Inside the Turnkey Trend: How Kim Kardashian and Jeff Bezos are Redefining Luxury Living
The Secret World of Luxury Real Estate: What the Super-Wealthy Want (and Don't Want) from Their Dream Homes
In the rarefied world of luxury real estate, it's not just about throwing money at a beautiful property. No, no - for the super-rich, it's all about getting exactly what they want, when they want it. And according to celebrity home stager and interior designer Cheryl Eisen, that means a fully furnished, turnkey home that's ready to move in on day one.
Eisen, whose clients include A-listers like Kim Kardashian, Robert De Niro, Daniel Craig, and Jeff Bezos, has been in the business long enough to know what the wealthy really crave. And it's not just about grand architecture or prime locations (although those are nice too). No, what the super-rich want is a home that feels calm, tranquil, and inviting - without breaking the bank.
"It's all about strategy," Eisen explains to TheScholarlyNote.com. "Great staging isn't just about aesthetics; it gives buyers clarity and delivers maximum returns for sellers." And judging by her impressive track record of selling homes in record time (a whopping 82% faster than the average in New York, no less!), it's clear that her approach is working like a charm.
So what does this mean for the average homeowner? Well, for one thing, it means that when it comes to luxury real estate, anything less than perfect just won't cut it. Whether you're buying a second home or an investment property, Eisen's advice is simple: why bother with the hassle and expense of furnishing a new space when you can buy it fully furnished and ready to go?
It's a philosophy that has clearly resonated with her celebrity clients - take Jeff Bezos, for example. When he wasn't busy changing the world or buying out entire cities (okay, maybe not that last one), he was busy snapping up one of Eisen's turnkey homes in Miami. And we're pretty sure it didn't hurt that his new pad came fully stocked with designer furniture and decor.
Of course, when you're dealing with a clientele as high-profile as Eisen's, things can get interesting. Take Bethenny Frankel, the former Real Housewife of New York, who recently asked Eisen to install a zipline in her backyard (because, why not?). Or Chrissy Teigen and John Legend, who hired Eisen to redo their Los Angeles residence - because when you're a celebrity couple, every detail counts.
But despite the occasional outrageous request, Eisen's turnkey formula remains the same: simple, neutral tones; layered textures; and an emphasis on showcasing beautiful architecture. And judging by her impressive portfolio (which includes everything from $100 million penthouses in Manhattan to waterfront palaces on Miami's billionaire's row), it seems like her approach is winning over even the most discerning clients.
So what does this mean for you, dear reader? Well, if you're in the market for a luxury home - or just want to live vicariously through the super-rich - take heed of Eisen's advice: when it comes to turnkey homes, simplicity and elegance are key. And who knows? You might just find yourself on the receiving end of a beautifully staged, fully furnished dream home that's ready to move in on day one.
