Joshua Goldman
Joshua Goldman
min read · September 9, 2025 · Entertainment

Nepo Baby or Natural Talent? Apple Martin's Fashion Debut Sparks Debate

Martin, who is the daughter of actress Gwyneth Paltrow and Coldplay singer Chris Martin, sparked complaints of nepotism after she teamed up with self-portrait

Nepotism Alert! Apple Martin Lands Lucrative Fashion Deal, but Not Everyone is Impressed

The fashion world has been abuzz with excitement over the latest partnership between London-based fashion house self-portrait and none other than 21-year-old socialite Apple Martin, daughter of Gwyneth Paltrow and Chris Martin. But not everyone is thrilled about the news, with many calling it a classic case of nepotism.

The announcement was made on Tuesday, with Apple unveiled as the face of self-portrait in a series of stylish self-portraits shot by herself. The fashion house, which has been praised for its empowering and effortless designs, claims that Apple embodies the "effortless, confident and self-expressive spirit" of their brand.

The campaign raised complaints Martin may have received the gig due to her famous lineage

However, not everyone is buying into the hype. Many social media users have taken to Twitter to express their disdain for the partnership, calling it a blatant example of nepotism. "This is nepotism gone bad," one user wrote. Another quipped, "Oh what a shock! Nepotism at its finest."

The criticism doesn't seem to be slowing down Apple's career path, however. As the daughter of two A-list celebrities, she has been groomed for fame from birth. And it seems that her parents are more than happy to support her every move. Gwyneth Paltrow and Chris Martin were both in attendance at their daughter's lavish "debutante" coming-of-age ball last year, which was held in Paris.

But Apple isn't just relying on her famous family connections to get ahead. She's also been working hard on her own, studying law, history, and society as a junior at Vanderbilt University in Nashville, Tennessee. And she's even landed a role in the university's cabaret theater group, where she'll be performing in a musical parody of Love Island.

When asked about her time at college, Apple gushed to Interview magazine about how much she loves it there. "Vibes are great, honestly," she said. "It's so much easier for me to get out of bed and walk to class when it's pretty outside."

But despite her best efforts, Apple still can't seem to shake off the criticism. Many have accused her of being snobby and entitled, with some even comparing her to her mother Gwyneth, who has been at the center of several controversies over the years.

However, one friend of Apple's is defending her against the backlash. "Apple's genuinely the nicest girl ever!" Loppin de Montmort told People. "She really doesn't deserve an ounce of what she's getting."

Apple's partnership with the fashion house self-portrait was announced Tuesday

Whether or not you agree with Apple's fashion deal, one thing is for sure - this socialite is here to stay.

A Little Background on Apple Martin

For those who may be new to the world of celebrity offspring, let us give you a brief rundown on Apple Martin. Born in 2002, she's the daughter of Gwyneth Paltrow and Chris Martin, the lead singer of Coldplay. Her parents met while working on the film "Sliding Doors" and have been married since 2003 (although they separated in 2014).

Revealed through a series of self-portraits shot by Apple, the announcement 'captures the effortless, confident and self-expressive spirit of a generation of young customers that continues to inspire the fashion house and its designs,' a press release shared

Apple has two siblings, Moses and Satchel, who are both under 20 years old. And it seems that her parents are doing their best to give her every advantage in life. After all, she's already made headlines for her lavish coming-of-age ball last year.

A Peek into Apple's College Life

But despite the controversy surrounding her fashion deal, Apple seems to be thriving at college. She's studying law, history, and society at Vanderbilt University, where she's also landed a role in the cabaret theater group.

The collaboration between Apple and self-portrait will 'evolve and unfold over the coming months through a series of fashion portraits, films and activations'

And when she's not busy with classes or rehearsals, you can bet that Apple is out living it up on campus. We caught her rocking a chic outfit while strolling through Nashville last week - complete with a self-portrait T-shirt and Repetto heels.

A Look at Self-Portrait

So who exactly is behind the fashion brand that's partnered with Apple Martin? Self-portrait was founded in 2013 by Han Chong, a Malaysian designer who trained at Central Saint Martins. The brand has quickly gained popularity for its empowering and effortless designs, which are perfect for women on-the-go.

Martin was seen in Nashville last week in a self-portrait top. The college student was dressed casually as she was near Vanderbilt University

And it seems that self-portrait is committed to making a positive impact on the environment too. They've introduced organic cotton and recycled chiffon across their collections and have even set up a scholarship program with Central Saint Martins to support emerging talent.

The Self-Portrait Family

But Apple isn't just any ordinary face of the brand - she's part of an exclusive group of models who have worked with self-portrait in the past. Emily Ratajkowski, Gigi Hadid, Naomi Campbell, Irina Shayk, Bella Hadid, Kate Moss, Jisoo, and Phoebe Dynenvor are just a few of the many A-listers who've graced the runway for self-portrait.

Vanderbilt University is a private research university in Nashville which was founded in 1873. It was named in honor of shipping and railroad magnate Cornelius Vanderbilt

And with Apple on board, it's clear that this fashion house is here to stay. So whether you love her or hate her, one thing is for sure - Apple Martin is about to take the fashion world by storm.

Paltrow and her mini-me kid Apple in a photo shared last week to Instagram