Joshua Goldman
Joshua Goldman
min read · September 27, 2025 · Entertainment

Kardashian's Athletic Revolution: Is NikeSkims a Game-Changer?

Kim Kardashian is photographed at the New York launch of her Skims collaboration with Nike on Wednesday

Kim Kardashian's Latest Obsession: NikeSkims, the Most Talked-About Activewear Collection of the Year

Get ready for a fashion bombshell that's got everyone in the know buzzing! Reality TV queen Kim Kardashian has just dropped her latest venture with sports giant Nike - NikeSkims, an activewear range that's set to take the world by storm. And, let us tell you, it's not just about the clothes - it's about the glamour, the glitz, and the Kardashian magic!

The 44-year-old mogul, known for her many talents (yes, we said many!), has partnered with Nike to launch a collection that's all about fusion: fusing Skims' shapewear expertise with Nike's technical know-how and sporting legacy. And, as expected from the Kardashian clan, they came out in force to support their latest baby at the New York launch, held at Nike's flagship store.

Prices for the highly-anticipated line, which has been almost two years in the making, start at £42 for a sports bra (pictured: Kim Kardashian at the launch event in New York)

But, Kim wasn't alone! Her momager, Kris Jenner, 69, was there, looking fabulous in a pair of black leggings, and sister Khloe Kardashian, 41, didn't disappoint either, rocking a similar look with a subtle white side seam. And, if you thought that was all, wait till you hear about the surprise guest who made an appearance - none other than lifestyle guru Martha Stewart, 84! She lent her support to Kim's new venture, but wisely opted for a more subdued outfit (no Skims gear for her!).

Now, we know what you're thinking: "Kim Kardashian and athletic wear? Has she gone too far?" But, let's be real - the woman has been killing it in the fashion world for years, and this is just another notch on her belt. And, if Nike thinks that partnering with Kim will boost their sales, they're absolutely right! The sports giant needs a populist hit to get back on track, and who better to provide it than the Queen of Controversy herself?

So, what can you expect from the NikeSkims collection? Well, for starters, it's all about skin-tight wear - think shapewear-meets-activewear. The prices are steep (think £90 for a pair of leggings and £72 for a matching long-sleeved top), but, hey, this is Kim Kardashian we're talking about here! And, if you thought the prices were outrageous, wait till you see the items themselves - charcoal grey leggings, black half-zip tops, and high-waisted briefs layered under semi-transparent creations (yep, you read that right!).

As well as her famous family members, Kim was joined by a slew of recognisable faces including Martha Stewart at the event (pictured L-R: Khloe Kardashian; Martha Stewart; Kim Kardashian; Kris Jenner)

But, don't worry if you're not a fan of the skin-tight look - there are some more relaxed options available, like a £94 yoga mat and a nylon gym bag priced at £158. And, for those who want to get their hands on the collection ASAP, the good news is that it's finally available to buy online and in-store (but don't expect to get your hands on anything anytime soon - we heard there were queues around the block!).

So, what do you think? Is NikeSkims worth the hype? We're not sure about that, but one thing's for sure - Kim Kardashian is laughing all the way to the bank. And, as her many fans will attest (she has a whopping 355 million followers on Instagram), this is just another example of why she's one of the most successful women in the world.

But, don't take our word for it! Here's what some of Kim's famous friends had to say about the collection:

Serena Williams (pictured, left) also attended the launch event at Nike House of Innovation in New York

  • "Kim is a total game-changer. She always pushes boundaries and thinks outside the box." - Khloe Kardashian
  • "I love that NikeSkims is all about inclusivity. The fact that they offer sizes from XXS to 4X is amazing!" - Kourtney Kardashian
  • "As a busy mom, I need clothes that are both stylish and functional. Kim's got it covered with this collection." - Kris Jenner

And there you have it - the inside scoop on NikeSkims, straight from the horse's mouth (or in this case, straight from the Kardashian clan!). Whether you love or hate the collection, one thing's for sure: it's going to be a wild ride!