Joshua Goldman
Joshua Goldman
min read · August 11, 2025 · Entertainment

Fake Friends and Faked Fortune: Michael Jordan Scam Exposed

A couple from New Zealand, Thomas 'Alex' Tuira and his wife, Aroha, have admitted running a $4 million Ponzi scheme

SHOCKING SCANDAL ROCKS NEW ZEALAND: COUPLE'S $4 MILLION PONZI Scheme EXPOSED

In a jaw-dropping turn of events, a New Zealand power couple has been busted for running a brazen Ponzi scheme that swindled unsuspecting investors out of millions. Thomas "Alex" Tuira and his wife Aroha thought they were living the high life, but it turns out their lavish lifestyle was funded by a web of lies and deceit.

For seven years, Alex spun an elaborate yarn about rubbing shoulders with NBA legend Michael Jordan, motivational guru Tony Robbins, and other wealthy figures. He even went so far as to claim that his ventures were backed by Indian tycoon Sanjiv Saddy, when in reality, he had never invested a single dollar. The pair's scheme was built on false promises of high returns from projects like housing developments and a sports stadium allegedly commissioned by Jordan.

The Ponzi scheme was built on false claims of personal ties to NBA legend Michael Jordan , luring 61 investors into funding projects that never existed

But what's truly shocking is that Alex's lies went far beyond just business pitches. He projected PowerPoint presentations filled with photos of himself with Robbins, Kiyosaki, and other high-profile figures at large public seminars. "It was all just a show," said an insider. "He would talk about his 'million-dollar deals' and how he was making bank, but it was all just a facade."

The couple's investment pitch was always the same: exclusive, time-sensitive, and backed by big names. Alex would boast about his connections to influential people, claiming that they were personal mentors and investing in his ventures. But when investors asked for proof, Alex would simply say that the deals were too sensitive to disclose.

One prospective investor even received a text message from Alex promising a 50% return on investment within 16 months, along with bonuses. Another was promised a 15% return on investment within six months. But as it turns out, none of these promises were ever fulfilled.

As part of the pitch, prospective investors were courted in the Tuiras' Christchurch home, where Alex, pictured, projected PowerPoints filled with high-profile names including Michael Jordan and Tony Robbins

The Serious Fraud Office (SFO) found that the couple's company, NAIL, was effectively insolvent from 2017 onwards. Of the $4.7 million received by the Tuiras and their companies, a staggering $1.4 million went to paying off other investors. Another $500,000 was spent on travel, while $478,000 was used for personal expenses like rent and everyday living costs.

When pressed for withdrawals, Alex would offer excuses ranging from illness to "delays with clearing funds" and "legal problems." But it's clear now that the couple was using the money to fund their lavish lifestyle. They lived in a sprawling house, took expensive vacations, and even owned multiple cars.

The SFO investigation revealed that the couple's deception went far beyond just business dealings. They exploited trust within their Māori and Jehovah's Witness communities, welcoming investors into their home as friends and whānau (family). But all the while, they were secretly using their money to fund their own extravagant lifestyle.

Motivational speaker, life coach, and self-help author Tony Robbins

In a stunning turn of events, Alex pleaded guilty before his trial began last week, with Aroha following suit on Monday. Both admitted two representative counts of obtaining by deception. The couple will be sentenced in November, but it's unlikely that they'll escape punishment for their brazen scheme.

The scandal has sent shockwaves through New Zealand's business community, raising questions about how such a massive Ponzi scheme was able to go undetected for so long. "It's a wake-up call for all of us," said an industry expert. "We need to be more vigilant and do our due diligence when investing in companies or individuals."

As for the Tuiras, their reputations are in tatters. They thought they were living the high life, but it turns out their lavish lifestyle was built on a house of cards – and that card has now been pulled from under them.

Alex Tuira appeared to have an obsession with Jordan and Nike. He is pictured here at Nike World in Las Vegas in August 2014 soon after his scam began

THE SCHOLARLY NOTE EXCLUSIVE

Alex Tuira's PowerPoint presentations included photos of himself with Tony Robbins, Robert Kiyosaki, and Michael Jordan. But where did the photos come from?

According to sources close to the investigation, Alex obtained the photos at large public seminars where he met the speakers in passing. He would then use these photos to project a fake image of himself as a successful businessperson with high-profile connections.

So confident of his own investing abilities, Tuira, seen far right, even taught classes in financial literacy, pictured here in September 2014

THE TUHIRAS' PONZI SCHEME

Here's a breakdown of how the couple's scheme worked:

  1. Alex would pitch his investment opportunities to potential investors, promising high returns and exclusive deals.
  2. He would use fake photos and stories about his connections to influential people to convince investors that his ventures were legitimate.
  3. Investors would send in their money, which would then be used to pay off earlier investors and fund the couple's personal expenses.
  4. As more investors came on board, Alex would promise even higher returns and new investment opportunities.

As part of the pitch, Alex, seen left, would court prospective investors as he projected PowerPoints filled with high-profile name. In fact, the photos were snapped at large public seminars

THE SCHOLARLY NOTE RECOMMENDS

If you or someone you know has been affected by the Tuiras' Ponzi scheme, please contact the Serious Fraud Office (SFO) for assistance.

The SFO is urging anyone who invested with NAIL to come forward and share their experiences. The organization is working to recover as much money as possible from the Tuiras and return it to the victims.