Post Malone's Wild Paris Runway: Bringing Horses and Hip-Hop to Fashion
POST MALONE RIDES INTO PARIS FASHION WITH HIS NEW CLOTHING BRAND, AUSTIN POST
The hip-hop world's favorite bad boy, Post Malone, is trading in his mic for a runway debut as he launches his very own clothing brand, Austin Post. The 30-year-old rockstar, born Austin Richard Post, has been making waves in the music industry with his chart-topping hits and edgy style. Now, he's about to make a statement in the fashion world.
Malone took over Paris Fashion Week on Monday, presenting his inaugural collection, "At First Light," at the luxurious Hôtel de Bourdon – Maison Pozzo di Borgo, Karl Lagerfeld's former residence. The event was nothing short of spectacular, with one of his models riding horseback down the catwalk. Talk about making an entrance!
But that wasn't all - Post Malone served up Bud Light to guests, because what's a fashion show without a little bit of swag? The newly appointed SKIMS spokesman (yes, you read that right) described the new collection as "a new creative expression and soulful extension of his identity."
So, what can we expect from Austin Post? According to People, the brand is inspired by Malone's Texas roots and his love for the Southwest. Think cowboy boots, denim, turquoise - all reimagined through an Americana lens. The press release described it as "drawing on these foundations, the label fuses Dallas' western heritage with the spirit of the Southwest."
And what better way to showcase this fusion than with a fashion show? Lucchese Bootmaker, a Texas-based footwear brand, exclusively provided the shoes for the event. Post Malone himself rocked a light wash denim-on-denim outfit, complete with an ivory cowboy hat, brown boots, and tinted aviators - because, why not?
But let's get back to that SKIMS gig... In August, Malone made headlines when he stripped off to camouflage boxer briefs for the brand's campaign. The Texas-raised star revealed how he snagged the opportunity to model his underwear in the woods of Utah, where he lives.
"I was just chillin' in my robe," Post explained, "and I thought, 'You know what? This is really comfy.' Next thing you know, I'm posing for a campaign." He joked about bulking up with fried chicken before the shoot (failed attempt, by the way). But in all seriousness, Malone gushed over his experience working with SKIMS. "It's just an amazing deal," he said.
And now, Post Malone is bringing that same comfort and style to his own clothing brand. The inaugural collection, "At First Light," might be inspired by his Texas roots, but it's clear this rockstar has a vision for something bigger - a fusion of Western heritage and global luxury. Stay tuned for what's next from Austin Post.
TheScholarlyNote.com
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