Joshua Goldman
Joshua Goldman
min read · September 29, 2025 · Sports

Bad Bunny's Super Bowl Win: A Cultural Triumph or Political Provocation?

Bad Bunny has declared his selection as the next Super Bowl halftime act a victory for 'my people, my culture, and our history'

BAD BUNNY TAKES THE SUPER BOWL BY STORM: A Victory for Latinos, a Slap in the Face to Trump's America

In a shocking move that has left MAGA fans reeling, Spanish-language pop sensation Bad Bunny was announced as the headliner for next year's Super Bowl halftime show. The 31-year-old Puerto Rican musician's selection sent shockwaves through social media, with many praising his commitment to representing the Latino community and others decrying it as a "woke" agenda.

Bad Bunny, whose real name is Benito Antonio Martínez Ocasio, has long been an outspoken critic of President Trump's immigration policies. In a recent single, "NUEVAYoL", he even included a voice sounding suspiciously like the President issuing an apology to immigrants in America. The song was just one of many examples of Bad Bunny's willingness to take on Trump and his administration.

MAGA commentators have fumed at the choice given the rapper's criticism of Donald Trump

The news sparked a firestorm of controversy online, with MAGA commentators taking to social media to express their outrage. Conservative radio host Dan O'Donnell insinuated that Bad Bunny was a sellout for skipping the US on tour but signing up for the halftime show. "Bad Bunny said two weeks ago he won't perform in the US because he's scared ICE agents would deport his fans," O'Donnell wrote. "Turns out his business sense far outweighs his moral convictions."

But Bad Bunny's supporters were quick to defend him, with many pointing out that his selection was a major victory for the Latino community. "What I'm feeling goes beyond myself," he said in a statement after being announced as the halftime act. "It's for those who came before me and ran countless yards so I could come in and score a touchdown... this is for my people, my culture, and our history."

Jay-Z's Roc Nation company has been tasked with selecting the Super Bowl halftime show act since 2019, and it seems they made a bold choice this time around. While some critics have accused Bad Bunny of being too "woke" or too focused on politics, others see his selection as a much-needed nod to the Latino community.

Bad Bunny has frequently hit out at Trump's controversial immigration policy over the past year

One user summed up the reaction perfectly: "The MAGA meltdown over bad bunny is gonna be epic."

Bad Bunny's decision to skip the US on tour had been met with some criticism from fans and critics alike. But now that he's been announced as the Super Bowl halftime show headliner, many are speculating about what his performance will look like.

Will he take aim at Trump's immigration policies? Will he perform a Spanish-language hit that will get the crowd dancing? Whatever the case, one thing is certain: Bad Bunny's selection has sparked a national conversation about representation and identity in the music industry.

Fellow Puerto Rican singer Jennifer Lopez celebrated Bad Bunny's huge Super Bowl news

As one commentator noted, "Bad Bunny performing at the Super Bowl is the biggest F.U. to the current administration." Another added, "He’s not touring in the U.S. because of fears that ‘ICE could be outside [my concert].’ But now, For one night, America’s biggest halftime event will be in Spanish. Achoooo PR".

Bad Bunny has long been a vocal supporter of Democratic causes and candidates. In 2020, he threw his support behind Kamala Harris during the presidential election, sharing a video from her campaign on Instagram. He's also used his platform to advocate for Puerto Rican rights and to speak out against Trump's response to Hurricane Maria in 2017.

As news of Bad Bunny's selection broke, the artist took to social media to share some words of gratitude with his fans. "I've been thinking about it these days, and after discussing it with my team, I think I'll do just one date in the United States," he wrote on X in Spanish. But it seems that one date may be all the US gets – at least for now.

The artist has excluded the US from his upcoming world tour amid fears of a potential ICE raid

The Super Bowl selection committee has not yet commented on whether Bad Bunny's performance will include any anti-Trump or pro-immigrant messages. But one thing is certain: his selection has already sparked a national conversation about representation and identity in the music industry.

As the 79-year-old President Trump himself weighed in on the controversy, saying "Hard to watch the new NFL kickoff... It’s wrong on every level. They should end it, immediately. Bad for the game of football! President DJT", many are left wondering what this means for the future of politics and music.

Will Bad Bunny's selection be a harbinger of change in the music industry? Or will it simply be a footnote in the ongoing saga of Trump's America?

Shakira and Bad Bunny perform during the Pepsi Super Bowl LIV Halftime Show at Hard Rock Stadium on February 02, 2020 in Miami, Florida

Only time will tell, but one thing is certain: Bad Bunny's Super Bowl performance will be an event to remember.