Joshua Goldman
Joshua Goldman
min read · August 10, 2025 · Entertainment

Jamie Dornan Dips Into Style: Diet Coke's New Campaign Hits Waves

Jamie Dornan put his sculpted physique on full display as he stripped down for Diet Coke's sizzling new 'This Is My Taste' campaign, launched on Sunday

SIZZLING SCANDAL: Jamie Dornan Bares All for Diet Coke's Sizzling New Campaign

Get ready for a jaw-dropping moment as the dashing Fifty Shades of Grey star, Jamie Dornan, strips down to his birthday suit in the latest campaign for Diet Coke. The 43-year-old hunk has been unveiled as the new face of the brand, and we can't help but swoon over his chiseled physique.

In a cheeky advert that's set to leave fans breathless, Jamie flaunts his toned torso in a pair of silver swimming trunks as he sips on an ice-cold can of Diet Coke. But this is no ordinary ad – Jamie takes the plunge (pun intended) by diving into open water, revealing the many ways people can enjoy an eight-minute break to explore and express their unique tastes.

The actor, 43, flaunted his toned torso in a pair of silver swimming trunks as he emerged from the water before sipping from an ice-cold can of Diet Coke

The campaign, dubbed "This Is My Taste," encourages fans to proudly take ownership of their personal interests and own their Diet Coke moment. And who better to champion this message than Jamie himself? The Irish actor has been a long-time fan of cold-water swimming and is now using his platform to inspire others to boldly express themselves.

But what makes Jamie the perfect fit for the campaign, you ask? According to Tara Byrnes, Diet Coke's GB&I Senior Brand Manager, "Jamie's authentic passion for cold-water swimming makes him the ultimate ambassador for our brand. He inspires others to be their true selves and we're excited to have him on board."

And if that weren't enough, Jamie is also sharing some juicy details about his personal life in an exclusive interview with The Scholarly Note. His wife, Amelia Warner – a musician and mother of three – gushes about her husband's down-to-earth nature, saying, "I think anyone who meets him thinks he's humble. He's just very funny, down-to-earth, and a great guy."

In the cheeky new advert, Jamie revealed that the average Diet Coke break lasts eight minutes, which is 'eight minutes back for embracing our unique tastes'

But don't get too comfortable, folks! Jamie's not one to shy away from sharing some saucy details about his love life either. During a recent chat with Nick Grimshaw at a Diet Coke event, the actor hinted at a cheeky response when asked about his "optimum Diet Coke moment." With a sly grin, he said, "Or in the morning after a sport," leaving fans to wonder what exactly that entails.

It seems Jamie's wife Amelia is also a fan of the brand's latest campaign. Speaking exclusively with The Scholarly Note, she revealed her family's love for cold-water swimming and how they're always on the lookout for new ways to stay active together. "We love trying out new sports as a family," she says. "And Jamie's passion for cold-water swimming is something we all share."

As part of the launch, Diet Coke is inviting fans to design their own virtual can that reflects their personal style via the brand's app. Think of it as a digital playground where you can unleash your creativity and showcase your unique taste.

The new Diet Coke campaign comes after Jamie's wife Amelia Warner gave a rare insight into the couple's private family life together (both pictured 2022)

So what are you waiting for? Dive into the world of Diet Coke and join Jamie on his sizzling new campaign – "This Is My Taste." With its bold message, cheeky humor, and scorching hot visuals, this is one brand that's sure to leave a lasting impression.

The Details:

  • Jamie Dornan stars in Diet Coke's latest campaign, "This Is My Taste."
  • The campaign encourages fans to proudly take ownership of their personal interests and own their Diet Coke moment.
  • Diet Coke invites fans to design their own virtual can via the brand's app.
  • Amelia Warner gushes about her husband's down-to-earth nature and how they're always on the lookout for new ways to stay active together as a family.

The 50 Shades of Grey star and the musician, 43, have been married since 2013 and are parents to daughters Dulcie, 11, Elva, nine and five-year-old Alberta

The Scandal:

  • Jamie Dornan hints at a cheeky response when asked about his "optimum Diet Coke moment" during a recent chat with Nick Grimshaw.
  • The Fifty Shades of Grey star's love life is put under the spotlight, leaving fans to wonder what exactly he means by "in the morning after a sport."

The Gossip:

  • Amelia Warner reveals her family's love for cold-water swimming and how they're always on the lookout for new ways to stay active together.
  • Jamie Dornan's passion for cold-water swimming is something his wife and kids share, making them the perfect advocates for Diet Coke's latest campaign.