Joshua Goldman
Joshua Goldman
min read · July 12, 2025 · Entertainment

Rediscovered: Unseen Live Aid Photos That Capture History

George Michael (above) stormed the stage at Wembley Way as he joined Elton John, Freddie Mercury, Bob Geldof, Sting, Status Quo, Spandau Ballet, Phil Collins, and Francis Rossi for Live Aid  - a charity concert at London's Wembley Stadium to raise money for famine victims in Ethiopia in 1985

THE DAY THE WORLD ROCKED: A Photographic Journey Through Live Aid

It's a day that will forever be etched in the annals of music history - July 13, 1985, the date of the most iconic charity concert of all time, Live Aid. As I made my way down the bustling Wembley Way on that fateful Saturday morning, I knew I was about to witness something truly extraordinary.

The likes of Queen, U2, and David Bowie were set to take to the stage in a bid to raise funds for famine victims in Ethiopia. Little did anyone know that this extravaganza would go on to captivate a global audience of nearly two billion people - an astonishing 40% of the world's population!

Queen frontman, the late Freddie Mercury during a rousing rendition of We Are The Champions at Live Aid

As a photographer from a humble south coast newspaper, I was initially met with skepticism by my bosses back at the office. "What's the point?" they asked, underestimating the magnitude of this event. But I knew that this was no ordinary gig, and I was determined to capture every moment on camera.

The accreditation process for the press pit was a nightmare, but I wasn't about to let that stop me. After all, who needs credentials when you've got £5 and a Widelux camera? That's right, folks - I bought my ticket, donated £20 (equivalent to a whopping £100 today) to charity, and set off with two Nikon cameras, long lenses, and a Manfrotto tripod. I must have looked like a seasoned pro as I wove through the crowds and made my way into Wembley Stadium.

In a bizarre twist of fate, I was actually helped onto the pitch by a security guard - yes, you read that right! The only hint of chaos in an otherwise meticulously planned event. Unlike other concerts at Wembley, where the crowd trickles in over a few hours, Live Aid fans were bursting through the gates like there was no tomorrow.

Bob Geldof captured mid-jump as the lead singer of The Boomtown Rats

As I staked out my spot next to the mixing desk, midway between the touchlines, I couldn't help but feel like I was part of something special. And boy, was I right! The hazy air was filled with the sweet scent of cigarette smoke (yes, they allowed smoking back then), and not even a brief rain shower could dampen the electric atmosphere.

The setlist was nothing short of phenomenal - who could forget Freddie Mercury's electrifying performance with Queen, or Paul McCartney's first gig in six years? The Who reformed for the occasion, and the spine-tingling rendition of "Do They Know It's Christmas?" still sends shivers down my spine. Even Elvis Costello made a cameo appearance, belting out a single song to fill the time while the crew changed kit between acts - talk about pulling strings!

Of course, with great talent comes great technical issues. Poor Nik Kershaw forgot his words mid-performance (oops!), while Bryan Ferry had to resort to singing into two microphones taped together after his set was beset by audio woes. Noel Edmonds introduced Phil Collins only for Sting to walk out on stage instead (awkward much?!), and U2's guitarist, The Edge, later confessed that their performance was a bit of a "c**p" show.

Sir Elton John performing at Live Aid that was attended by 72,000 rock fans - and watched by nearly two billion people world over

But it was this very unpredictability that made Live Aid so unforgettable - the raw energy, the sheer chaos, the sense of camaraderie among the performers and audience alike. My photos, which I'm thrilled to be publishing in my new book, Live Aid Relived, capture some of that magic. With a foreword by none other than Sir Brian May and words from renowned royal biographer Robert Hardman, this is more than just a photo album - it's a treasure trove of memories.

As Sir Brian himself says, "These shots are a compendium of precious memories." And I couldn't agree more. So grab your copy of Live Aid Relived (available exclusively at music2you for £29.95) and relive the day that will forever be etched in rock 'n' roll history.

Catch the BBC's Live Aid highlights on Saturday, July 13, starting at 6pm on BBC2, as part of their special two-part broadcast, Live Aid At 40: The Concert.

By common consent, one of the great stand-out moments was Queen¿s electrifying set, led by the irreplaceable Freddie Mercury, which took the show to another level, according to Murray Sanders - the photographer who documented the historic event 40 years ago

Freddie Mercury performing at Wembley Stadium with the lead guitarist of Queen, Sir Brian May

Status Quo's Francis Rossi and Rick Parfitt opening the concert on 13 July, 1985

U2 delivered an electric 20-minute set between Bryan Adams and the Beach Boys. The photo showed frontman Bono with guitarist Adam Clayton

Dire Straits' Mark Knopfler on-stage at the once-in-a-lifetime concert

Spandau Ballet's Martin and Gary Kemp with the band's lead singer Tony Hadley

British singer Martin Kemp in an electric-blue suit as he performed to a packed stadium

The Who's Roger Daltrey and Pete Townsend as photographed by Murray Sanders

A very young and fresh-faced Paul Weller of The Style Council

The cover of Murray Sanders' new book Live Aid Relived - with a foreword by Sir Brian May

David Bowie live in concert at Wembley in London on July 13, 1985

English songwriter Bryan Ferry who was the frontman of the band Roxy Music and also launched a solo career

Unlike normal events at Wembley, where the crowd filtered in over a few hours, Wembley Way was full of thousands of people arriving early so that when the gates opened they could make a dash for the stage, says Sanders

Bryan Ferry mid-set at Live Aid

Some of the greatest rock acts of the world came together for the unbelieveable charity concert that remains unmatched in its scale

Rock legends Freddie Mercury and Brian May were unforgettable at Wembley on 13 July

Murray wrote he decided the best vantage point would be next to the mixing desk, midway between the touchlines, adding this was the right call

Then and now! Photographer Murray Sanders, who discovered previously unseen photos from Live Aid lying in his attic - and turned them into a book about one of the greatest charity concerts the world has ever seen