Joshua Goldman
Joshua Goldman
min read · September 26, 2025 · Entertainment

Duchess Diaries: Fergie's Fascinating Financial Ventures!

Sarah stands next to a 'Budgie the Little Helicopter' ride at Bloomingdale's in New York in 1995

The Duchess's Rollercoaster Ride: From Royal Highs to Business Lows

It's been a wild ride for Sarah, Duchess of York, since her marriage to Prince Andrew ended in divorce. What was once a royal romance turned sour has now become a business empire, with the duchess making millions from various ventures. But it hasn't all been smooth sailing – as our exclusive look at her financial ups and downs reveals.

The Early Days: Royal Romance and High Society

'Budgie the Little Helicopter' and 'Budgie at Bendick's Point' on display in London in 1989

Sarah Ferguson met Prince Andrew in 1985, and their whirlwind romance led to their marriage in 1986. The couple's fairytale wedding was watched by millions around the world, with Sarah becoming a beloved member of the royal family. But behind closed doors, things weren't as rosy. Sources close to the couple revealed that Prince Andrew's affair with former aide Virginia Giuffre (who later accused him of sex trafficking) was just one of many secrets he kept from his wife.

The Business Begins: A Rollercoaster Ride

After her divorce in 1996, Sarah turned to business as a way to support herself and their two daughters. She launched a range of products, including children's books, exercise videos, and even a line of clothing. But it wasn't all easy – she faced criticism for cashing in on her royal connections and was accused of being tone-deaf about the financial struggles faced by ordinary families.

Fergie co-produced The Young Victoria, and her daughter Beatrice played a lady-in-waiting

The Cash-For-Access Scandal

One of Sarah's most embarrassing moments came when she was caught up in a News of the World sting operation. In 2010, the paper's "Fake Sheik" Mazher Mahmood (who later went to prison for conspiring to pervert justice) posed as a potential investor and convinced Sarah to accept £27,600 in cash – along with promises of access to Prince Andrew. The scandal led to widespread ridicule and damaged her reputation.

Finding Sarah: A TV Special and Book

Sarah and Prince Andrew attend Royal Ascot at Ascot Racecourse on June 21, 2019

In 2011, Sarah launched a six-part documentary series on Oprah Winfrey's OWN network, where she spoke candidly about her struggles, including her divorce, weight issues, and the cash-for-access scandal. She also released a book, Finding Sarah: A Duchess's Journey to Find Herself, but it tanked – with fewer than 1,000 copies sold worldwide.

Romance Novels and Digital Art

Sarah's business empire expanded into new areas as she turned to writing romance novels. Her first adult novel, Her Heart For a Compass, was released in 2020 to moderate success, selling over 1,000 hardback copies in its first week. She followed this up with A Most Intriguing Lady, the sequel to her debut book. And in 2022, she made headlines again when it emerged that she had set up a company to sell non-fungible tokens (NFTs) – digital art featuring her spoken-word poetry overlaid with visual interpretations.

Sarah Ferguson released her autobiography in 1996, soon after her divorce from Andrew

Tea Talks and Podcasting

In 2023, Sarah launched a podcast series called Tea Talks with the Duchess and Sarah. She spoke candidly about her life experiences, including her breast cancer diagnosis and her personal "rule book" of kindness, loyalty, and integrity. The podcast ran for 13 episodes across one season but didn't seem to gain much traction.

Compostable Diapers: A New Venture

The Royal Switch

Last month, the duchess revealed that she had launched an eco-friendly nappy company called the Greater Good. She partnered with Dr Jason Graham-Nye and his wife Kim to develop a compostable diaper that could reduce landfill waste. With 380,000 diapers changed every minute around the world, Sarah believes her product is a game-changer.

Fountain Pens and Romance

Sarah's love of fountain pens has led to a new collaboration with Italian luxury goods brand Montegrappa. She has launched a range of gold-nibbed fountain pens inspired by the colors of nature – each one bearing her personal monogram S. A percentage of profits goes to her charity Street Child.

Sarah teamed up with  illustrator Robin Preiss Glasser for her 2008 book Tea for Ruby

The Bottom Line: A Rollercoaster Ride

Sarah, Duchess of York's business empire has been marked by highs and lows. From romance novels to digital art, she has tried it all in a bid to stay relevant and keep the cash flowing. But despite her best efforts, the duchess remains a polarizing figure – loved by some for her entrepreneurial spirit but criticized by others for cashing in on her royal connections.

Sources:

Fergie's advertisement in Austria for the camera Olympus contained an allusion to the fling she had with Austrian tennis star Thomas Muster (pictured)

  • TheScholarlyNote.com
  • Various industry reports and sources close to Sarah Ferguson

This article has been updated from its original version first published by TheScholarlyNote.com in April 2023.

Fergie lost four stones cutting calories and exercising with personal trainer Josh Saltzman

She wrote a series of lifestyle books with Weight Watchers including Dieting with The Duchess

Sarah Ferguson smiles during an opening of a Wedgwood store in Moscow in July 2002

One of Sarah Ferguson's Little Red rag dolls was found by a New York fireman amid the ruins of the World Trade Centre. She received an estimated £1 million for writing books about Little Red

Fergie voiced the role of the Queen in Walt Disney¿s The Cat That Looked at a King DVD

In 2009, Fergie filmed Duchess on the Estate in  Wythenshawe, Manchester, famous for being where Channel 4's Shameless was filmed

Fergie took part in two fly on the wall documentaries, including Duchess in Hull (pictured)

Sarah lived on a council estate and advised the Sargerson family on changing their diet

Sarah Ferguson wore a disguise while filming Duchess and Daughters, Their Secret Mission

Beatrice and Eugenie (pictured centre left) travelled with the Duchess to Romania and Turkey

Sarah is pictured with her daughter Beatrice (right) on Oprah Winfrey Network's Finding Sarah

The TV show was accompanied by a book Finding Sarah: A Duchess¿s Journey to Find Herself

In 2015, Fergie was on US TV plugging a blender named the Fusion Xcelerator Food Emulsifier

The £65 blender, which came with Sarah's meal plan, claimed to break down foods

Financial pressure grew ever tighter when Prince Andrew was forced to step back from Royal duties after his disastrous Newsnight interview in 2019

Fergie teamed up with the Montegrappa brand to bring out a range of fountain pens inspired by the colours of nature

Fergie says she was inspired by her great-great-aunt, Lady Margaret Montagu Douglas Scott, to write her first adult novel, titled Her Heart For a Compass

The duchess later revealed that she had presented her ¿mother¿ and ¿wonderful best friend¿ The Queen with a preview copy of her book in French but told her she didn't have to read it

Sarah promotes her new novel at the London Book Fair, held at Olympia in April 2023

Sarah Ferguson has launched a gallery of digital art featuring her own spoken-word poetry

She has collaborated with the Nifty Gateway platform to sell nonfungible tokens, or NFTs

Sarah launched the ¿Tea Talks with the Duchess and Sarah¿ podcast alongside Sarah Thomson