Joshua Goldman
Joshua Goldman
min read · September 17, 2025 · Entertainment

HGTV Star Sparks Controversy: Execs 'Groan' Over Political Comments

HGTV star Erin Napier (with her husband Ben) was accused of 'refusing' to celebrate Charlie Kirk's assassination by her Instagram followers

HGTV Star Erin Napier's Shocking Social Media Feud: A War of Words Over Conservative Activist Charlie Kirk's Assassination

The small screen's most beloved faces are often sheltered from controversy, but HGTV's own Erin Napier is making headlines for all the wrong reasons. The star of Home Town, known for her charming on-screen presence and beautiful Southern style, has found herself at the center of a heated social media storm after taking to Instagram to express her thoughts on the assassination of conservative activist Charlie Kirk.

Kirk, 31, was tragically shot in Utah just last week during an outdoor debate, sending shockwaves across the nation. Hours later, Erin Napier took to her two million-strong Instagram following to share a pointed message that sparked fury among her fans and left her network executives cringing in discomfort.

The Daily Mail can reveal that HGTV bosses 'cringed' at the comments over the conservative activist's slaying

"Only the Demonized Celebrate Death"

In a bold move that has been met with both praise and outrage, Napier wrote: "Only the demonized celebrate death." The comment was a clear nod to her own views on Kirk's assassination, but it quickly ignited a firestorm of debate among her fans. Some accused Napier of refusing to acknowledge the tragic loss of life, while others commended her for standing firm in her convictions.

However, not everyone within HGTV's inner circle is pleased with Napier's outspokenness. Sources close to the network have revealed that senior executives were "cringing" and "groaning" at Napier's social media comments, which they see as a departure from the channel's traditionally neutral stance on hot-button issues.

Kirk, 31, died after being shot in the neck a rally at Utah Valley University event on September 10

A Network in Crisis Mode

"We give a lot of leeway to our on-air talent because we believe they should be able to express their opinions," an executive told The Scholarly Note. "However, this is not what the network wants to happen. We want to welcome all viewers, regardless of their political views."

The controversy has sent shockwaves through HGTV's headquarters, with some questioning whether Napier's outspokenness will ultimately affect her show's ratings or even lead to her being dropped from the network.

Kirk's wife Erika called him 'the perfect husband' after his death

A Feud that Won't Quit

Napier's drama only escalated when she took to Instagram once again to address the hostile responses from her fans. "I am revolted by some of the comments in my DMs," she wrote, before urging followers to unfollow her if they couldn't handle her opinions.

But Napier wasn't done yet. She followed up with a fiery post that included screenshots of specific messages from outraged followers, accusing them of being "murder celebrants." One message from a self-identified psychiatrist sparked outrage when the user claimed that Kirk died for his convictions and compared him to Martin Luther King Jr.

Napier's response was swift and scathing: "You know nothing about why I am homeschooling my children, you sick goblin."

HGTV Treads Carefully

As the drama unfolds, HGTV executives are left with a delicate balancing act. They want to support their star talent but also maintain the network's reputation for being inclusive and welcoming to all viewers.

"Having one of our biggest stars call a viewer a 'sick goblin' in a public forum is something we're really trying to avoid," an executive revealed. "It will alienate our audience, and that's not what we want."

The question on everyone's mind now is: what's next for Erin Napier? Will her outspokenness lead to a bigger backlash, or will she emerge from this controversy stronger than ever? Only time will tell.

Erin Napier's Rise to Fame

For those who may be unfamiliar with the HGTV star, let us take a brief look at her journey to fame. Alongside her husband Ben, Erin has built a small-town renovation empire in Mississippi that has captivated audiences nationwide. Her show Home Town has become a staple on the network, showcasing their charming transformations of dilapidated homes.

But what makes Erin Napier so endearing to fans? It's not just her impeccable style or her Southern charm; it's also her unapologetic honesty and strong convictions that have earned her a devoted following.

A Network at Crossroads

As HGTV navigates the treacherous waters of social media controversy, one thing is clear: they need to tread carefully. Erin Napier may be their biggest star, but she's not immune to the consequences of her actions.

Will this latest scandal mark the beginning of a new era for HGTV? One that prioritizes politics over perfectly polished renovations? Only time will tell, but one thing is certain – we'll be watching with bated breath.