Joshua Goldman
Joshua Goldman
min read · September 3, 2025 · Entertainment

Hailey Bieber Sizzles in NYC: Global Face of DKNY

Hailey Baldwin Bieber celebrated landing a major new fashion campaign with dinner at Tuscan restaurant I Sodi in Manhattan's West Village on Tuesday

SCANDALOUS CELEBRITY SPOTTED: Hailey Bieber's Sizzling Hot Campaign Launch

Tinseltown's golden girl, Hailey Baldwin Bieber, sizzled in a revealing outfit as she celebrated landing a major new fashion campaign at Manhattan's trendy Tuscan restaurant, I Sodi. The 28-year-old Rhode founder flaunted her enviable physique in a daring ensemble that left onlookers gagging.

Hailey, who has been making headlines with her husband Justin Bieber's recent controversies, seemed to be sending a message with her bold fashion choice. The beauty donned tiny black mesh shorts, a matching baggy leather jacket over a white T-shirt, and black peep-toe heels that showcased her toned legs. Her long, dark hair was styled in a sleek middle-parted bun, and she wore oversized sunglasses at night – because, why not?

The 28-year-old Rhode founder flaunted her toned, bronzed legs in tiny black mesh shorts

But what really caught our attention was the telltale smudge of lipstick on Hailey's upper lip. It seems the beauty mogul had accidentally smeared one of her signature $20 'Peptide Lip Tints' all over her mouth. Oops! However, it only added to her effortless charm and seemed to be a deliberate attempt to make her look more relatable.

The Arizona-born beauty has been making waves in the fashion world since selling her skincare/cosmetics company for a whopping $1 billion to e.l.f Cosmetics last May. She will continue to work with the brand as chief creative officer and head of innovation – talk about a sweet deal!

On Tuesday, Hailey was officially announced as the global face of DKNY, taking over from previous ambassadors like Kate Moss and Gisele Bündchen. The 28-year-old beauty modeled the Donna Karan-founded label's new fall collection, including a chic jean jacket and matching wide-leg jeans that screamed 'New York City style.' But what's got everyone talking is the campaign's eerie resemblance to Sydney Sweeney's American Eagle ads, which were accused of pushing Nazi-like eugenics as aspirational.

Hailey wore sunglasses at night and scraped her brunette bob into a middle-parted bun

When asked about her collaboration with DKNY, Hailey gushed: "DKNY channels everything I love about New York: it's energized, unique and full of inspiration. There is a balance of structure and ease that makes everything so wearable." She went on to explain how the collection fits into her everyday life – effortless, versatile, and understated.

Hailey was joined by her bearded bodyguard and fellow IMG Model Camila Morrone, who's been making waves in Hollywood with her role in The Bling Ring. Camila's boyfriend, Cole Bennett, who directed Justin Bieber's music videos for Yukon and Honest, also made an appearance at the gathering.

But what really got our hearts racing was the PDA between Hailey and Justin Bieber at a basketball tournament in LA last Thursday. It seems the married couple of six years can't keep their hands off each other! On August 22, they celebrated their adorable son Jack Blues Bieber's first birthday with a camp-themed party that left fans swooning.

Bieber had accidentally smeared one of her signature $20 'Peptide Lip Tints' all over her upper lip but, otherwise, her complexion was flawless and eyebrows brushed

Hailey took to Instagram to gush about her little boy: "1 year of you my beautiful boy. Happy 1st Birthday Jack Blues, you are joy personified." We couldn't agree more! The couple has been making headlines with their on/off romance since they rekindled their relationship in 2018.

But what's got everyone talking is Justin's recent behavior – his insensitive Mother's Day posts and the nepo baby drama surrounding Stephen Baldwin's first solo American Vogue cover. Maybe Hailey's new campaign is an attempt to distract from her husband's controversies?

In related news, Justin's athleisure clothing company SKYLRK launched last month, but let's be real – who needs athleisure wear when you have a wife like Hailey Bieber looking this stunning in DKNY?

Last May, the Arizona-born beauty sold her skincare/cosmetics company for $1B to e.l.f Cosmetics, and she will remain with the company as chief creative officer and head of innovation

On Tuesday, Hailey was officially announced as the global face of DKNY and she modeled the Donna Karan-founded label's new fall collection including a jean jacket and matching wide-leg jean

The campaign was reminiscent of Sydney Sweeney's controversial American Eagle campaign, which was accused of pushing Nazi-like eugenics as aspirational but flourished anyway

Bieber told People on Tuesday: 'DKNY channels everything I love about New York: it's energized, unique and full of inspiration. There is a balance of structure and ease that makes everything so wearable'

Joining the homeschooled millennial on Bleecker Street Tuesday was her bearded bodyguard

Hailey third-wheeled it with fellow IMG Model Camila Morrone and her boyfriend since July 2024 - Cole Bennett - who directed her husband Justin Bieber's music videos for Yukon (2025) and Honest (2022)

The 28-year-old Emmy-nominated actress - who previously dated Leonardo DiCaprio 2018-2022 - was wearing a white lace top with a matching midi-skirt and beige ballet flats

Camila was celebrating landing the role of Ellen Olenska in Netflix's small-screen adaptation of Edith Wharton's 1920 novel, The Age of Innocence

Meanwhile, Bieber and the 31-year-old Canadian pop star packed on the PDA in LA last Thursday

On August 22, the married couple of six years celebrated the first birthday of their son Jack Blues Bieber with a camp-themed party

Hailey gushed on Instagram: '1 year of you my beautiful boy. Happy 1st Birthday Jack Blues, you are joy personified'