Joshua Goldman
Joshua Goldman
min read · August 19, 2025 · Entertainment

Soho House: From Creative Oasis to Billion-Dollar Empire

It began as a networking destination for 'creatives', but Soho House quickly became a favorite hangout for celebrities such as Liam Gallagher and model Kate Moss (pictured in 2015 at Soho House with Rita Ora) to let down their hair and enjoy a lavish night out on the town

The Secret World of Soho House: Where Celebrities and Creatives Unite

In a bid to become part of an exclusive club, many A-list celebrities have been trying to get their hands on a coveted membership at Soho House, a private members' club that has been the go-to destination for creatives and jet-setters for over two decades. But what's behind this allure? And who exactly are these mysterious investors taking control of the company?

Founded in 1995 by entrepreneur Nick Jones, Soho House started as a humble gathering spot above his restaurant Cafe Boheme on London's Greek Street. It quickly became a hub for local artists and actors to mingle and unwind after a long day of work. But little did anyone know that this was just the beginning.

Prince Harry and Meghan Markle even had their first date at a Soho House in London in July 2016 (pictured)

Fast forward to today, and Soho House has transformed into a global empire with 46 locations across the globe, from New York to Bangkok, Miami to Paris. It's a mecca for creatives, where members can rub shoulders with industry legends like Tom Cruise, Taylor Swift, and Dua Lipa, all while enjoying top-notch amenities like cinemas, swimming pools, and fine dining restaurants.

But it's not just about the fancy trappings – it's about the exclusive community that Soho House fosters. With a highly selective membership policy that favors creatives over corporate types, this club is where people come to network, collaborate, and be themselves without fear of judgment. It's a space where famous faces like Kate Moss and Prince Harry can let their hair down and enjoy a lavish night out.

So what makes Soho House so special? For one, it's the "creativity over net worth" policy that ensures only those with a genuine passion for arts and culture are admitted. And with an application process that involves providing a biography and explaining how you can contribute to the community, it's not just about who you know – it's about what you bring to the table.

Ellie Goulding, Taylor Swift, Nick Grimshaw and Matt Healy attend the Universal Music Brits party at Soho House in London in 2015

As Soho House continues to expand its global reach, it's clear that this club has become more than just a members' club – it's a cultural phenomenon. With over 100,000 members worldwide, it's an elite group of creatives and influencers who are shaping the world of arts and culture.

But behind the scenes, Soho House is preparing for a new chapter in its history. After being listed on the New York Stock Exchange in 2021, the company has been making waves with a series of high-profile acquisitions and investments. And now, it's announced that it will be going private again in a deal worth an eye-watering $2.7 billion (£2 billion).

The consortium leading the takeover includes none other than A-list actor-turned-tech investor Ashton Kutcher, who will join the board of directors as part of the deal. New York-based hotel giant MCR Hotels is taking control of the company, with Tyler Morse joining the board as vice chairman.

Downton Abbey stars Joanne Froggatt and Sophie McShera looked a tad worse for wear as they left the wrap party for the drama's film adaptation in November 2018, and made their way to Soho House in London

But what does this mean for Soho House members? Will the exclusive club maintain its creative spirit and commitment to fostering a community of like-minded individuals? Or will it become more focused on profit and commercial success?

Nick Jones, the founder and former CEO of Soho House, is stepping down from his role as he recovers from prostate cancer. In a statement, he expressed his pride in what the company has achieved over the past 27 years and thanked the teams who have worked tirelessly to make it happen.

As the company embarks on this new chapter, one thing is clear: Soho House will continue to be a hub for creatives, innovators, and influencers from around the world. And with Ashton Kutcher at the helm, you can bet that this club will be more exciting than ever.

Suki Waterhouse, Georgia May Jagger and Immy Waterhouse attend the UGG Classic Escape to celebrate the iconic Classic Boot at Soho Farmhouse on October 1, 2015 in Chipping Norton

The Key Players

  • Nick Jones: Founder of Soho House and former CEO
  • Ashton Kutcher: A-list actor-turned-tech investor joining the board of directors
  • Tyler Morse: MCR Hotels boss leading the consortium takeover

Soho House By The Numbers

Soho House founder Nick Jones, who is set to retain his stake in the company following its recent sale

  • 46 locations worldwide
  • Over 100,000 members worldwide
  • $2.7 billion (£2 billion) deal to take company private
  • 8 Soho Works and Scorpios Beach Clubs in Mykonos and Bodrum
  • Ownership of the Ned and numerous other hospitality businesses

The Future Of Soho House

As Soho House prepares for its new chapter, one thing is clear: it will continue to be a beacon for creatives and innovators from around the world. With Ashton Kutcher at the helm, you can bet that this club will be more exciting than ever.

The celebrity hotspot is being taken over by a group of investors, including Ashton Kutcher (pictured), in a deal worth around $2.7 billion

But what does this mean for the community? Will the exclusive club maintain its creative spirit and commitment to fostering a community of like-minded individuals? Or will it become more focused on profit and commercial success?

Only time will tell, but one thing is certain: Soho House will continue to be the epicenter of culture, creativity, and innovation.