Joshua Goldman
Joshua Goldman
min read · June 26, 2025 · Entertainment

Ryan Reynolds' TIME Cover Sparks 'Paid Promo' Controversy: Fans Roast the Star

Ryan Reynold's bizarre TIME cover has been roasted by fans who made shock claims about how he landed the prestigious shoot

The Drama Unfolds: Ryan Reynolds' TIME Cover Sparks Controversy and Gossip Galore!

Ryan Reynolds, 48, has been making waves in the entertainment industry with his latest TIME cover feature. The Deadpool star's candid interview has left fans and followers talking - and for all the right reasons! But, as is often the case, Reynolds' success has also sparked a firestorm of controversy and gossip.

The feature, titled "How Ryan Reynolds Rewrote the Script for Celebrity Entrepreneurs," highlights the actor's entrepreneurial ventures, including his production company Maximum Effort. However, fans have been left questioning whether Reynolds' success is truly organic or if he had to "pay" his way onto the prestigious TIME cover.

The Deadpool star, 48, who along with wife Blake Lively has been embroiled in never-ending lawsuit drama with Justin Baldoni, was spotlighted in a feature titled: 'How Ryan Reynolds Rewrote the Script for Celebrity Entrepreneurs'

Reynolds took to social media to address the rumors, writing: "I insisted they take this photo for soooo many reasons but the chief one is @MaximumEffort is not me." He went on to praise his team, saying it's a "tiny little pirate ship helmed by the most talented, tireless, and creative team of people on planet earth."

But fans were having none of it! Taking to social media, they unleashed a barrage of snarky comments, with one writing: "How Ryan Reynolds paid us to put him on the cover of this magazine!" Lol." Another fan penned: "These two keep on buying themselves good publicity, it's so exhausting and sickening."

However, not everyone was quick to judge. Some fans praised Reynolds' business acumen, with one follower writing: "You are one hell of a businessman. Everything you touch seems to take off. Love to see this!!! Maximum Effort really is the best of the best!"

Lively also made an impromptu appearance during the chat, popping in in 'leggings and an oversized shirt' to hunt for her favorite snack of 'sour dried blueberries that taste like warheads' - pictured April 2025

The interview also delved into Reynolds' family life with wife Blake Lively and their four young children. The actor revealed that his brood helps him keep things in perspective, saying: "My value comes from having four kids and a good marriage. My self-worth isn’t farmed out to any one thing that isn’t under the roof of my home."

Lively also made an impromptu appearance during the chat, popping in to hunt for her favorite snack - sour dried blueberries that taste like Warheads! The actress jokingly scolded her husband for helping her rummage for the snack, saying it was "chewing into your time" before checking in with Reynolds to coordinate their schedules for a quick 10-minute catch-up.

The interview also touched on Reynolds' approach to dealing with online chatter. When asked how he handles criticism and negativity, Reynolds replied: "I can read something that says, 'He should be drawn and quartered.' I could read something that says I should win a Nobel Prize. Both are meaningless. None of us are comprised of our best moments. None of us are defined by our worst moments. We are something in the middle."

Reynolds was also dragged over hot coals for the 'weird' cover which showed only the back of his head - which he credited to not wanting to take the spotlight off his team

Reynolds' comments come as he's been embroiled in a high-profile legal battle with Justin Baldoni over allegations of sexual harassment against Lively. The drama has seen Reynolds and his wife accused of defamation, with Baldoni later escalating the fight with a $250 million lawsuit against The New York Times.

The latest twist in the saga saw a judge dismiss Baldoni's defamation case, but not before he managed to acquire private text messages exchanged between Lively and Taylor Swift. Yes, you read that right - Lively's lawyers allegedly blackmailed Swift into issuing a public statement supporting their client!

According to The Scholarly Note, Scott Swift, Taylor's dad, voluntarily gave up the information in exchange for his daughter being removed from the legal fray. It seems even the biggest stars can't escape the drama and gossip that surrounds them.

Fans took to social media to lambast the star with one writing: 'How Ryan Reynolds paid us to put him on the cover of this magazine!

In other news, Reynolds took to the stage at Cannes Lions to promote his soccer team, Wrexham AFC. The actor joked about not throwing a water bottle to someone in the crowd, saying: "I’m not throwing this. I've been around lawyers. You can walk up here and grab it." He also reflected on how sports can bring people together, saying: "We live in a world right now that is so… identity politics… almost a religion. For that to be checked at the door in sports, in theatrical film, and in music, concerts, we all walk in, we go together."

As the drama surrounding Reynolds and Lively continues to unfold, one thing's for sure - it's going to be a wild ride! Stay tuned for more updates on this juicy saga.

Others praised the star for his business acumen online

Although Reynolds and Lively wouldn't be drawn on the latest stage of their legal battle with It Ends With Us star Justin Baldoni - Reynolds said he finds it easy to detach from 'meaningless' online chatter