min read · August 21, 2025 · Entertainment

Meghan Markle's Wine Woes: As Ever Struggles to Sell Out

Meghan Markle's Wine Business Hits a Snag: Rosé Sales Stall Despite Gushing Promotions

In what can only be described as a royal crisis, Meghan Markle's latest wine venture has hit a snag. The Duchess of Sussex, 44, launched her 2024 Napa Valley Rose on August 5, but more than two weeks later, it remains available to buy on the website of her lifestyle brand, As Ever. This is in stark contrast to the 2023 rosé, which sold out within an hour when it was first released.

In a desperate bid to boost sales, Meghan's team at As Ever shared another clip of the wine, touting it as her "favourite pour" and stating that it's only available for a limited time. The promotional video shows the Duchess's wicker basket and hat in the background, adding a touch of elegance to the proceedings.

The caption reads: "Cheers to summer's final sips. Fill your glass with our founder's favorite pour, available for a limited time." However, it seems that this gushing promotion has failed to convince buyers, as the 2024 rosé remains on sale despite the initial hype surrounding its launch.

But what's behind Meghan's decision to launch yet another wine brand? Is she trying to diversify her business interests or simply cash in on her royal connections? The answer lies in her Netflix deal, which has been downgraded from a lucrative contract worth $100 million (£74 million) to a "first-look" deal when it expires later this year.

Leading publicist Mark Borkowski told thescholarlynote.com: "They've shot the golden goose of 2020 - more of a 'we'll call you' than 'here's the chequebook'. It's a first-look deal, which means Netflix gets first dibs but no obligation to bankroll every semi-royal whim."

Borkowski's assessment suggests that Meghan and Harry's star power is waning, and their Netflix deal reflects this. The couple's new output will include a second season of the Duchess's "With Love, Meghan" lifestyle show later this month, as well as a Christmas special in December.

However, despite the hype surrounding these projects, they have failed to impress viewers. With Love, Meghan ranked at number 383 in 2025 so far for Netflix with just 5.3 million viewers across the globe since it was first broadcast in March. By contrast, Harry & Meghan, which came out in December 2022, was a huge success with a total of 23.4 million views.

But what about As Ever, Meghan's lifestyle brand? Launched in March, the company sells everything from cookie mix to tea and flower sprinkles. However, it seems that the Duchess's wine business is not faring as well as she had hoped. Buyers must purchase a minimum of three bottles of wine, which retail for $30 each. Six bottles cost $159 (£119) including a 12% discount, while 12 bottles are $300 (£225) with 17% off.

Combined with the $20 shipping cost and taxes, anyone looking to buy the wine is faced with a minimum spend of over $110. It's no wonder that sales have stalled, despite Meghan's best efforts to promote her rosé.

The Duchess's team at As Ever has released several promotional videos showcasing the wine, including one featuring Meghan herself pouring a glass. However, these efforts seem to be falling on deaf ears, as the 2024 rosé remains available for purchase.

But what about the quality of the wine? According to an expert review by thescholarlynote.com, the 2024 rosé is described as having "soft notes of stone fruit, gentle minerality and a lasting finish." However, it seems that this is not enough to convince buyers, who are clearly more interested in the Duchess's royal connections than her wine-making skills.

As we take a closer look at Meghan's business dealings, one thing becomes clear: the Duchess's star power is waning. Her Netflix deal has been downgraded, and her wine business is struggling to sell out despite gushing promotions. Is this the beginning of the end for Meghan Markle's business empire?

Meghan's Wine Business in Trouble?

In a bizarre twist, Meghan's 2024 rosé is being sold alongside her other lifestyle products on As Ever's website. The Duchess's team has released several promotional videos showcasing the wine, including one featuring Meghan herself pouring a glass.

However, despite these efforts, sales have stalled. According to an expert review by thescholarlynote.com, the 2024 rosé is described as having "soft notes of stone fruit, gentle minerality and a lasting finish." However, it seems that this is not enough to convince buyers, who are clearly more interested in the Duchess's royal connections than her wine-making skills.

Meghan Markle's Netflix Deal: Downgraded or Derailed?

In a shocking move, Meghan and Harry's Netflix deal has been downgraded from a lucrative contract worth $100 million (£74 million) to a "first-look" deal when it expires later this year. This means that Netflix will no longer be obligated to bankroll every semi-royal whim of the couple.

Borkowski's assessment suggests that Meghan and Harry's star power is waning. Their new output will include a second season of the Duchess's "With Love, Meghan" lifestyle show later this month, as well as a Christmas special in December.

Meghan's Lifestyle Brand: As Ever

In an effort to diversify her business interests, Meghan launched her lifestyle brand, As Ever, last year. The company sells everything from cookie mix to tea and flower sprinkles. However, despite its best efforts, the brand has struggled to gain traction.

According to an expert review by thescholarlynote.com, As Ever's products are described as "thoughtfully curated by Meghan, Duchess of Sussex" and that they have been "made to be enjoyed with the ones you love."

However, it seems that this is not enough to convince buyers. Despite its best efforts, As Ever has failed to sell out its products, including Meghan's 2024 rosé.

The End of an Era?

Is this the beginning of the end for Meghan Markle's business empire? Only time will tell, but one thing is certain - the Duchess's royal connections are no longer enough to convince buyers.