Demi Lovato Makes Peace with The Bigg Chill: A Sweet Reconciliation!

Demi Lovato's Bitter Sweet Revenge: Singer Trades Barbs with Frozen Yogurt Shop Over Past Beef

It looks like Demi Lovato is still got some unfinished business with The Bigg Chill, a Los Angeles frozen yogurt shop she infamously clashed with four years ago. But this time around, the tables have turned, and it's clear that the singer has finally learned her lesson.

In 2021, Demi sparked outrage when she publicly attacked The Bigg Chill on Instagram, calling out their sugar-free options as "harmful messaging" and accusing them of perpetuating diet culture. But what really took the cake was when leaked direct messages allegedly written by the singer surfaced, showing a very different side to her public persona.

In the scathing messages, Demi warned The Bigg Chill's owners not to "mess with me," claiming that she was in the right and they were simply trying to fight back against their arguments. But now, it seems like the tables have turned, and Demi is extending an olive branch to the very same shop she once publicly shamed.

Last week, the 32-year-old singer posted a series of videos on Instagram, poking fun at her own past behavior and flaunting her affection for The Bigg Chill. In one clip, Demi can be seen digging into a cup of sprinkle-topped frozen yogurt and striking a pose by the store's neon sign.

"I love you Bigg Chill," she captioned the video, tagging the shop and sending their fans into a frenzy. But what really got everyone talking was when The Bigg Chill reciprocated by posting Demi's video on their own Instagram grid.

But this wasn't just any ordinary promotional stunt – it was a carefully orchestrated move to promote Demi's new single "Fast," which she has been teasing for weeks. And as if that weren't enough, the singer even joined her fans outside The Bigg Chill shop for an impromptu dance party to the song.

Of course, this wasn't the first time Demi had attempted to make amends with The Bigg Chill. After her initial public outburst in 2021, she released a half-apology video on Instagram, explaining why she was "triggered" by sugar-free items sold at the shop and claiming that she would "work with them" on improving their messaging.

But behind closed doors, it seemed like Demi's true feelings were far from apologetic. The leaked direct messages obtained by TMZ showed a very different side to her public persona – one of anger, entitlement, and a clear disregard for the shop's owners' feelings.

"Dont keep going with this," Demi allegedly wrote in the messages. "You dont want to mess with me. You're in the wrong and the customer is always right. You already know this, listen to your customer and do better."

The messages were in response to The Bigg Chill's attempts to defend themselves against Demi's public accusations. But it seems like the shop's owners took the high road and chose not to escalate the situation further.

So what really changed between then and now? Sources close to the singer suggest that she's been working hard on her mental health and has come to realize the harm caused by her past behavior. "Demi is in a much better place now," they told The Scholarly Note. "She's learned from her mistakes and wants to use her platform for good."

But whether or not Demi's attempts at redemption are genuine remains to be seen. After all, as the saying goes – once bitten, twice shy.