Joshua Goldman
Joshua Goldman
min read · October 7, 2025 · Entertainment

Eva Herzigova: Timeless Beauty at 52, Still Turning Heads

Eva Herzigova was a Victoria's Secret Fashion Show model in the 1990s. On Monday she hit the Chanel fashion show in Paris

SIZZLING HOT NOW! Eva Herzigova Stuns on Paris Runway, Recalls Steamy Wonderbra Ad

It's been two decades since supermodel Eva Herzigova sizzled in the infamous Wonderbra "Hello Boys" campaign, but she's still got it going on! The 52-year-old Czech stunner was spotted attending the Chanel show during Paris Fashion Week on Monday evening, where she posed alongside A-listers Nicole Kidman and Margot Robbie.

The picture-perfect beauty looked every inch a supermodel in her tailored black jacket over a turtleneck sweater and belted jeans. Her luscious red hair cascaded down her back as she sported a pale pink pout, leaving onlookers green with envy.

The model was also the star of the 1994 Wonderbra 'Hello Boys' advert and billboards that - quite literally - stopped traffic

But Eva's not just any ordinary model; she's a veteran of the fashion industry who's worked alongside some of the biggest names in the business. From Dolce & Gabbana to Chanel, Versace and Louis Vuitton, she's strutted her stuff on catwalks around the world, gracing the covers of top fashion mags like Vogue, Elle, Harper's Bazaar, Marie Claire, Cosmopolitan and Glamour.

In a career spanning over two decades, Eva has rubbed shoulders with fellow supermodels Cindy Crawford, Claudia Schiffer, and Christy Turlington. She's also made headlines for her provocative Playboy pictorial in 2004, where she posed nude alongside other stunners.

But one of the most iconic moments of her career was undoubtedly the Wonderbra ad that caused a stir back in 1994. The saucy campaign featured Eva posing in a black bra and pants, with some critics accusing it of being degrading towards women. But Eva has always maintained that the advert was empowering, saying it "made waves" and its influence can still be seen today.

Here the looker was seen in lingerie for Chantal Thomass during Paris Fashion Week in 1994

"I'm so proud to have been part of such an iconic campaign," she told The Scholarly Note in a 2014 interview. "It wasn't just about selling lingerie; it was about making women feel confident and sexy."

And make waves it did! The Wonderbra ad became one of the most successful campaigns in history, with some even suggesting that its racy nature led to a surge in sales. Despite being slammed by some as derogatory towards women, the advert won numerous awards, including being declared the most eye-catching billboard of the previous 20 years.

But Eva's not just about baring all (although she has done her fair share of it!). She's also made a name for herself on the big screen, appearing in films like Les Anges Gardiens (1995) alongside Gérard Depardieu and Christian Clavier, My Best Friend's Wife (1998), Modigliani (2004) and A Prominent Patient (2017).

Ten years later she wore black lace lingerie and a sheer cover up

So what's the secret to Eva's enduring appeal? "I think it's a combination of being confident in my own skin and not being afraid to take risks," she said. "And I've always believed that sex is empowering, not degrading."

Love her or hate her, one thing's for sure: Eva Herzigova still knows how to make headlines, even two decades after that infamous Wonderbra ad. Long may she reign as the Queen of Sizzling Supermodels!

Herzigova seen during a photo shoot while in a black leather dress in 1991

And the looker posed nude for Playboy over 20 years ago

Herzigova at the Chanel fashion show as part of Spring/Summer 2026 Paris Fashion Week held at Grand Palais on October 6

The Czech model looked youthful in a tailored black jacket over a turtleneck sweater and belted jeans as she held onto a purse. Her hair was a rich red color