Nepo Babies Rule the Runway: Moss, Law, and Beckham at London Fashion Week

Nepo Babies Take Over H&M's London Fashion Week Debut

In a move that's got everyone talking, Swedish high street retailer H&M made its highly anticipated debut at London Fashion Week with a star-studded catwalk show that left jaws dropping. And by "star-studded," we mean a veritable who's who of A-list offspring, all vying for their 15 minutes of fame.

The lineup was a veritable nepo baby fest, with model Kate Moss's daughter Lila, 22, leading the charge in a show-stopping red vinyl coat with faux fur collar. But she wasn't alone – Iris Law, 24, daughter of actors Jude and Sadie Frost, sashayed down the catwalk in a daring red mini-skirt combo that left onlookers green with envy.

But the question on everyone's lips is: what exactly makes these young women qualified to model? After all, their parents are more famous than they are. Take Amelia Gray Hamlin, 24, daughter of The Real Housewives Of Beverly Hills star Lisa Rinna and actor Harry Hamlin, who strutted her stuff in a collection that was decidedly more aspirational than relatable.

And don't even get us started on Romeo Beckham, 23, the son of David and Victoria, who made his London Fashion Week debut with a certain air of entitlement. His father's £150 million fortune certainly hasn't hurt – but will it be enough to carry him through in the cutthroat world of fashion?

Of course, no London Fashion Week event would be complete without a few familiar faces from the industry's inner circle. Model Emily Ratajkowski was spotted front row with her beau, while rapper Little Simz looked on with interest.

But what really stole the show was the clothing itself – or rather, H&M's attempts to create something that's anything more than your average high street fare. The Nineties Britpop influences were a nice touch, but ultimately felt like a lazy attempt to cash in on the nostalgia trend.

As for the styling, well, let's just say it's all about embracing one's inner "office siren" – complete with power shoulders, oversized ties, and an abundance of faux leather. We're not entirely sure what's more cringeworthy: the fact that this is being peddled as fashion or the idea that anyone actually buys into this sort of thing.

The show closed out with a performance by platinum-selling singer Lola Young, 24 – whose aunt, children's author Julia Donaldson, has been accused of giving her an unfair advantage in the industry. But Young's music is at least marginally more interesting than her fashion sense.

As for the rest of the H&M crew, well, let's just say they're all having too much fun (and banking too much cash) to worry about what anyone else thinks. After all, who needs talent when you've got a famous face and a fat bank account?

The collection will be available online from September 25, with another "drop" due on October 2 – because, of course, it wouldn't be complete without a few strategically timed marketing stunts to keep the hype going.

In short, H&M's London Fashion Week debut was all about nepotism, nostalgia, and an abundance of faux leather. But hey, who are we to judge? After all, as they say in the fashion world: "fashion is not about clothes – it's about who you know."