Joshua Goldman
Joshua Goldman
min read · June 16, 2025 · Entertainment

Behind the Scenes: The Billion-Dollar World of Travis Kelce and Ryan Reynolds' F1 Team

Alpine's Formula 1 team had its 100th race at the Canadian Grand Prix in Montreal last weekend

The Behind-the-Scenes Drama of Formula One: A Glimpse into the Chaos and Glamour

As the five lights flashed, signaling the start of another Formula One race weekend, the world watched with bated breath as top drivers battled it out on the track. But for those in the know, this two-hour spectacle was just a tiny part of a logistical marathon that spanned almost two weeks and cost tens of millions of dollars.

At the heart of this high-stakes game is Alpine F1, one of the 10 teams navigating the treacherous waters of Formula One. With drivers Pierre Gasly and Franco Colapinto at the helm, and an A-list ownership group featuring Travis Kelce, Patrick Mahomes, Rory McIlroy, Ryan Reynolds, and Rob McElhenney, Alpine has been on a five-year journey to reclaim its spot in the championship.

Young Argentine Franco Colapinto waves to the fans in Canada

But what happens behind closed doors? TheScholarlyNote.com had unprecedented access to the inner workings of the team, and what we found was a whirlwind of activity, drama, and intrigue.

On Friday morning, as the team busied itself with preparations for the weekend's events, Flavio Briatore, de facto team principal and F1 legend, made an appearance. His arrival sent shockwaves through the paddock, with staff scurrying to attend to their duties with renewed urgency. Amidst the chaos, Race Team Manager Rob Cherry took a break from his packed schedule to share some eye-opening numbers.

"Thirty-four tons of air freight are flown in for every event," Cherry revealed, "at a cost of $500 per kilo. That's an astonishing $15.4 million for one weekend alone." The team also relies on sea containers, which, although cheaper, still rack up a hefty bill of $1.25 million.

Travis Kelce points to his Alpine cap during his appearance at the Miami Grand Prix in 2023

But the costs don't stop there. With 120 personnel on site in Montreal, accommodation and logistics become a logistical nightmare. Cherry estimated that the hotel bill alone comes to £220,000 ($300,000) for the week. "It's endless," he quipped.

The physical toll on the team is evident, with long haul flights and time zone shifts taking their toll on even the most seasoned personnel. Cherry admitted that breaking up the grueling schedule with rest days has improved things but acknowledged that it's still a tough ask: "You're doing these 18-hour flights, leaving one country to arrive in another, off the plane into work – you just keep going and going."

The glamour of Formula One is on full display at Alpine, where Super Bowl winners like Kelce and Mahomes rub shoulders with Hollywood stars like Reynolds and McElhenney. Their high-profile attendance boosts visibility and morale among the team.

Patrick Mahomes - pictured with his wife Brittany - is also an investor in the Alpine F1 team

"McIlroy loves talking to Pierre about prep," shared senior communications manager James Lloyd. "Mahomes even had a 30-minute chat with Pierre in his room about diet and preparation." These A-listers aren't just interested in the drivers, either – they're keen to interact with the entire team.

As Alpine marks its 100th race weekend, it's clear that this journey has been far from smooth. Driver changes, a team principal exit, and just 11 points so far have left many questioning whether the team is on the right path. However, stepping back into the paddock reveals why this crew keeps coming back for more: the energy is palpable, with music, DJs, and crowds creating an electric atmosphere.

The sport of Formula One continues to captivate audiences worldwide, with viewership soaring in America and beyond. TheScholarlyNote.com's exclusive behind-the-scenes look into Alpine F1 offers a glimpse into the high-octane world where drama, glamour, and grit collide.

Race Team Manager Rob Cherry spoke to the Daily Mail about the costs behind getting Alpine to 24 races in a year

As Cherry reflected on the paddock's transformation: "You become complacent and forget how far we've come... Now there's music, crowds – it's only when you stop and think about what it used to be like that you realize how much has changed – in a positive way."

For Alpine F1, the next challenge lies ahead. With its popularity on the rise, can they turn their fortunes around and follow the trajectory of their results? Only time will tell.

In related news, F1: The Movie premieres tonight in New York, starring Brad Pitt and Idris Elba. Its release is set to further fuel the global phenomenon that has captivated audiences worldwide.

The glamour, drama, and intrigue of Formula One are just a taste of what lies beneath the surface. Join us as we delve deeper into this high-stakes world, where personalities clash, fortunes fluctuate, and the pursuit of victory becomes an all-consuming passion.