Joshua Goldman
Joshua Goldman
min read · July 28, 2025 · Entertainment

Gwyneth Paltrow's Wild Wellness Adventures: From Jade Eggs to Goat Milk Cleanses

Over the years, Gwyneth Paltrow has backed a slew of bizarre and eyebrow-raising health trends, and FEMAIL has rounded up the craziest guidance she's doled out over the years

Gwyneth Paltrow's Wellness Empire: The Good, the Bad, and the Utterly Bizarre

Gwyneth Paltrow is a woman of many talents - actress, mom, wife, and founder of her wildly popular wellness brand Goop. With a net worth estimated to be in the hundreds of millions, it's no wonder she's made headlines for some of the most out-there health "tips" and products on the market.

But behind the scenes of Paltrow's gleaming wellness empire lies a tangled web of controversy, lawsuits, and utter bewilderment. In this article, we'll delve into the juiciest bits of Goop's history - from vaginal jade eggs to coffee enemas, and everything in between.

In 2017, Paltrow began selling $66 jade and rose quartz eggs on Goop's website, which were meant to be inserted vaginally and were said to have a number of benefits to them

The Vaginal Jade Eggs That Almost Caused a Commotion

Remember those vaginal jade eggs that Paltrow began selling on Goop back in 2017? Yeah, they were supposed to balance hormones, prevent uterine prolapse, and regulate periods. Sounds too good to be true, right?

Well, it turns out that wasn't exactly the case. According to ABC News, the advertising promised a lot of benefits - but what did science say? Not much.

The California Food, Drug, and Medical Device Task Force filed a complaint in 2018 against Goop for its 'misleading claims'

In 2018, the California Food, Drug, and Medical Device Task Force filed a complaint against Goop for making "misleading claims." And just like that, Paltrow settled with them for $145,000. The jade eggs were promptly removed from the website... until they came back online years later as a tool for Kegel exercises.

The Eight-Day Goat's Milk Cleanse That Left Everyone Scratching Their Heads

In 2017, Paltrow revealed to Women's Health that she had completed an eight-day goat's milk cleanse to get rid of parasites. Yep, you read that right - goat's milk. For over a week.

In 2017, Paltrow (seen in 2021) revealed during an interview with Women's Health that she had recently completed an eight-day goat's milk cleanse in order to get parasites out of her body

Parasites, as we know, can be caused by certain foods like unpasteurized milk (per Cleveland Clinic). But let's be real, what's the likelihood that Paltrow actually had a parasitic infestation?

Canadian gynecologist Dr. Jen Gunter took to her website to pen a scathing blog post about Paltrow's claim, calling it "stupid" and "dangerous." Ouch.

The Bee Sting Therapy That'll Make You Go Hmmm

In 2016, Paltrow (seen in 2024) revealed that she had voluntarily tried a treatment called apitherapy, which she involves bee venom through an injection or even live insect bites

In 2016, Paltrow revealed that she had voluntarily tried bee sting therapy (apitherapy) to get rid of scarring. Thousands of years old, you ask? Apparently so!

According to Harper's Bazaar, the therapy is supposed to help heal your skin or old injuries due to the anti-inflammatory properties found in bee venom. Paltrow even wrote blog posts touting the treatment on Goop.

But let's not forget the Spanish woman who passed away in 2018 after developing an allergic reaction to apitherapy. Yeah, it gets real serious, folks.

Goop once sold $120 'bio-frequency healing' stickers, claiming they had the same materials as NASA spacesuits

The $120 Bio-Frequency Healing Stickers That NASA Refused

In 2017, Goop sold bio-frequency healing stickers for a whopping $120. These magical little patches were supposed to "rebalance the energy frequency in our bodies." Sounds like voodoo, doesn't it?

The brand claimed that the product was made with the same material as NASA spacesuits - but when NASA caught wind of this, they refuted claims that their spacesuits were made of any such material. Who knew?

However, when NASA caught wind of this, they were less than pleased, and refuted claims that their spacesuits were made of any such material

The At-Home Coffee Enema That'll Make You Go "Huh?"

In 2018, Goop's beauty and wellness detox guide included a $135 At-Home Coffee Enema Implant O-Rama System - recommended only for those who "knew what they were doing." Yeah, we're talking about injecting brewed coffee into your colon via the rectum.

Many claim relief from constipation as a result, but others report intestinal and liver detoxification and a boost to their immune system. Sounds like witchcraft, if you ask us!

So there you have it - the wild, wacky, and sometimes downright bizarre world of Gwyneth Paltrow's Goop. Love her or hate her, one thing is for sure: this wellness mogul knows how to make headlines.