Hailey Bieber's Brand Under Fire: Accused of Copying Small Business Yet Again
RHODE'S LATEST SCANDAL: Did Hailey Bieber's Billion-Dollar Beauty Brand Just Cop Another Design?
In a shocking turn of events, Rhode, the beauty brand co-founded by supermodel Hailey Bieber, has landed in hot water once again! This time, it's over allegations that their team ripped off a product design from small business Cocokind.
The drama began when social media users noticed a striking resemblance between Rhode's new lipgloss-carrying waist chain and Cocokind's own design. The internet was divided - some were convinced that Rhode had blatantly copied the concept, while others thought it was just a crazy coincidence.
But as the drama unfolded, it became clear that this wasn't the first time Rhode has been accused of copying from other brands. In fact, they've been called out for allegedly stealing ideas from Selena Gomez's Rare Beauty, Summer Fridays, and even Millie Bobby Brown's Florence by Mills!
So, what's going on here? Well, sources close to the situation claim that Rhode began working on their body chain design months ago - but Cocokind had already posted a similar product concept on their Instagram page back in June! Talk about timing.
Cocokind founder and CEO Priscilla Tsai took to social media to address the controversy, revealing that they'd actually polled fans to gauge interest in the product before deciding not to move forward with it. "We don't know how many to make so we need your honest opinions!" they wrote on Instagram.
Fast-forward to July 5th, when Rhode dropped their own body chain design - and the internet was shocked! Many accused Hailey of being a "copycat" who's been stealing ideas from other brands since day one.
But here's the thing: while Hailey hasn't publicly denied or commented on the copying allegations, her brand has faced similar controversy in the past. Remember when they were sued for trademark infringement by Rhode-NYC over their name? Yeah, that didn't go well for either party!
Despite all the drama, Rhode has managed to achieve significant success under Hailey's creative direction. The brand was acquired by e.l.f. Cosmetics back in May and is set to launch at Sephora this fall.
Hailey herself has been tight-lipped about the controversy, but did release a statement announcing the partnership with e.l.f. Beauty: "I'm so excited and proud to announce that we're partnering with e.l.f. Beauty as we step into this next chapter in the world of rhode."
But let's be real - Hailey's reputation as an entrepreneur is on the line here. Will she emerge from this controversy unscathed, or will her brand's latest scandal finally catch up to her?
Stay tuned for more updates on this drama-filled saga!
TheScholarlyNote.com has reached out to Hailey Bieber, Rhode, and Cocokind for comment, but hasn't received a response at the time of publication.
