Joshua Goldman
Joshua Goldman
min read · August 26, 2025 · Entertainment

Harry Styles' £12 Million Secret: Sex Toys, Scents, and a Sizzling Romance

Harry Styles is earning an eye-watering £12million a year through his perfume, clothing and sex toys brand, Daily Mail can reveal

HARRY STYLES' SECRET WEALTH: SINGER RAKES IN £12MILLION A YEAR FROM PERFUME, CLOTHING AND SEX TOYS BRAND

The global sensation that is Harry Styles is making waves not just with his music, but also with his lucrative business ventures. According to a recent report by thescholarlynote.com, the 31-year-old singer has been raking in an astonishing £12million a year from his fragrance and clothing line, Pleasing.

But that's not all - Harry's other business deals are also pulling in the big bucks. His music catalogue is earning him around £2million per annum, while endorsement deals with top brands like Gucci, Apple, and Pepsi have added another £4.6million to his coffers.

Harry's range of racy products seems to be going down well, as his £68 vibrators and £25 bottles of lube are currently sold out

The real kicker, though, is that the majority of Harry's income from Pleasing comes from abroad, with a staggering 97% of sales coming from devoted fans outside the UK. It seems Harry's global fanbase has no qualms about splurging on his racy products - after all, who needs a £68 vibrator or a £25 bottle of lube when you can just buy them in bulk and ship them to your doorstep?

But it looks like Harry is doing more than just making money with Pleasing. Sources close to the singer have revealed that he's been using his business ventures as a way to fund his latest passion project: romance.

Spotted getting cozy with Hollywood actress Zoe Kravitz, 36, at a London restaurant last week, Harry and Zoe seem to be in the early stages of a whirlwind romance. But insiders claim they've actually been together for almost a week longer than that - in fact, they were seen snogging like teenagers at Rita's Bistro in Soho on Tuesday.

Cash from Harry's Pleasing brand – which also sells £135 bottles of scent and £255 hoodies – has been through the roof

"Harry and Zoe were tucked away in a corner and seemed really into each other," a source revealed to thescholarlynote.com. "They make a gorgeous couple - I'm sure we'll be seeing more of them together soon!"

But it looks like Harry might have some competition for Zoe's affections, thanks to her Caught Stealing co-star Austin Butler. The two actors were seen getting flirty at a Paris bar this week, and insiders claim their chemistry is undeniable.

"There's definitely something going on between them," an insider revealed to thescholarlynote.com. "They're loving spending time together promoting the movie - who knows what might happen?"

It came as it was also revealed that Harry is in the early stages of a romance with actress Zoe Kravitz, after they were seen 'kissing' days after their sighting in Rome

As for Harry and Zoe's budding romance, it seems they're not afraid to show off their affection in public. The pair were spotted enjoying a romantic stroll in Italy on Sunday, walking arm-in-arm through the picturesque streets.

It looks like 2024 is shaping up to be a year of love and luxury for Harry Styles - but with Pleasing still selling out products left and right, it's clear he's got his priorities straight. After all, as any business-savvy entrepreneur will tell you: romance sells.

HARRY'S BUSINESS EMPIRE: BY THE NUMBERS

  • £12million: Harry's annual income from Pleasing
  • £2million: Harry's annual income from music catalogue
  • £4.6million: Harry's annual income from endorsement deals
  • £857,998: Harry's royalties from Pleasing in 2023
  • £1.5million: Harry's recording income in 2023
  • £229,633: The amount of cash that came from UK fans in 2023

HARRY AND ZOE'S ROMANCE: A TIMELINE

  • Tuesday, [date]: Harry and Zoe spotted snogging at Rita's Bistro in Soho
  • Last week: Harry and Zoe seen together at a London restaurant
  • Sunday: Harry and Zoe enjoyed a romantic stroll in Italy
  • This week: Austin Butler and Zoe spotted getting flirty at a Paris bar