Inside Trump's Aides: The Unspoken Social Media Strategy of Glamour and Power

The Glamorous Gaggle: Trump's Aides Turn Instagram into a Window into Their Private Lives

In a shocking display of social media savvy, President Donald Trump's entourage has turned their personal Instagram accounts into a veritable treasure trove of behind-the-scenes peeks into the lives of those closest to him. And, as we'll explore in this exclusive exposé, it appears that these aides are carefully curating an image that is both polished and calculated – with the President himself at the helm.

At the center of this Instagram universe is Karoline Leavitt, 28, Trump's Press Secretary, who has taken to sharing adorable photos of her one-year-old son Nico, as well as sweet snapshots of life with her husband Nicholas Riccio – a whopping 32 years her senior. But it's not just Karoline who's giving the public an intimate look into her personal life; Lara Trump, the President's daughter-in-law, has also taken to vlogging on Instagram, chronicling a typical day in the White House.

But what's truly fascinating is that these women – along with Margo Martin, Special Assistant and Communications Advisor to Trump, and United States Secretary of Homeland Security Kristi Noem, 53, among others – are all adhering to an unspoken social media rulebook. As Baruch Labunski, CEO of digital marketing agency Rank Secure, notes: "Anything any of Trump's people share online is strategic."

Labunski believes that the President has handpicked his team members for their skill in manipulating the press and curating a carefully crafted image – one that showcases their family life, hobbies, and passions outside of work. And it appears to be working; according to Labunski, the Trump administration wants to "make the most of media interest" – particularly when it comes to women leaders.

One woman who seems to be exceling at this game is Lara Trump, 42. With her regular vlog-style videos and carefully curated glimpses into family life, she's positioning herself as a potential future player in politics. But what's truly striking is the level of engagement she receives – often with followers enthusiastically commenting on her posts.

So, just what makes these women tick? According to Ryan McCormick, Managing Partner at Goldman McCormick PR, each of Trump's aides is "careful to only present positive information" on social media – both in their personal lives and when it comes to their roles in The White House. And it seems that they're taking cues from the President himself; as Labunski notes: "The president loves this level of sharing online... He tweets memes at 2am just to keep the media occupied and trolls them relentlessly."

But there's another element at play here, according to Labunski – one that suggests women leaders may be subject to an added layer of scrutiny. "Women leaders can sometimes carry an extra burden," he notes – particularly when they're in high positions of power or perceived as being part of a male-dominated administration.

However, it's clear that the Trump team is keenly aware of this dynamic and has taken steps to capitalize on media interest in their personal lives. And with Instagram providing them a platform to bypass traditional media and engage directly with their followers, it seems they're succeeding in their mission.

One thing that's immediately apparent when perusing the social media accounts of these women is the level of polish and professionalism that goes into each post. According to McCormick, "The quality of the visuals (most are HD) is extremely high – well-lit and carrying an upbeat tone... This is the vibe of the Trump Presidency."

But what's truly striking is the consistency in their style; as McCormick notes: "They all seem to be wearing a similar aesthetic – preppy, polished, and put-together." And it appears that this uniformity isn't limited to just their fashion choices. In fact, recent reports have suggested that these women are all following an unspoken dress code, with Veronica Beard, Maje, Sandro, and Zara being favorite designers among the team.

As we take a closer look at the Instagram accounts of Trump's aides, one thing becomes clear: they're using social media to humanize themselves – and, by extension, their boss. And while it may seem like a clever PR move, it's also a testament to the power of social media in shaping our perceptions of those in power.

So, what does this mean for the President himself? Clearly, he's a fan of his team members' social media antics – and is no doubt thrilled that they're helping to promote an image of his administration as happy, healthy, and put-together. But as we've seen time and again with Trump, appearances can be deceiving...