Joshua Goldman
Joshua Goldman
min read · July 22, 2025 · Entertainment

Blake Lively Slammed: Legal Battle Over 'Blake' Trademark Heats Up

In June, the Daily Mail reported that the owner of Lively's (pictured) brand, Family Hive LLC, filed a lawsuit against Kimberlie Hamner, who owns Beauty by Blake, in opposition of the trademarked name

Blake Lively's Hair-Raising Drama: Actress Embroiled in Yet Another Lawsuit

TheScholarlyNote.com has learned that Blake Lively is dealing with another blow, this time in a trademark lawsuit filed by her own haircare company, Family Hive LLC! The drama unfolded when Kimberlie Hamner, the owner of Beauty by Blake, was slapped with an opposition to her trademark application due to a "likelihood of confusion" between the two brands.

But don't get it twisted - Hamner is not going down without a fight. She's hired a lawyer and filed her response, denying Family Hive's claims that Beauty by Blake would damage their own trademark, Blake Brown. And let me tell you, she's got some juicy evidence to back up her argument!

Lively's Blake Brown (pictured), which launched in August 2024, sells shampoo, leave in conditioner, hair masks, hair mousse and hair and body mists exclusively at Target stores nationwide and online.

For starters, Hamner points out that there are already numerous third-party registrations containing the term "BLAKE" for cosmetic goods and services - think Olivia Blake, Smooches By Blayke, and Ryan Blake! She's like, "Hey, Family Hive, you can't trademark just because you're famous!" And honestly, who wouldn't want to capitalize on that name?

But here's the kicker: Hamner claims she had no knowledge or intention of causing confusion when she filed her application for Beauty by Blake back in September 2024. She says it's all just a big misunderstanding! Meanwhile, Family Hive's attorney, Leo M. Loughlin, is like, "Oh no, you're going to confuse our customers and make us look bad!"

And let me tell you, this isn't the only drama surrounding Blake Lively. Remember that whole fiasco with her former co-star Justin Baldoni? Yeah, that's still ongoing! A judge just ruled that celebrity status is "irrelevant" in their case - oops!

Hamner said, 'Beauty by Blake is sufficiently distinct from Blake Brown such that confusion is unlikely. The fact that both marks share Blake, and that consumers familiar with Blake Brown may recognize the term, is not enough for source confusion to be likely.'

But wait, it gets even juicier! It turns out Lively has been accused of targeting social media users who support Baldoni, sending subpoenas to Google requesting sensitive information about certain YouTubers. We're talking bank details, addresses, and phone numbers - yikes! The list includes none other than conservative firebrand Candace Owens and celebrity blogger Perez Hilton. Talk about a PR nightmare!

And in the midst of all this drama, sources close to Lively say she's laying low and avoiding public appearances - no more red carpet glamour for her! But don't worry, she's not scared; she just wants to focus on clearing up this mess.

So, what happens next? Stay tuned for further updates from TheScholarlyNote.com as we follow the twists and turns of Blake Lively's latest legal woes!

Hamner argued that there is a 'significant number of third-party registrations containing the term

Judge Liman ordered Lively (pictured) to produce three years of businesses records, not including her net worth, to Baldoni's team after she claimed the alleged smear campaign had cost her Blake Brown sales.

The trademark feud is set against the backdrop of Lively's legal woes involving her former It Ends With Us co-star and director Justin Baldoni, 41, (pictured with Lively in 2024) which are at the center of their March 2026 trial