Meghan Markle's Business Ventures: Hitting a Snag?
Meghan Markle's Business Ventures Under Fire: Is She Jumping on the Bandwagon or Creating Her Own Brand?
The Duchess of Sussex, Meghan Markle, has been making waves in the public eye with her numerous business ventures and high-profile appearances. But is she just jumping on the bandwagon or creating something new and exciting? According to royal expert Kinsey Schofield, Meghan's brand is plagued by inconsistency and a lack of cohesion.
A Beauty Empire in the Making?
Meghan has been spotted at several high-profile events, including Paris Fashion Week, where she was seen schmoozing with Australian film director Baz Luhrmann and Vogue editor Anna Wintour. She also attended the Project Healthy Minds gala in New York City, where she accepted the Humanitarian of the Year Award. And let's not forget her trip to Washington, D.C., for Fortune's Most Powerful Women Summit.
But what's got everyone talking is Meghan's apparent interest in the beauty industry. Sources close to the Duchess have hinted that she may be launching her own makeup line, a move that could potentially earn her millions of dollars. After all, Hailey Bieber's brand, Rhode, was recently acquired by E.l.f. Cosmetics for a whopping $1 billion.
The Kardashian Influence
But Meghan's business ventures have been criticized for lacking the same level of cohesion and ambition as those of the Kardashians, who have built multiple beauty empires. "I'm seeing a lot of Kardashian influence in Meghan's recent moves," Schofield told The Scholarly Note.com exclusively. "She doesn't have the Gen Z audience that Kylie Jenner commands or the beauty credibility Kim Kardashian built before launching her own line."
The Problem with As Ever
Meghan's existing brand, As Ever, has been accused of being inconsistent and erratic. With a wide range of products, from jam spreads to yoga equipment, it's hard to discern what the brand is actually about. "As Ever lacks cohesion," Schofield said. "It all looks very sloppy and thrown together."
A Possible Collaboration with Victoria Jackson
But could Meghan be teaming up with beauty entrepreneur Victoria Jackson, a friend of hers in Montecito? Sources close to the Duchess have hinted at a possible collaboration between the two.
Meghan's Interview with Fortune
During her chat with Fortune last week, Meghan spoke about the future of As Ever, leaving things quite vague. She didn't explicitly mention a makeup line, but indicated that she wanted to "scale" her brand. When asked what this meant, she said, "My intention would be to have really bespoke, small retail collaborations, do some interesting ones as well in global territories, and of course, as you think about scaling, it's a brand that's accessible, but it still has a quality that feels as though it's masstige."
A Recipe for Disaster?
Schofield believes that Meghan's lack of cohesion will ultimately lead to disaster. "Eventually, legitimate brands or investors will write off the Sussexes as frivolous and undisciplined," she said. "Their opportunities will run out."
The Potential for a Makeup Line
But what about the potential for a makeup line? According to Ryan McCormick, Managing Partner at Goldman McCormick PR, Meghan could make a killing in the beauty industry. "If a mere 2% of her 4.3 million Instagram followers each buy a $50 product, The Duchess will make $4.3 million in revenue," he said.
However, Schofield is skeptical about Meghan's chances of success. "She might release a limited collection to manufacture a sense of success, but the public doesn't immediately associate her with flawless makeup," she said.
The Bottom Line
In conclusion, it seems that Meghan Markle is taking a risk by venturing into the beauty industry. With her existing brand plagued by inconsistency and a lack of cohesion, will she be able to create something new and exciting? Only time will tell.