview that she was over the moon when approached to star in the campaign: "I was freaking out because I was like, 'This is perfect', and I was so excited. When they were like, 'We want it to be a denim campaign', I was through the roof."
The actress has long been an advocate for American Eagle's jeans, declaring that she feels "confident and comfortable" in their denim. In fact, Sweeney raved about the brand in a statement: "There is something so effortless about American Eagle – it's the perfect balance of being put-together but still feeling like yourself."
But not everyone is convinced by American Eagle's explanation. Some critics have accused the retailer of attempting to deflect attention from their own role in perpetuating problematic language and imagery.
American Eagle's chief marketing officer, Craig Brommers, attempted to downplay the controversy, calling Sweeney "the It girl of the moment" who embodies the brand's values of confidence and self-expression: "Sydney really encapsulates American Eagle. She is the girl who can play the red carpet but she's also the girl next door, and that duality really defines Gen Z and Millennials."
As for whether Sweeney will be able to bounce back from this controversy, only time will tell. But one thing is certain – her star continues to shine bright in Hollywood, and fans are eager to see what she'll do next.
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