Joshua Goldman
Joshua Goldman
min read · September 3, 2025 · Entertainment

Gallagher Brothers vs. Fashion Retailer: The Oasis Logo Showdown!

Oasis are reportedly locked in a legal battle with the online fashion retailer of the same name over their plans to trademark their logo

OASIS WAR: Liam and Noel Gallagher Locked in Bitter Battle with Fashion Retailer Over Iconic Logo

The brothers who brought us "Wonderwall" are embroiled in a very public and expensive feud with a fashion retailer of the same name, Oasis. The trademark battle has been brewing since August 2024, when the band announced their highly-anticipated reunion tour.

But what's at stake here? A whopping £540 million in potential revenue for the Gallagher brothers alone! It seems that Liam and Noel are not just fighting for their reputation as one of Britain's most beloved bands, but also for a piece of the lucrative merchandising pie.

The band's attempt at trading marking their logo has been met with objection from the fashion retailer Oasis, who has accused the pair of being 'free riders'

The fashion retailer Oasis, which launched in 1991 and had outlets on high streets across the UK before its collapse and subsequent online-only relaunch in 2020, has accused the band of "free-riding" on their reputation. In other words, they're claiming that Liam and Noel are trying to cash in on their own success by using a logo that is allegedly identical to theirs.

But sources close to the band say that's not true. "Noel and Liam aren't backing down," a insider told thescholarlynote.com. "Their teams are confident and think they will be successful. If after the period of mediation there is no resolution, the case will go to a tribunal."

The band has hired top legal firm Beck Greener, who have a reputation for winning high-profile cases (they even helped Paul O'Grady with his drag name Lilly Savage back in the day). The team is convinced that they'll come out on top, and it's not hard to see why.

According to The Sun , Liam and Noel plan to use the logo on a range of products, from toys, cosmetics to even jewellery

Since their reunion tour was announced in August 2024, Liam and Noel have been raking it in. Not just from ticket sales (which are expected to gross a staggering £400 million), but also from merchandising deals, brand partnerships, and a surge in streaming activity. In fact, marketing agency Figment estimates that the band will generate up to an estimated £540 million across the year.

"It's one of the most profitable tours in rock history," said Emma Grant, Co-Director at Figment. "The figures place the Manchester legends among the top-earning live acts of all time, rivalling the takings of U2 and Taylor Swift's stadium tours."

Branding expert Fiona Harrold agrees, saying that the tour could easily make over £500 million in direct earnings for the brothers once all revenue streams are considered. "Add long-term revenue from streams, catalogs, and media, and this becomes more than just a tour - it's a cultural and economic phenomenon," she added.

Oasis Fashion claim they 'would obtain an unfair advantage by virtue of free-riding on the reputation of the opponent's trademark, thereby potentially increasing sales of its goods'

But there's more to the story. The band will also reportedly take up to 50% of food and drink sales during their gigs, pocketing around £4 for each £8 pint sold at the venues they perform at. And with multiple shows per week across the globe, that adds up quickly.

Not to mention the lucrative brand deals they've been landing. A multi-million pound partnership with Adidas saw them release a collection of tracksuits, jerseys, and bucket hats that sold out almost instantly. Fans went wild for the collaboration, and it's clear why - who wouldn't want to wear Oasis-inspired gear?

The band has already scored merchandising and branding deals worth millions, but this battle over their logo could cost them even more. Will they emerge victorious, or will the fashion retailer Oasis be able to put a stop to their lucrative plans? Only time (and the courts) will tell.

Emma Grant, Co-Director of marketing agency Figment, told FEMAIL that the band is expected to generate up to an estimated £540 million across the year, 'fuelled by record-breaking ticket sales, merchandise, sponsorships, and a surge in streaming activity'

In the meantime, the Gallagher brothers are set to take home a fortune once the tour is done and dusted. With an estimated £50 million each in potential earnings from ticket sales alone, it's clear that this reunion tour has been worth every penny - and then some.