Joshua Goldman
Joshua Goldman
min read · August 6, 2025 · Entertainment

Beyoncé's Bold Levi's Campaign Outshines Sydney Sweeney's Controversial American Eagle Ad

Beyoncé showed off her incredible curves as she posed for a sizzling new Levi's campaign on Wednesday

Beyoncé Sizzles in Scorching Levi's Ad, But Sydney Sweeney's Campaign is Under Fire for Being a "Nazi Propaganda"

In a shocking turn of events, Beyoncé has joined the ranks of celebrities promoting denim wearables with her sizzling new Levi's campaign. The 43-year-old queen bee stunned fans with her curves on full display in a plunging denim jacket adorned with gems and lace. But while Beyoncé is basking in the glory of her latest ad venture, fellow actress Sydney Sweeney is facing backlash for her American Eagle campaign.

The drama began when critics accused Sweeney's "Sydney Sweeney Has Great Jeans" campaign of being a thinly veiled reference to eugenics and white supremacy. The ad features Sweeney modeling various denim ensembles while discussing the genetics that have been passed down to her from her parents, including her blonde hair and blue eyes.

The singer, 43, put on a busty display in a plunging denim jacket embellished with gems and lace

But what really sparked outrage was when Sweeney quipped, "My jeans (genes) are blue." Some critics saw this as a nod to Nazi propaganda, pointing out that the phrase "great genes" has historically been used to celebrate whiteness, thinness, and attractiveness. One critic even went so far as to call it one of the "loudest and most obvious racialized dog whistles we've seen in a while."

The controversy surrounding Sweeney's campaign has left fans divided, with some defending her and others calling for a boycott of American Eagle. But not everyone is buying into the drama. As one fan pointed out on X/Twitter, "If you think a jeans ad with a pun about Sydney Sweeney being pretty is a nazi dogwhistle you genuinely need to put the phone down for a while."

Meanwhile, Beyoncé's Levi's campaign has been eerily quiet amidst the controversy surrounding Sweeney. But that didn't stop fans from drawing comparisons between the two ads. Both campaigns feature denim-on-denim styling, blonde hair, and close-up shots. However, while Beyoncé's ad is seen as empowering and confident, Sweeney's campaign is being labeled as tone-deaf and problematic.

A recent wave of backlash against Sydney's new American Eagle campaign has now pulled Beyoncé's Levi's ad into the spotlight

In a bizarre twist, American Eagle defended Sweeney's campaign on Instagram, stating that the "Sydney Sweeney Has Great Jeans" slogan was simply about celebrating individuality and confidence. But their defense only seemed to fuel the fire, with some critics calling it a "modern-day Nazi propaganda."

The controversy surrounding Sweeney's campaign has sparked a heated debate about body positivity, genetic determinism, and the power of language. As one TikTok user pointed out, "When you say 'my jeans (genes) are blue,' it's not just about your eyes being blue, it's about the underlying message that genetics determine our worth."

The scholarly note has reached out to reps for Sweeney and American Eagle for further comment on the story.

She completed the look with matching figure-hugging jeans, strappy heels and a Marilyn Monroe-style blonde wig

What do you think? Is Sydney Sweeney's campaign a "Nazi propaganda" or just a harmless jeans ad? Share your thoughts with us in the comments!

In related news, Beyoncé's new Levi's campaign is set to drop on Wednesday, featuring the singer showcasing her curves in a series of sizzling photos. The campaign promises to be a game-changer for denim enthusiasts everywhere.

But while Beyoncé is basking in the glory of her latest ad venture, Sweeney's campaign remains under fire for its problematic undertones. As one critic pointed out, "When you combine 'great genes' with a blonde-haired, blue-eyed model, it starts to look like a sinister message."

Beyoncé showcased some new gold grills behind her red lipstick as she struck a sultry pose for the camera

The controversy surrounding Sweeney's campaign has sparked a heated debate about the power of language and the dangers of genetic determinism. As one fan pointed out on X/Twitter, "If you think a jeans ad can be a platform for promoting eugenics, then I'm not sure what to say."

But amidst all the drama, Beyoncé remains unscathed, with her Levi's campaign set to drop soon. Will she be able to weather the storm and emerge as the ultimate denim queen? Only time will tell!

**Stay tuned for more updates on this scandalous story!

Fans have now started comparing Sweeney's ad to Beyoncé's Levi's campaign. They both featured denim-on-denim styling, blonde hair, and close-up shots

Some saw her 'great jeans' campaign to be a remark on her genetic background which is mixed European ancestry; she grew up in rural Idaho

The phrase 'great genes' is 'historically used to celebrate whiteness, thinness and attractiveness,' which it said made 'this campaign seem to be a tone-deaf marketing move,' a Salon report on the backlash read

In an accompanying video, Sydney is seen buttoning up her jeans as she muses: 'Genes are passed down from parents to offspring, often determining traits like hair colour, personality and even eye colour... my genes are blue'

American Eagle said the Euphoria actress did nothing wrong with their ads after they were branded 'Nazi propaganda' by woke critics