Joshua Goldman
Joshua Goldman
min read · June 30, 2025 · Entertainment

Meghan Markle's Bold Wine Move: Will it 'Alienate' Fans or Elevate Her Brand?

Meghan Markle is taking a risk by choosing to introduce a new rosé wine into her selection of As Ever lifestyle products - as it could 'alienate' customers, according to media experts

The Duchess of Drama: Meghan Markle's Rosé Risqué Move Sparks Controversy!

Get ready for a scandalous sip of drama, folks! TheScholarlyNote.com has got the scoop on Meghan Markle's latest endeavor - and it's leaving some experts questioning her brand's direction. The former Suits star, 43, is about to uncork her debut rosé wine under her lifestyle brand, As Ever, and we're not sure if this libation will be a hit or a miss.

According to insiders, Meghan has chosen Fairwinds Estate, a California winery that's been devastated by wildfires in the past. The Duchess is allegedly supporting their recovery efforts, but will this move alienate her current fan base? That's what experts are wondering.

The wine, which is the first alcoholic product to be sold under the brand, will join her current rolodex of raspberry and apricot spreads, cookie mixes, flower sprinkles and herbal teas - all of which received a less-than-perfect review by FEMAIL

Caitlin Jardine, Social Media Manager at Ellis Digital, told TheScholarlyNote.com: "Meghan Markle's decision to launch her own rosé as part of her As Ever collection is a deliberate move towards the evolution of her brand, establishing herself and her brand within the luxury and lifestyle product industry."

But here's the thing - Meghan's As Ever brand has been all about promoting wellness and mindfulness. Is this new wine venture going against those core values? Jardine thinks so: "Having already associated herself with all things wellness, this could alienate some of her fan base who feel as though she is going against her core wellness-centered brand image, different to her existing line of products."

However, other experts are singing a different tune. Sarah Schmidt, celebrity publicist and president at PR firm Interdependence, believes Meghan's foray into wine is a "natural extension" for her As Ever brand: "With this move, Meghan is signaling that As Ever isn't just a pantry brand, it's a lifestyle ecosystem... Wine brings people together, and that's the heartbeat of this brand."

She's noted that the wine is launching 'just in time for summer entertaining,' and according to expert Caitlin Jardine, a Social Media Manager at Ellis Digital, it was a 'deliberate move' on Meghan's part

So, what does this mean for Meghan's reputation? Will her fans forgive her for venturing into the world of wine, or will they feel betrayed by this departure from her wellness-focused brand?

As TheScholarlyNote.com previously reported, Meghan launched her As Ever line of products earlier this year, including a raspberry spread that received mixed reviews. But she seems to be doubling down on the success of her initial products with the introduction of rosé wine.

Will you be sipping on Meghan's new rosé come July 1? Or will you stick to your old favorites? Share your thoughts in the comments below!

The simple addition can also change how some look at the brand's overall identity

In other news, Meghan recently released a new apricot spread and limited-edition orange blossom honey as part of her As Ever collection. And if that wasn't enough excitement for fans, she also dropped a bonus episode of her podcast, Confessions of a Female Founder, where she opened up about the struggles of building her firm.

But what's really got everyone talking is Meghan's recent jam-related confession: "I don't want you to eat that jam once every six months. I want that to be on your shelf all the time." Ouch! It seems like Meghan has been learning from her mistakes and rethinking her approach to building her brand.

Stay tuned for more updates on Meghan Markle's As Ever brand and its latest ventures!

'With the rosé, Meghan is claiming space in the culture of hosting, connection, and shared experience. It¿s smart, it¿s on-brand, and it levels up the experience without drifting off-message'

She said of the April launch of As Ever goods including jam that a 'scarcity mentality at the beginning might be a hook for people,' comparing it to 'a sneaker drop'