Joshua Goldman
Joshua Goldman
min read · September 4, 2025 · Sports

Kelce Brothers' Beer Brand Soars to $200M in Just One Year!

Travis and Jason Kelce's new beer brand has reportedly commanded a $200million valuation

Kelce Brothers' Beer Empire Booms: $200 Million Valuation and a Whole Lot of Drama

In a shocking turn of events, the NFL superstar brothers Travis and Jason Kelce have just hit the jackpot with their new beer brand, Garage Beer! Just over a year after investing in the fast-growing light beer company, the Kelces' business venture has reportedly commanded an astonishing $200 million valuation in its first round of fundraising. And, as if that's not enough, they're also getting hitched - Travis proposed to his long-time girlfriend Taylor Swift just last month!

The drama began when the Kelce brothers joined forces with Garage Beer, owned by Braxton Brewing Corporation in Kentucky, back in June 2024. The dynamic duo quickly became the largest investors and took on significant roles as owners and operators of the business. And, boy, did they make their presence known! With their combined social media following of millions, they promoted Garage Beer to their devoted fans like never before.

The legendary NFL brothers became Garage Beer's largest investors just over a year ago

But here's where things get really juicy - according to insiders, the Kelces have been taking a hands-on approach with Garage Beer, influencing product launches and advertisements like it was nobody's business. And it seems like their efforts are paying off big time! The company is reportedly on track for revenue between $60 million and $70 million this year, which is an astronomical increase from less than $20 million in 2024.

The Power Couple

Travis and Jason have become the faces of Garage Beer since joining forces with the brand. And it's not hard to see why - their enthusiasm and dedication are contagious! In fact, even Chief Executive Andy Sauer has praised the brothers' commitment, saying that they're "two people with the same vision and belief in beer, jumping into it."

They have become faces of the brand ever since, helping it generate almost $70m in revenue

But what really sets the Kelce brothers apart is their unique bond. The two have been partners in business and life for years now, and their relationship is truly one-of-a-kind. And don't even get us started on Travis's whirlwind romance with Taylor Swift - the singer-songwriter has been a huge supporter of Garage Beer from day one.

Taylor Swift: A Forever Fan

Speaking of which, it seems like Taylor will be cheering on her fiancé Travis at his upcoming NFL game in Sao Paulo. Although she won't be traveling south to watch him take on the Los Angeles Chargers, insiders claim that she'll be a regular fixture at Arrowhead Stadium throughout the season.

Kelce recently broke the internet when he got down on one knee to propose to Taylor Swift

As for the proposal, we've got all the deets! Travis popped the question with a romantic gesture that left Swifties around the world swooning. And in a recent interview, he gushed about his fiancée, saying it's been "really fun telling everybody who I'm going to be spending the rest of my life with."

The Future is Bright

With their combined business acumen and charisma, there's no doubt that Travis and Jason will continue to make waves in the world of beer and beyond. And as for Garage Beer, it looks like it's here to stay - with a valuation of $200 million and counting!

As Andy Sauer so aptly put it, "It’s an always-on relationship. It’s two people with the same vision and belief in beer, jumping into it." The future is indeed bright for this power couple, and we can't wait to see what's next!