Joshua Goldman
Joshua Goldman
min read · July 21, 2025 · Entertainment

Meghan Markle: The 'Fraud' Label and As Ever's Royal Misstep

Canadian lawyer Phillip Millar has branded Meghan a 'fraud' and says As Ever is about 'milking her fame and royal connections

Meghan Markle: The Royal Fake or Just a Shrewd Businesswoman?

The world was left stunned when two of North America's leading brand experts, Phillip Millar and Camille Moore, called out Meghan Markle for running what they believe is one of the worst brands in history. According to these industry insiders, Meghan's lifestyle business, As Ever, is nothing more than a clever ploy to milk her fame from marrying Prince Harry.

"It's a royal disaster," declared Phillip Millar, a lawyer and co-host of The Art of the Brand podcast. "Meghan is pretending to be a domestic goddess, but most people don't buy it. She's not substantial; she's just using opportunities to advance herself."

Canadian lawyer Phillip Millar and California marketing executive Camille Moore, stars of popular The Art of the Brand podcast, believe the launch and concept of her lifestyle business has been one of the worst they have ever seen

Camille Moore, a California-based marketing executive, agreed, saying that As Ever lacks authenticity. "She's had zero ownership in this business," Moore said. "It's effectively like she's just labeling her brand."

The controversy surrounding Meghan's business ventures is nothing new. In 2020, Prince Harry and Meghan Markle announced their decision to step back from their senior roles within the Royal Family and pursue more private lives in California. Since then, they have been busy building their own brand, Archewell, which includes a production company, Netflix deal, and various philanthropic efforts.

However, insiders claim that these ventures are not as lucrative as previously thought. "From speaking to someone with knowledge of the deal, it looks like they've probably managed to maybe keep $10million-$15million or a touch more purely for themselves over the nearly five years so far," said a source familiar with the Netflix deal.

Camille claims she has taken 'zero ownership' over the brand

This sum is paltry compared to the reported £100 million deal that Harry and Meghan had allegedly secured with the streaming giant. The news has raised questions about whether the couple's financial struggles may be driving their attempts to rebuild bridges with the Royal Family.

Meanwhile, Meghan's silence on social media platform ShopMy has sparked speculation about her true intentions. Initially, she was linking products from her own brand, As Ever, and earning a percentage of every item sold. However, after an initial flurry of activity, she fell silent – a move that insiders believe is more about maintaining her image than generating revenue.

"Meghan doesn't need the money," said a source close to the couple. "Her current priorities are centred on As Ever and expanding her business ventures."

Meghan has most recently launched a range of wines

The spotlight has also turned to Prince Harry's financial situation. Insiders claim that he still has £10 million left from his late mother, Princess Diana, but this sum would not be enough to sustain their lifestyle for long.

"It all adds up to needing to clear around $4 million a year after tax," said a source familiar with the couple's finances. "That's quite a task."

In a recent interview, Prince Harry reflected on their financial struggles, stating that they were cut off by his family in 2020 shortly after they announced they would step back as senior members of the Royal Family.

Her jams sold out immediately. She has denied this was a stunt

"We wouldn't have been able to do this without [Princess Diana's inheritance]," he said. "Without that, we wouldn't have been able to buy our house and sustain our lifestyle for long."

The couple has reportedly taken out a mortgage on their $14.65 million home in Montecito, with repayments standing at $480,000 a year. Utilities, staffing costs, and security expenses add up to a staggering total of around $4 million per year.

As the world waits with bated breath for Harry and Meghan's next move, one thing is clear: their financial struggles are far from over. Will they find a way to make ends meet or will they need to rely on their royal connections? Only time will tell.

The experts have claimed that her new lifestyle brand is not built on 'substance'

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Meghan has not posted in over two months on ShopMy

At the start of ShopMy, Meghan directed shoppers to a number of items she had worn, including the denim dress she wore on a ¿date night¿ with Prince Harry to watch Beyonce

Meghan and Harry arrive at Grand Champions Polo in Florida, US. The couple are said to be happy living in California and have no plans to leave

Even the reputed £10million left by Diana wouldn¿t be enough to sustain the couple's lifestyle for long, as their expenses add up to around $4million a year after tax

If Harry and Meghan had really been getting $100million over five years from Netflix at a steady rate of $20million a year, then you could consider it taken care of. But a source with knowledge of the Netflix deal say it¿s never worked out like that