Kim Kardashian Unveils NikeSkims: Her Secret to a Perfect Workout Routine
KIM KARDASHIAN'S BIGGEST SECRET REVEALED: THE REAL STORY BEHIND HER NEW APPAREL LINE WITH NIKE
The fashion world is abuzz with excitement as Kim Kardashian West, 44, debuts her highly anticipated collaboration with Nike, Skims. The reality TV star and businesswoman has been tight-lipped about the project for months, but in a revealing interview with Vogue, she spills all the juicy details behind her biggest venture yet.
The inaugural collection, which drops on September 26, is a game-changer for Kim's shapewear brand, Skims. With seven different collections and an astonishing 58 silhouettes to choose from, the line caters to every body type, with sizes ranging from XXS to 4X. And the prices? Affordable, with pieces starting at just $38.
But what sets NikeSkims apart from other athleisure lines is the star-studded cast of models who will be showcasing the collection. Serena Williams, Chloe Kim, Sha'Carri Richardson, Jordan Chiles, Madisen Skinner, and many more will strut their stuff in Kim's designs, ensuring that the line stays true to its promise of inclusivity.
So what inspired Kim to take the leap and partner with Nike? "To me, it just made sense," she says in the Vogue interview. "Skims is very body-oriented—we do swimwear, loungewear, shapewear—so our next evolution was that we really wanted to do activewear." And when asked about her dream brand partner, Kim gushes about Nike's "legacy, innovation, and athlete insights—it was the perfect thing to mix with Skims, and our dedication to the female form."
But Kim's not just talking the talk – she's also walking the walk. The law student and reality TV star has always been open about her love of exercise, crediting it as her "therapy." In fact, Kim reveals that she works out every single day, often opting for a 1.5-hour session with weights, stretching, and cardio. And don't even get her started on Pilates – the star confesses to relying on her Pilates leggings to keep her back issues at bay.
Despite her impressive fitness regime, Kim admits to being a bit of a "workout person" who can't resist checking her phone mid-sweat session. Her trainer, we're sure, is less than thrilled about this habit. But Kim's not one to apologize – after all, as she so succinctly puts it, "I'm the kind of annoying workout person where I check my phone throughout the workout, though, and respond to people."
And what about the one fitness routine that left Kim snoozing? Hot yoga, it seems, is not her cup of tea. "Honestly, I know I should get into hot yoga, but I did it once and I fell asleep," she confesses with a laugh. "Just with the mood, and you lay down and close your eyes. I can fall asleep anywhere, so put me in the position to fall asleep, and I will."
As for her role in designing NikeSkims, Kim is hands-on from start to finish. "I always have these little cellulite tests that I do in my fittings—certain requirements that I have in my head, like how a fabric has to have a certain amount of thickness, to really hold and snatch everything in place," she reveals. And on the issue of comfort, Kim is adamant – her activewear should be "nothing annoying or frustrating to put on."
But what's truly fascinating about this collection is its potential for endless mixing-and-matching possibilities. With over 10,000 different combinations possible using just a handful of key pieces, Kim's vision for NikeSkims is one that encourages experimentation and self-expression.
As she sees it, the perfect wardrobe should be curated, not cluttered – "if you have all the right pieces in your closet, you don't really need a stylist to put it together for you—they'll just always work." And with this collection, Kim's on a mission to prove that fashion and functionality can coexist beautifully.
So what's next for NikeSkims? Kim is clear about her vision: "We just wanted to make clothes that make you feel really good about yourself. We've really wanted to get into Skims sport, it was a really important next step for me... We wanted to form a whole new brand together to make sure that it was a lasting relationship, and that we both had equal shares in the innovation and development of the product."
And on the issue of her partnership with Nike? Kim's response is unequivocal: "When you do a collab, it's so much fun, but I really wanted this to be a forever thing. Something that we can grow and evolve together." As for her hopes for the brand's global reach? "I also want people to feel the NikeSkims brand all over the world," she says with conviction. And on that note, Kim Kardashian West takes her place as one of the fashion industry's most influential figures – watch this space!