Joshua Goldman
Joshua Goldman
min read · June 6, 2025 · Entertainment

Rock 'n' Robbery: Celebrities Exploit Fans for Profit

Gene Simmons sparked worldwide backlash when he proudly declared - and later defended - his decision to charge $12,495 to one lucky fan to be his PA for the day - and he's far from the only famous face heavily monetizing access to them

The Greed Games: How Celebrities Are Charging Fans Eyewatering Amounts for Personal Access

In a shocking display of excess, Gene Simmons has sparked outrage with his latest scheme - charging fans $12,495 to be their personal assistant for the day. But he's not alone in this egregious behavior. A-listers like JoJo Siwa and Alyssa Milano have also been cashing in on their devoted fan base, peddling expensive "Dream Guest VIP packages" that leave many questioning whether these celebrities are truly deserving of our admiration.

According to Eric Schiffer, a celebrity brand and reputation strategist who has worked with the likes of Whitney Houston, this is nothing short of exploitation. "Celebs see fans as ATMs, not admirers," he reveals exclusively in an interview with The Scholarly Note. "Every interaction is a transaction, every memory a price tag." Schiffer believes that some A-listers are treating their fans like dirt, using their devotion to line their own pockets.

In March, Dance Moms alum JoJo Siwa , 22, peddled a 'Dream Guest VIP package' for over $900 - which involved helping her road crew setup for a concert - and was ridiculed by fans

Simmons' Ultimate Experience has been blasted by fans and critics alike for its brazen disregard for the very people who have made him rich. The KISS icon defends his decision, claiming it would be an honor for dedicated fans to experience life on the road with him. But what he really means is that he wants to pay them peanuts to do all the hard work while he basks in their adoration.

Jojo Siwa's "Dream Guest VIP package" is another egregious example of this trend. For a cool $900, lucky fans can help her road crew set up for a concert - essentially becoming her personal serfs for the day. And what do they get out of it? A photo with Jojo and a chance to watch soundcheck from a designated area (because who needs actual interaction with the star when you can just watch them work?). This is not fan appreciation; this is exploitation.

But it's not just these two celebrities who are guilty of monetizing their fans' devotion. Sylvester Stallone, worth an estimated $400 million, has been charging fans upwards of $750-1250 for his "Experience With Sylvester Stallone" dinner, which includes a photo with the Rocky star. However, when he showed up late and left early due to feeling unwell, many fans felt ripped off.

Celebrity brand and reputation strategist Eric Schiffer, who has worked with stars including Whitney Houston, has a grim warning for 'shameless' stars 'treating fans like an ATM'

Beyonce's infamous "no hugging" rule has also come under fire, with her security team sternly advising fans of this before they're ushered into her presence for a pricey meet-and-greet. Avril Lavigne was slammed in 2014 for charging almost $300 for fans to meet and take a photo with her in Brazil - only to stand feet apart from them during the encounter.

Even Chris Hemsworth, Thor star and former People's Sexiest Man Alive, has been caught in the crosshairs of this trend. In 2017, his appearance at the SupaNova pop culture expo sparked outrage when it emerged that fans were being charged $200 for an autograph with him and $210 for a photo.

But not all celebrities are guilty of this kind of behavior. Taylor Swift has been praised for choosing fans at random to meet her backstage, without charging them a dime. British band Coldplay also opts to auction off their own meet-and-greets directly to fans, ensuring that the experience is both exclusive and affordable.

KISS icon Simmons - who is worth an estimated $400million - was called out for his 'greedy' antics - and Schiffer branded the event  'the ultimate grift that turns fan devotion into a pathetic and predatory scheme'

So what's behind this trend? According to Schiffer, it's all about greed. "Charging for access in most cases is long-term loss - fans may pay once, but they won't forget being fleeced," he warns. "If your PR playbook starts with squeezing fans, you've already lost your credibility." The best stars give access as a gift and a way of rewarding their best fans.

As for Simmons' Ultimate Experience, Schiffer has some clear advice: refund the fleeced and show fans that you care about them as people, not profit. "Recovery isn't about spin - it's about substance," he emphasizes. "Stop treating fans like walking wallets and start treating them like human beings."

In a shocking conclusion to this exposé, Schiffer reveals that Simmons' only hope for redeeming himself lies in hosting a free fan event - not as a PR stunt, but as a genuine act of humility and gratitude. Only then can he begin to repair his damaged reputation with his devoted fans.

Schiffer said: 'Some celebs see fans as ATMs, not admirers - every interaction is a transaction, every memory a price tag. The strategy is simple; exploit devotion, monetize access and never look back' - pictured the rundown of the Ultimate Gene Simmons experience

But until then, it's clear that some A-listers are more concerned with padding their pockets than genuinely connecting with the people who make them stars in the first place.

Multi-millionaire star Alyssa Milano was slammed for pushing her fundraiser for her son's baseball team trip. She asked for $10K - pictured with son Milo

Sylvester Stallone - who has built up a $400million net worth - surprisingly charged fans between $750-$1250 for his 2022 Experience With Sylvester Stallone dinner - but later had to leave the event early due to feeling unwell (pictured 2024)

Hemsworth left fans reeling with his appearance at the SupaNova pop culture expo in 2017 - when it emerged the festival was charging $200 for an autograph with the Thor star and $210 for a picture with him - pictured 2025

Avril Lavigne was slammed in 2014 for charging almost $300 for fans in Brazil to meet and take a photo with her - but later went viral over refusing to hug or embrace her devoted followers, and instead stand feet apart from them

Stars like Beyonce command thousands for VIP meet-and-greet packages - and the Crazy in Love hitmaker has a 'no hugging' rule

In contrast, superstar Taylor Swift have been praised for not charging for meet-and-greets - which can add hundreds of thousands of dollars worth of revenue - and instead choosing fans at random to meet her backstage - pictured

British band Coldplay believe the system simply enriches ticket touts and agents - and they opt to auction their own meet-and-greets directly to fans - pictured May 2025 band members Chris Martin and Guy Berryman