Joshua Goldman
Joshua Goldman
min read · September 18, 2025 · Entertainment

Kylie Jenner Celebrates a Decade as a Beauty Icon: A Look Back at Kylie Cosmetics' Journey

Kylie Jenner is celebrating a decade of trailblazing in the beauty industry

KYLIE JENNER CELEBRATES 10 YEARS OF DOMINATION IN THE BEAUTY INDUSTRY - AND SHE'S NOT DONE YET!

It's been a decade since Kylie Jenner shook up the beauty world with her game-changing cosmetics line, and she's still going strong. The billionaire mogul celebrated this milestone by rocking an outfit that screamed "powerhouse" - think oversized double-breasted power suit, crisp white dress shirt, black striped tie, and black pointy patent leather heels. Her raven locks flowed down her back like a waterfall of night, perfectly complemented by a bold lip color that left us all wanting more.

But it's not just Kylie's style that's got everyone talking - it's also the incredible journey she's been on since launching Kylie Cosmetics back in 2015. With sales of over $1.2 billion annually, her brand is now one of the most successful beauty companies out there. And let's be real, who else can say they've made a killing at just 25 years old?

The 28-year-old self-made multimillionaire looked every bit the mogul in a new cover photoshoot for WWD special edition publication Beauty Inc

Kylie herself admits that she's been emotional about hitting this milestone - and it's easy to see why. "I found my old phone from 2016 and there are these photos of me at 17, 18 years old, sitting on the factory floor creating my first eye shadow palette," she shared with The Scholarly Note. "I didn't think that far into the future when I was creating the brand — I wasn't thinking about 10 years later — so it is pretty surreal to be here."

But what's even more impressive is that Kylie was a trendsetter in the beauty industry long before her peers were even playing catch-up. She launched Kylie Beauty before Rihanna's Fenty Beauty, Selena Gomez's Rare, Hailey Bieber's Rhode, Lady Gaga's Haus Labs, and Jennifer Lopez's JLo Beauty - basically cementing her status as the OG beauty mogul.

And it's not just about the cosmetics line - Kylie has also made waves in other areas. In 2019, she became a trailblazer once again when Coty took a 51 percent stake in Kylie Beauty for an eye-watering $600 million. But that wasn't all - she's since launched her own fashion label, Khy, and even started a vodka soda brand called Sprinter.

The mother-of-two is quickly approaching the 10-year anniversary of her pioneering celebrity beauty brand Kylie Cosmetics as the first set of Kylie Lip Kits were released on November 30, 2015 (seen at the launch)

So what drives this beauty icon to keep pushing the boundaries? "Each brand is about creating something that feels personal to me and connects with people in an authentic way," Kylie explained. "It always starts with, 'would I wear this, use this, drink this? Does it feel like me?' — that's the consistency and storytelling across every category."

But let's get real - at the end of the day, there's one brand above all others that holds a special place in Kylie's heart. "Kylie Cosmetics is my number-one baby," she confessed. And who can blame her? The company has been a life-changing success story, and it's clear she's poured her heart and soul into making it happen.

And here's the juicy part: Kylie hopes that one day, her seven-year-old daughter Stormi Webster will take over the reins of her beloved cosmetics line. "I would love for this to be a legacy brand," she shared. Talk about passing on a family business! It's no wonder she's working hard every day to set up a future where her little girl can take over and keep the brand thriving.

Of the milestone, Kylie said: 'I’ve been very emotional about it'

But what about Kylie's personal life? We all know she shares son Aire, three, with ex-boyfriend Travis Scott - but it looks like she's now got her eyes on someone new. And that someone is none other than 29-year-old actor Timothée Chalamet! The two have been spotted together at multiple awards shows, but so far, they've kept their romance under wraps.

According to sources close to the couple (ahem), Timothée has been showering Kylie with thoughtful gestures - even gifting her a special birthday message while they were apart last month. And let's be real, who wouldn't fall for that kind of swoon-worthy charm?

As we celebrate Kylie's 10-year milestone in the beauty industry, one thing is clear: she's just getting started. With her sights set on creating more successful brands and building a legacy that will last for generations to come, it's hard not to get excited about what's next for this incredible entrepreneur.

Kylie was truly a trendsetter in the beauty industry as it launched before Rihanna's Fenty Beauty, Selena Gomez's Rare, Hailey Bieber's Rhode, Lady Gaga's Haus Labs, and Jennifer Lopez's JLo Beauty

So here's to you, Kylie - may your next decade be filled with even more glamour, success, and love!

She feels so strongly about this that she hopes that one day her own baby - seven-year-old daughter Stormi Webster - could take over the company one day