Joshua Goldman
Joshua Goldman
min read · August 1, 2025 · Entertainment

Sydney Sweeney at Center of Controversial 'Nazi Propaganda' Ad Debate

Sydney Sweeney has been defended by American Eagle after she was slammed for appearing in their controversial ad campaign. The A-list actress, 27, is the face of the label's autumn advertising rollout, which has the tagline, 'Sydney Sweeney Has Great Jeans'

Sydney Sweeney's American Eagle Ad Campaign Sparks Fierce Backlash - But Is it Really Nazi Propaganda?

The fashion world is always a hotbed of controversy, but Sydney Sweeney's latest ad campaign for American Eagle has taken things to a whole new level. The 27-year-old Euphoria star has been blasted by woke critics who claim that her "Great Jeans" campaign is nothing more than a veiled reference to Nazi ideology.

But is it really that sinister? Or are these critics just reading too much into the whole thing?

On Friday American Eagle said the Euphoria actress did nothing wrong with their ads after they were branded 'Nazi propaganda' by woke critics. '

The ad campaign, which features Sweeney modeling a variety of denim ensembles with the tagline "Sydney Sweeney Has Great Jeans," has been accused of promoting eugenics and white supremacy. Some have even gone so far as to compare it to Nazi propaganda.

But Sydney's team is pushing back against these claims, saying that they're just ridiculous. "The ad campaign is about celebrating individuality and self-expression through fashion," a source close to the actress tells The Scholarly Note. "It's not about promoting any kind of ideology or agenda - it's just about jeans!"

And it seems like most people agree with Sydney's team. In response to the backlash, many fans have taken to social media to defend the actress and American Eagle. "I'm so tired of people being outraged over everything," one fan wrote on Twitter. "Sydney Sweeney is literally just promoting jeans - not Nazi propaganda."

The phrase 'great genes' is 'historically used to celebrate whiteness, thinness and attractiveness,' which it said made 'this campaign seem to be a tone-deaf marketing move,' a Salon report on the backlash read

But what do you think? Is this ad campaign really as innocent as Sydney's team claims, or are there underlying messages that are being missed?

According to sources close to the actress, the idea for the ad campaign was born out of a desire to celebrate individuality and self-expression. "Sydney is all about embracing who she is and what makes her unique," a source tells The Scholarly Note. "And American Eagle is all about creating clothes that make people feel confident and comfortable in their own skin."

The ad campaign also has a charitable component, with proceeds from the sale of Sweeney's signature jeans going to support mental health initiatives and crisis intervention programs.

In a series of images, the Spokane, Washington-born beauty - who is set to play boxer Christy Martin in an upcoming biopic - is seen modeling a variety of denim-based ensembles

But despite the good intentions behind the ad campaign, some critics are still not buying it. "This is just another example of how corporate America is trying to co-opt social justice movements for their own gain," one critic wrote on Twitter. "Sydney Sweeney's 'Great Jeans' campaign is a perfect example of this - they're using her as a prop to sell clothes, while pretending to care about the issues."

So what do you think? Is Sydney Sweeney's American Eagle ad campaign really just innocent fun, or are there underlying messages that are being missed?

As for Sydney herself, she seems unfazed by the controversy. "I'm just happy to be working with a brand that I believe in," she told The Scholarly Note in a statement. "American Eagle is all about celebrating individuality and self-expression - and that's something that I'm all about too."

In an accompanying video, Sydney is seen buttoning up her jeans as she muses: 'Genes are passed down from parents to offspring, often determining traits like hair colour, personality and even eye colour... my genes are blue'

So there you have it - Sydney Sweeney's American Eagle ad campaign has sparked fierce debate, but one thing is clear: this actress is not afraid to speak her mind and stand up for what she believes in.

The Controversy Explained

For those who are still a little confused about the controversy surrounding Sydney Sweeney's American Eagle ad campaign, here's a breakdown of what's going on:

  • The ad campaign features Sweeney modeling a variety of denim ensembles with the tagline "Sydney Sweeney Has Great Jeans."
  • Some critics have accused the campaign of promoting eugenics and white supremacy, citing the use of the word "genes" as a reference to Nazi ideology.
  • Others have defended the campaign, saying that it's just about celebrating individuality and self-expression through fashion.
  • American Eagle has pushed back against these claims, saying that they're just ridiculous.

What You Need to Know

  • Sydney Sweeney is set to play boxer Christy Martin in an upcoming biopic.
  • The actress has been open about her mixed European ancestry and how it's influenced her life.
  • American Eagle is working with Crisis Text Line to provide grants for mental health support and crisis intervention programs.
  • Proceeds from the sale of Sweeney's signature jeans will go towards supporting these initiatives.

What Do You Think?

Let us know what you think about Sydney Sweeney's American Eagle ad campaign in the comments section below. Is it just innocent fun, or are there underlying messages that are being missed?

As always, thanks for reading The Scholarly Note! If you have any questions or comments, feel free to reach out to us at thescholarlynote.com.