Joshua Goldman
Joshua Goldman
min read · June 6, 2025 · Entertainment

Nicky Hilton: From Nursing Challenges to Formula Investment

Nicky Hilton, 41, shared an intimate photo of her nursing one of her three children as she announced her investment in a new baby formula company on Friday

SPOILER ALERT: Nicky Hilton Spills All About Breastfeeding Struggles and Her Shocking New Business Venture

In a candid post on her social media account, 41-year-old heiress Nicky Hilton opened up about her breastfeeding struggles with all three of her children. The glamorous mom-of-three shared a photo of herself nursing one of her babies while announcing her new collaboration with Narababy, an innovative baby formula company.

It seems that the usually picture-perfect Hilton has been hiding a secret: breastfeeding was not as easy for her as it is often made out to be. In her post on The 2amClub, she revealed that latching was often painful and that she didn't find breastfeeding as effortless as she had hoped. But what's even more surprising is that these experiences led her to invest in Narababy!

The heiress opened up about how difficult breast feeding had been for her in the post. 'I breastfed all three of my children, but it wasn't without its challenges,' she wrote

Hilton wrote about the societal pressure put on new mothers to breastfeed, saying "The expectations put on mothers can be overwhelming... We're just doing our best, and feeding our children - whether through breastfeeding or bottle feeding - shouldn't come with guilt or judgement." It's clear that Hilton is passionate about normalizing the different ways that mothers choose to feed their babies.

But what exactly is Narababy? According to its website, the company offers an innovative baby formula made from organic whole fat cow's milk that meets both US and European Union standards. In fact, the formula boasts "the most whole milk fat* of any U.S. formula," a claim that can be verified by the company upon request.

But Narababy is more than just a baby formula - it's also an app designed to support expectant mothers throughout their pregnancy journey. The app allows users to track their body, mood, and medications during pregnancy, as well as keep tabs on prenatal appointments and questions for healthcare providers. After the baby arrives, the app helps new parents log activities such as feeding time, naps, diaper changes, and more.

Hilton is married to James Rothschild, 39;  Pictured in Los Angeles in March 2024

It's clear that Hilton is invested in Narababy, and her post encouraged other mothers to share their own breastfeeding experiences (or lack thereof) using the hashtag #The2amClub. The response was overwhelming, with fans praising Hilton for speaking out about the challenges of breastfeeding and normalizing bottle feeding as a viable option.

As one fan put it, "Cheers to any mother who can breastfeed... And cheers to all mothers who do what's best to keep their babies fed, no matter what their own emotional preferences are." Another fan chimed in, saying "Don't let anybody tell you what to feed and how to feed your baby."

Hilton shares three children with her husband James Rothschild: daughters Lily-Grace (almost nine) and Theodora (six), also known as Teddy, and son Chasen (three). With this new business venture, Hilton is clearly using her platform to support new mothers and promote a more realistic view of breastfeeding.

The couple are parents to daughters Lily-Grace, almost nine, and Theodora, known as Teddy, six, and son Chasen, three

So what do you think about Nicky Hilton's candid post about breastfeeding struggles? Are you team breastfeed or team bottle feed? Share your thoughts with us in the comments below!

Sources:

  • TheScholarlyNote.com
  • Narababy website