Joshua Goldman
Joshua Goldman
min read · September 3, 2025 · Entertainment

Decoding the Wardrobe: The Designer Uniforms of Trump's Aides

Since they took office just a mere six months ago, President Donald Trump 's glamorous aides have been by his side every step of the way - and it appears that they have an unspoken uniform to follow

The Fashionable Ladies of the Trump Administration: A Glimpse into Their Luxurious Wardrobes

Since Donald Trump took office, his glamorous aides have been by his side every step of the way, and it appears they have an unspoken uniform to follow - designer duds, that is! The ladies in Trump's administration, like Press Secretary Karoline Leavitt and Secretary of Homeland Security Kristi Noem, seem to favor particular designers for their high-profile engagements.

A closer look at their wardrobes reveals a penchant for luxury brands, with Veronica Beard being a particular favorite among the Trump team. In fact, it appears that every major event and meeting is an excuse to don the latest designer gowns and suits. And, let's be real, these outfits aren't just any ordinary clothes - they're investment pieces, often retailing for upwards of $600!

In late July, Noem sported a light pink , tweed blazer by the brand, known as their classic Dickey jacket, which comes in a variety of materials and colors

Take, for instance, Kristi Noem's iconic light pink tweed blazer by Veronica Beard. In late July, she sported the classic Dickey jacket to meet with Senator Katie Britt, Chair of the Senate Appropriations Subcommittee on Homeland Security. Unfortunately, her exact model is now sold out (but we can all dream, right?), but it once retailed for a whopping $700! The Dickey jacket seems to be a popular pick among the White House glamazons, with Tulsi Gabbard sporting a navy blue version while on the campaign trail in Atlanta this past November.

But Veronica Beard isn't the only designer of choice for Trump's team. United States Director of National Intelligence Tulsi Gabbard has also been spotted wearing a beige-colored pantsuit by the brand, which cost nearly $700 (the jacket alone, that is). First Lady Melania Trump has even been known to be a fan of the brand.

And then there's Self-Portrait, the British designer whose designs can cost upwards of $500. Karoline Leavitt often dons their designs to hold press briefings with the media, and in April, she sported their dark gray Metallic Bouclé Minidress as she took the podium. The dress featured a chic, black beaded collar and buttons, and we can only imagine how stunning it must have looked on her.

Old favorite: Melania Trump stepped out in Ghana on Wednesday (pictured) in a recycled $595 Veronica Beard military jacket that she first wore back in September 2017

But Self-Portrait isn't just a one-hit wonder - Leavitt has also been spotted wearing their mint green tweed dress with silver bejeweled buttons running down the front. And let's not forget about that elegant frock she wore to the 2025 annual White House Easter Egg Roll, made of Tiffany box blue lace and featuring a square neckline, bedazzled buttons, and pockets.

It seems that Self-Portrait is also a favorite of Trump's daughter, Ivanka, who has been seen wearing their designs multiple times over the past few years. At last year's Miami Open, she shone in a lemon yellow, ruffled, long sleeve knit dress from the brand, which retailed for $555.

But it's not all about high-end fashion for the Trump ladies - they also have a soft spot for more affordable options like Zara and Abercrombie & Fitch. In fact, Karoline Leavitt sported a deep magenta pantsuit from Zara to her first-ever press briefing in January, which was on sale at the time for a whopping $43.90 (and we thought we were living our best lives with our Target finds!).

In June, Margo Martin posted a photo of herself walking by the President's side while wearing a chic, beige-colored pantsuit by Veronica Beard

So, as Trump's Presidential term continues, it will be interesting to see which other luxurious designers the team decides to add to their wardrobes - and which brand could be the next big thing on Capitol Hill.

Who Are These Designers?

For those who are unfamiliar with these designer brands, let us give you a brief rundown:

British designer Self-Portrait, whose designs can cost upwards of $500, has also become a huge hit with the White House ladies, as Leavitt often dons their designs to hold press briefings with the media, as she's seen here in a mint-green dress by the brand

  • Veronica Beard is an American ready-to-wear brand founded by sisters-in-law Veronica Miele Beard and Veronica Swanson Beard. They're known for their classic designs that exude sophistication and elegance.
  • Self-Portrait is a British designer brand whose designs often feature intricate details like beading, lace, and embroidery. Their pieces are truly works of art!
  • Sandro is a French fashion house that offers high-end, luxurious clothing with a modern twist. Think tweed blazers with denim detailing - it's a match made in heaven!
  • Maje is another French designer brand known for their elegant yet playful designs. They often feature intricate details like beading and embroidery, and their pieces are truly one-of-a-kind.

So there you have it, folks - the luxurious wardrobes of Trump's team, complete with designer duds and a dash of glamour.

In April, Leavitt sported their dark gray, $555 Metallic Bouclé Minidress as she took the podium

Self-Portrait is also a favorite of Trump's daughter, Ivanka, as she has been seen wearing the British brand multiple times over the past few years, wearing it last year to the Miami Open

Self-Portrait was also the designer that Leavitt chose to wear to the 2025 annual White House Easter Egg Roll , where she appeared with her husband Nicholas Riccio, 59, and their one-year-old son, Nico

The elegant frock was made of Tiffany box blue lace, and included a square neckline, bedazzled buttons and pockets, and a thin blue belt

Their looks are preppy, polished, and put-together for their roles on Capitol Hill - and not to mention, quite expensive

In the video, Martin also wore a  $430 navy blue, tweed dress that featured a denim skirt and lapels by designer Sandro

In June, Leavitt wore a hot pink, tweed wrap dress with hints of purple and red threading by designer Maje to speak to pools of reporters at The White House, pairing the look with bright, patent-leather magenta stilettos

Lara Trump wore a similar dress this past summer

The slim-fitting blazer featured a pleated collar and two chic black buttons cinching the waist, and was on sale at the time for $43.90