Joshua Goldman
Joshua Goldman
min read · September 4, 2025 · Entertainment

Pete Davidson Surprises Shark Tank: Seeking $500K Investment for Sock Business!

Pete Davidson makes a surprise appearance in the season 17 premiere of Shark Tank

SHARK TANK SHOCKER: PETE DAVIDSON ASKS FOR $500,000 INVESTMENT FOR HIS SOCK VENTURE - BUT DOES HE REALLY NEED THE MONEY?

Get ready for a drama-filled season of Shark Tank! In a jaw-dropping move, Saturday Night Live comedian Pete Davidson is set to appear on the hit reality show in its upcoming 17th season. The 31-year-old comedian and father-to-be has reportedly been appointed creative director of DoubleSoul, a sock company that's about to get a major boost from the sharks.

In a sneak peek at the new season, which premieres on September 24 on [thescholarlynote.com], Pete walks into the tank alongside his friend and entrepreneur Ben Rosenbaum. The sharks are left gobsmacked as they see Pete take the floor and ask for an eye-watering $500,000 investment in exchange for four percent equity.

The comedian, 31, enters the tank in a bid to seek investment for his sock business, DoubleSoul

But here's the thing: Pete already has a reported net worth of $4 million! So, why is he asking for so much cash? According to sources close to the show, DoubleSoul is looking to expand its product line and take on the big players in the sock industry. With Pete's comedic charm and Ben's business acumen, they're hoping to lure in one (or all) of the sharks with their creative and expressive basics.

As Pete explains the concept behind DoubleSoul, he tells the sharks that traditional socks are "lifeless" and that theirs is a game-changer. "We took the best of both worlds and created the perfect everyday sock," Ben adds, stressing that it's not just for athletes or novelty seekers. "It's for everyone who wants to feel comfortable and stylish."

The two entrepreneurs showcase their products, from Pilates grip socks to ultrahigh socks, and the sharks are impressed by the quality and design. But will they bite on the $500,000 ask? Kendra Scott and Rashaun Williams join the panel this season as guest stars, and it's anyone's guess who might make an offer.

DoubleSoul pride themselves on stocking 'creative, expressive basics that feel incredible, look great, and are easy on the planet'

In a previous interview with W Magazine, Pete revealed that he was drawn to DoubleSoul because of its unique approach to socks. "Everyone needs socks," he said. "They're comfy and sexy, and the name is cool." But now, with his reported net worth, one has to wonder if he really needs the sharks' money.

Only time will tell if Pete and Ben can secure an investment and take DoubleSoul to the next level. Will they find a shark willing to take a chance on their creative socks? Tune in to Shark Tank's season 17 premiere on September 24 to find out!

About DoubleSoul

Kevin O'Leary is among the sharks invited to take a close look at Pete's socks

DoubleSoul proudly describes its products as "creative, expressive basics that feel incredible, look great, and are easy on the planet." With a range of styles to suit every taste, from Pilates grip socks to ultrahigh socks, it's no wonder they're making waves in the sock industry. Will Pete and Ben's gamble pay off, or will the sharks sink their ship? Stay tuned to find out!

Expectant dad Pete, pictured here wearing DoubleSoul socks, asked the sharks for $500,000