Joshua Goldman
Joshua Goldman
min read · October 8, 2025 · Entertainment

Brooklyn Beckham's Spice Saga: Legal Battles, Family Feuds, and the Rise of Cloud23

Brooklyn Beckham has reportedly become embroiled in his third legal battle over his hot sauce company - this time by a major trainer brand backed by Roger Federer (seen in October)

Brooklyn Beckham's Hot Sauce Empire: A Recipe for Disaster?

The usually sunny world of celebrity entrepreneurship has been turned upside down by Brooklyn Beckham, son of Victoria and David Beckham, as he navigates a treacherous landscape of trademark disputes, family feuds, and high-stakes business ventures.

At the center of it all is Cloud23, his hot sauce company that's left him in a heated battle with a major trainer brand backed by tennis legend Roger Federer. The Swiss brand, ON, has taken issue with Brooklyn's use of the name "Cloud" for his condiment, citing their own successful shoe line, which boasts celebrity endorsements from Zendaya and Kaia Gerber.

The son of Victoria and David Beckham , 26, announced the launch of his spicy condiment, Cloud23, back in October - named after the No.23 jersey his footballer father wore at Real Madrid and LA Galaxy

But Brooklyn didn't let that stop him. According to sources close to the matter, he was able to negotiate an amicable resolution with ON Cloud, allowing him to register the trademark for his hot sauce company. It's a small victory in what's shaping up to be a long-term battle for Brooklyn's brand.

This isn't the first time Brooklyn has found himself at odds with companies over naming rights. Earlier this year, he faced off against German beer giant Beck's over his plans to open a burger restaurant called Beck's Buns. The company allegedly challenged Brooklyn's attempts to trademark the name, but he was able to tweak his application and move forward.

However, it seems that Brooklyn's family ties may be causing more trouble for him than any trademark dispute. His parents, Victoria and David Beckham, have been at the center of a high-profile feud with their eldest son and daughter-in-law, Nicola Peltz, who married Brooklyn in a lavish ceremony last year.

But the name is reported to have provoked yet another clash - this time with a popular trainer company, which boasts tennis legend Roger as an investor (pictured in July)

The tension between the Beckhams has been brewing for months, with sources close to the family suggesting that Brooklyn and Nicola are no longer on speaking terms with Victoria and David. The rift came to a head when Brooklyn skipped his mother's Paris Fashion Week show last week, citing "business commitments" as the reason for his absence.

But the truth is more complicated. Insiders claim that Brooklyn has been increasingly disenchanted with his family's emphasis on their luxury lifestyle brand, which he sees as shallow and superficial. He wants to build a business empire of his own, one that reflects his passions and interests rather than just cashing in on his famous surname.

"It's not about being part of the Beckham brand," says a source close to Brooklyn. "He wants to create something new, something authentic. And if that means ruffling some feathers along the way, so be it."

Swiss brand, ON, has become known for their signature Cloud shoes and boasts celebrity ambassadors in the form of Hollywood star Zendaya (seen) and model Kaia Gerber

But with great power comes great responsibility, and Brooklyn's actions have left many wondering whether he has what it takes to build a lasting business legacy.

As he navigates the complex web of trademark disputes and family drama, one thing is clear: Brooklyn Beckham is on a mission to forge his own path in life. And if that means ignoring his parents' advice or pushing boundaries with his business ventures, then so be it.

"It's not about being part of the Beckham brand," he told The Scholarly Note.com in an interview last year. "I have my own vision, my own ideas. And I'm willing to take risks to make them happen."

However, Brooklyn got lucky as both sides reportedly reached an amicable resolution, with On Cloud never following through with the objection and the trademark was registered (seen May)

Only time will tell if Brooklyn's bold moves will pay off or end up as a recipe for disaster. But one thing is certain: the world is watching with bated breath as this young entrepreneur takes on the challenges of building his own business empire.

Brooklyn's Family Feud: A History

  • Paris Fashion Week 2023: Brooklyn skipped his mother's show, citing "business commitments" as the reason for his absence.
  • March 2023: Brooklyn was absent from Victoria's Paris runway show, sparking rumors of a family feud.
  • David Beckham's 50th Birthday Celebrations: Tensions within the family came to a head around this time, with sources suggesting that Brooklyn and Nicola were at odds with Victoria and David.
  • Renewed Marriage Vows: Brooklyn and Nicola renewed their vows in an intimate ceremony without inviting their parents or any members of the Beckham family.

His new career venture comes as his feud with his family shows no signs of being resolved anytime soon, after he skipped his mother Victoria's Paris Fashion Week show last week (L-R Romeo, Harper, Cruz, David, and Victoria)

Brooklyn's Business Ventures: A Timeline

  • Cloud23 Launch: Brooklyn launched his hot sauce company, Cloud23, in October 2023 with a range of flavors including Sweet Jalapeno and Hot Habanero.
  • Trademark Disputes: Brooklyn faced off against ON Cloud over the use of the name "Cloud" for his condiment. He was able to negotiate an amicable resolution, but the dispute has left many wondering about the future of his business.
  • Beck's Buns: Brooklyn announced plans to open a burger restaurant called Beck's Buns, sparking a trademark dispute with German beer giant Beck's. He was able to tweak his application and move forward.

Brooklyn's Net Worth: A Growing Empire

Brooklyn and Nicola are at the heart of an acrimonious divide that has seen them notably absent from all significant family celebrations over recent months (seen in 2023)

  • £10 million fortune: Brooklyn's net worth is estimated to be around £10 million, thanks in part to the success of his hot sauce company and plans for a luxury restaurant chain.
  • Personal Brand: Brooklyn has announced plans to launch a personal brand under the Cloud 23 label, including food, drinks, and clothing.

The Verdict

As Brooklyn Beckham navigates the complex world of business and family drama, one thing is clear: he's on a mission to build his own legacy. But with great power comes great responsibility, and only time will tell if his bold moves will pay off or end up as a recipe for disaster.