Joshua Goldman
Joshua Goldman
min read · July 11, 2025 · Entertainment

Justin Bieber Unveils 'Swag': A Glimpse into His Latest Album and Personal Life!

Justin Bieber set the music world on fire on Thursday with news that he would be releasing his seventh studio album later that night. His new LP Swag dropped at midnight ET/9 p.m. PT

Justin Bieber Sets Music World Ablaze with Highly Anticipated Album Drop!

The wait is finally over, folks! Justin Bieber has sent shockwaves through the music industry by announcing that his seventh studio album, Swag, will be dropping at midnight ET/9 p.m. PT tonight!

In a move that's left fans going wild, the 31-year-old pop sensation dropped the bombshell news on social media, accompanied by a slew of cryptic lyrics and visuals that have left everyone guessing.

The cover featured a stark black background with 'SWAG' written in the center in capital letters

But what's got everyone talking is the album's lead single, Walking Away - a track that seems to allude to his reported marriage problems with wife Hailey Bieber, 28. The lyrics are said to be about his desire to leave the drama behind and focus on their love for each other.

One song title that has piqued interest is Therapy Session, which features Justin and comedian Druski in a hilarious skit that appears to defend his mental health against fans who claim he's "f*in' losin' his mind." Could this be a hint at the ups and downs he's faced in recent months?

Justin also shared some saucy promotional images featuring himself, Hailey, and their adorable 10-month-old son Jack Blues - leaving fans wondering if these snaps are part of the album artwork.

As Bieber quickly publicized the album, he and his wife Hailey shared numerous moody photographs of the two and their son Jack Blues that appeared to have been shot for the album

The tracklist is packed with potential hits, including All I Can Take, Daisies, Yukon, Go Baby, Things You Do, Butterflies, Way It Is, First Place, Soulful, and more! But what's missing from the billboards? That's right - number 16, Standing On Business - a skit featuring audio from Justin's infamous confrontation with paparazzi last month. "It's not clocking to you that I'm standing on business, is it?" he quipped.

Meanwhile, Hailey has been spotted posting cryptic messages about their marriage, leading fans to speculate about the state of their relationship. One fan wrote, "I want everyone who said Justin and Hailey gonna divorce to listen right here cause he ain't walking away." Ah, love is in the air (or not)!

Bieber's new album marks a major comeback after his 2021 gospel-influenced EP Freedom. But will it be enough to win back fans who felt Justice was a bit of a letdown?

The 31-year-old hitmaker left fans plenty to chew on with newly released songs featuring cryptic lyrics, including Walking Away, which seems to allude to his reported marriage problems with his wife Hailey Bieber, 28

And speaking of comebacks, Justin's fashion brand Skylrk made waves with an unexpected drop on its website. Fans are going wild for the $160 hoodies and pastel tank tops - but don't worry if you can't get your hands on them just yet; they're already selling out!

So what's next? Will Justin Bieber be dropping more surprises or keeping us guessing until Swag hits shelves?

Follow The Scholarly Note for all the latest celebrity news, updates, and juicy gossip!

Justin and Hailey have been engulfed in rumors of marital strife in recent months, but the photos tried to paint a portrait of a loving couple starting a family

Justin's song Walking Away featured lyrics that appeared to allude to his marriage to Hailey and their recent highly publicized struggles

One fan wrote on X, 'I want everyone who said Justin and Hailey gonna divorce to listen right here cause he ain't walking away'

'Justin Love Hailely... liKe that's his TRUE LOVE!!!' another fan gushed in response to the album

One fan was particularly moved by Walking Away and said Hailey was 'Justin Bieber's muse'

But some fans didn't buy the more romantic tunes, with one suggesting that his songs that appeared to be inspired by Hailey felt 'so forced' compared to earlier pop songs that fans believed were inspired by his ex-girlfriend Selena Gomez

The singer launched multiple billboards around the globe on Thursday that appeared to promote the album. Some of the promotional images included what looked like a track listing for the LP, though it wasn't certain if they reflected the final track order

The apparent song titles for Swag include All I Can Take, Daisies, Yukon, Go Baby, Things You Do, Butterflies, Way It Is, First Place, Soulful, Walking Away, Glory Voice Memo, Devotion, Dadz Love, Therapy Session, Sweet Spot, 405, Swag, Zuma House, Too Long and Forgiveness

Some songs had seemingly autobiographical titles, like Dadz Love, which could refer to Justin becoming a father last year. The song was also a clue to how long Bieber had been sitting on the material, as one fan clocked it as the tune soundtracking their pregnancy announcement

Bieber didn't clarify in advance which image was meant to be his album cover, though a simple black box with 'SWAG' was the final image

Bieber used his highly anticipated album drop to help promote another business, his new fashion project Skylrk. The clothing brand announced a surprise drop on its website, and several of the 20 items had already sold out by Thursday evening

He had reportedly been nearing completion of an album way back in May 2022. It's unclear if the album being released as Swag is the same project he was working on back then, or if it represents primarily new material