Meghan Markle's 'Infused with Joy' Wine Launch: A Toast to Summer!
ROYALTY'S LATEST BUSINESS MOVE: MEGHAN MARKLE'S AS EVER BRAND DROPS NEW PRODUCTS AND RESTOCKS BEST-SELLERS!
In a shocking move, Meghan Markle has unveiled not one, not two, but THREE new products under her lifestyle brand As Ever! The Duchess of Sussex has officially launched her very own Napa Valley rosé wine, an apricot spread, and a limited edition orange blossom honey. And if that wasn't enough, she's also restocking six of the original best-sellers from her first batch, which sold out in a mere 45 minutes!
The royal entrepreneur took to Instagram at midnight Pacific Time (8am UK time) to tease the relaunch with a sultry snap of herself lounging on a garden swing, captioned "No more sleeps" - leaving fans speculating about what delicious surprises awaited. And boy, did she deliver! The new products are sure to get your taste buds tingling and your shopping instincts going!
The rosé wine, sourced from the famous California region up the west coast from her Montecito mansion, boasts notes of "soft stone fruit, gentle minerality, and a lasting finish." It's the perfect drink for summer entertaining - and we can't wait to get our hands on it! The bespoke blend will be available for purchase starting July 1st.
But that's not all, folks! Meghan has also released her limited edition orange blossom honey, described as having "a beautiful golden hue, an enticing aroma, delicate floral notes, and subtle citrus undertones." This sweet treat is sure to be a standout addition to your pantry - and at just $28 (£21), it's an affordable indulgence!
And then there's the apricot spread - available in both keepsake packaging ($14/£10) and a regular jar ($9/£7). Meghan raves about this newest spread, saying it "balances delicate sweetness and gentle brightness that lets this beautiful stone fruit shine." We're already imagining the endless possibilities for using this deliciousness on toast, cheese boards, or even as a dip!
But what's truly remarkable is that Meghan has also restocked six of her original best-sellers - including flower sprinkles ($15/£11), wildflower honey with honeycomb ($28/£21), crepe mix and shortbread cookie mix with flower sprinkles (both $14/£10), and the three herbal teas (hibiscus, lemon ginger, and peppermint) for $12 (£9) each. Talk about a treat for fans!
As Ever's debut products sold out in record time, and it seems like Meghan is determined to keep that momentum going with these new additions. But what's behind the scenes? According to PR experts, there's been a notable shift from Meghan's first As Ever newsletter, which was all about personal anecdotes and inspirational quotes, to this latest email - focused on sales and transactions.
Sarah Schmidt, celebrity publicist and president of PR firm Interdependence, told TheScholarlyNote.com: "Meghan's first As Ever newsletter was poetic and intimate. It positioned the brand as an extension of her personal rituals and values, written in the voice of someone building a lifestyle, not just selling a product. The latest email, by contrast, is pure transaction: short, strategic, and sales-focused. And that pivot is telling."
She added: "It suggests a brand moving from emotional origin story into operational scale. However, when key team members exit, and the tone tightens, audiences can feel that. If the first email said, 'Come into my garden,' the second says, 'Get ready to shop.' Neither is wrong, but the dissonance creates questions. Not just about Meghan's role but about the heart and soul of the brand."
Stay tuned for more updates on As Ever and Meghan Markle's business ventures!
